Tourism Fiji
Official tourism portal for Fiji's 333 islands.
Tourism Fiji at a glance
Tourism Fiji is a travel website and one of the most visited sites in Fiji, currently ranked #10 in the country. It was founded in 1970 and is headquartered in Nadi, Fiji. Today Tourism Fiji is owned by Tourism Fiji. Our estimates put its audience at ≈ 0.3 million visits per month. The business earns money mainly through public funding, partner marketing.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 0.3 million / month | +2% |
| Q2 | ≈ 0.3 million / month | +3% |
| Q3 | ≈ 0.3 million / month | +3% |
| Q4 | ≈ 0.4 million / month | +6% |
Traffic sources
- Direct43%
- Organic search32%
- Paid search16%
- Metasearch referral6%
- Social3%
Audience & demographics
- Men52%
- Women48%
- Age 25-3431%
- Age 35-4426%
- Age 45-5420%
The audience is concentrated in Fiji, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Fiji86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 0.1 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Fiji
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| tourism fiji | 1 | Very high | Dominant |
| cheap flights | Top 10 | High | — |
| hotel booking | Top 10 | High | — |
| train tickets | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Fiji web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 71% mobile
- Position in country
- Among the leading travel apps in Fiji
Company information
- Website
- fiji.travel
- Sector
- Travel
- Owner
- Tourism Fiji
- Owner type
- Public institution
- Founded
- 1970
- Headquarters
- Nadi, Fiji
- Ownership
- Tourism Fiji controls the platform. Ownership details are based on public filings and press reporting.
- Languages
- English
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Public institution
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Tourism Fiji operates a travel booking platform focused on Fiji. Official tourism portal for Fiji's 333 islands. Revenue comes mainly from public funding, supported by the other lines listed below.
- Public funding
- Partner marketing
International presence
- Primary market
- Fiji
- Expansion
- Regional and diaspora audiences beyond the home market
Customer statistics
Website rankings
- Country rank (Fiji)
- #10 in this index
- Sector rank
- Leading travel site in Fiji
What is Tourism Fiji?
Tourism Fiji (fiji.travel) is a travel booking platform serving users in Fiji. Official tourism portal for Fiji's 333 islands. It ranks #10 among the most visited websites in the country in this index, within the travel category.
Who owns Tourism Fiji?
The site is operated by Tourism Fiji. The company was established in 1970 and is headquartered in Nadi, Fiji.
Traffic and audience
Traffic estimates place Tourism Fiji at roughly 0.3 million visits per month, about 0 million per day. Around 71% mobile of sessions come from mobile devices, and visitors view about 7.8 pages per visit with an average session of 7 min.
How Tourism Fiji makes money
Revenue comes primarily from public funding, alongside partner marketing.
Competitors in Fiji
It competes with other travel platforms active in the local market.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1970
Tourism Fiji is founded in Nadi, Fiji.
- Growth phase
Expands its travel offering and moves to a mobile-first product.
- Today
Ranks #10 among the most visited websites in Fiji.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Broad inventory of routes, hotels or tickets
- Transparent price comparison across dates
- Local payment and installment support
- Mobile check-in and booking management
Cons
- Prices fluctuate quickly during peak seasons
- Change and cancellation rules are restrictive
- Add-on fees appear late in the funnel
- Support pressure during disruptions
Key statistics
Frequently asked questions
Who owns Tourism Fiji?
Tourism Fiji is operated by Tourism Fiji. Public institution structure, based on public filings and press reporting.
Where is Tourism Fiji headquartered?
Tourism Fiji is headquartered in Nadi, Fiji.
When was Tourism Fiji founded?
Tourism Fiji was founded in 1970.
What is Tourism Fiji's revenue?
Tourism Fiji does not publish standalone revenue; income comes from public funding, partner marketing.
How does Tourism Fiji make money?
Mainly public funding, partner marketing.
Is Tourism Fiji publicly traded?
Tourism Fiji's ownership: Public institution.
How many visitors does Tourism Fiji get?
Third-party estimates place Tourism Fiji at roughly 0.3 million visits per month, mostly from Fiji, with 71% mobile traffic.
Is Tourism Fiji safe?
Tourism Fiji is an established travel site founded in 1970 and ranked #10 in Fiji; use the official domain fiji.travel and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsfiji.travel
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageFiji and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos