Univerzitet u Beogradu (University of Belgrade)
Oldest and largest public research university in Serbia and the Balkan region.
Univerzitet u Beogradu at a glance
Univerzitet u Beogradu is an education website and one of the most visited sites in Serbia, currently ranked #6 in the country. It was founded in 1808 by Dositej Obradović and is headquartered in Belgrade, Serbia. Today Univerzitet u Beogradu is owned by University Council. Our estimates put its audience at ≈ 8.5 million visits per month. The business earns money mainly through state educational allocations, research grants. Its closest rivals include uns.ac.rs.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 8 million / month | +2% |
| Q2 | ≈ 8.2 million / month | +3% |
| Q3 | ≈ 8.5 million / month | +3% |
| Q4 | ≈ 9 million / month | +6% |
Traffic sources
- Organic search44%
- Direct36%
- Referral10%
- Social6%
- Paid4%
Audience & demographics
- Women51%
- Men49%
- Age 18-2434%
- Age 25-3427%
- Age 35-4419%
The audience is concentrated in Serbia, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Serbia86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 2.5 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Serbia
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| univerzitet u beogradu (university of belgrade) | 1 | Very high | Dominant |
| exam results | Top 10 | High | — |
| past papers | Top 10 | High | — |
| online courses | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Serbia web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 66% mobile
- Position in country
- Among the leading education apps in Serbia
Company information
- Website
- bg.ac.rs
- Sector
- Education
- Owner
- University Council
- Owner type
- Public university
- Founders
- Dositej Obradović
- Founded
- 1808
- Headquarters
- Belgrade, Serbia
- Employees
- 7,000+
- Ownership
- University Council controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- Undisclosed
- Languages
- Serbian, English
- Top traffic sources
- organic search, direct, referral
Financials
- Revenue
- Undisclosed
- Ownership
- Public university
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Univerzitet u Beogradu (University of Belgrade) operates an education platform focused on Serbia. Oldest and largest public research university in Serbia and the Balkan region. Revenue comes mainly from state educational allocations, supported by the other lines listed below.
- State Educational Allocations
- Research Grants
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- Serbia
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Serbia)
- #6 in this index
- Sector rank
- Leading education site in Serbia
- Global rank
- 7500
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| uns.ac.rs | ≈ 5.1 million / month | #7 class competitor | — |
What is Univerzitet u Beogradu (University of Belgrade)?
Univerzitet u Beogradu (University of Belgrade) (bg.ac.rs) is an education platform serving users in Serbia. Oldest and largest public research university in Serbia and the Balkan region. It ranks #6 among the most visited websites in the country in this index, within the education category.
Who owns Univerzitet u Beogradu (University of Belgrade)?
The site is operated by University Council, founded by Dositej Obradović. The company was established in 1808 and is headquartered in Belgrade, Serbia. It employs around 7,000+.
Traffic and audience
Traffic estimates place Univerzitet u Beogradu (University of Belgrade) at roughly 8.5 million visits per month, about 0.3 million per day. Around 66% mobile of sessions come from mobile devices, and visitors view about 5.2 pages per visit with an average session of 9 min.
How Univerzitet u Beogradu (University of Belgrade) makes money
Revenue comes primarily from state educational allocations, alongside research grants.
Competitors in Serbia
Its closest rivals include uns.ac.rs.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1808
Univerzitet u Beogradu (University of Belgrade) is founded in Belgrade, Serbia.
- Growth phase
Expands its education offering and moves to a mobile-first product.
- Today
Ranks #6 among the most visited websites in Serbia.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Free or low-cost access to study material
- Content aligned with the national curriculum
- Works on low-end devices
- Exam and result services in one place
Cons
- Peak-period slowdowns around exam dates
- Uneven content quality between subjects
- Limited personalised feedback
- Some features locked behind subscriptions
Key statistics
Frequently asked questions
Who owns Univerzitet u Beogradu (University of Belgrade)?
Univerzitet u Beogradu (University of Belgrade) is operated by University Council. Public university structure, based on public filings and press reporting.
Where is Univerzitet u Beogradu (University of Belgrade) headquartered?
Univerzitet u Beogradu (University of Belgrade) is headquartered in Belgrade, Serbia.
When was Univerzitet u Beogradu (University of Belgrade) founded?
Univerzitet u Beogradu (University of Belgrade) was founded in 1808 by Dositej Obradović.
How many employees does Univerzitet u Beogradu (University of Belgrade) have?
Univerzitet u Beogradu (University of Belgrade) employs approximately 7,000+ people.
What is Univerzitet u Beogradu (University of Belgrade)'s revenue?
Univerzitet u Beogradu (University of Belgrade)'s revenue: Undisclosed.
Who are Univerzitet u Beogradu (University of Belgrade)'s competitors?
Main competitors in Serbia include uns.ac.rs.
How does Univerzitet u Beogradu (University of Belgrade) make money?
Mainly state educational allocations, research grants.
Is Univerzitet u Beogradu (University of Belgrade) publicly traded?
Univerzitet u Beogradu (University of Belgrade)'s ownership: Public university.
How many visitors does Univerzitet u Beogradu (University of Belgrade) get?
Third-party estimates place Univerzitet u Beogradu (University of Belgrade) at roughly 8.5 million visits per month, mostly from Serbia, with 66% mobile traffic.
Is Univerzitet u Beogradu (University of Belgrade) safe?
Univerzitet u Beogradu (University of Belgrade) is an established education site founded in 1808 and ranked #6 in Serbia; use the official domain bg.ac.rs and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsbg.ac.rs
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageSerbia and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
More top websites in Serbia
Other Education websites
- Uniwersytet Warszawski (University of Warsaw)
- Universidade do Porto (U.Porto)
- Universitatea din București (University of Bucharest)
- National University of Singapore (NUS)
- Pontificia Universidad Católica de Chile (UC)
- King Saud University (KSU)
- Chulalongkorn University
- Taras Shevchenko National University of Kyiv (KNU)
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos