eUprava Srbije
Official public administrative e-government portal of the Republic of Serbia.
eUprava Srbije at a glance
eUprava Srbije is a government website and one of the most visited sites in Serbia, currently ranked #5 in the country. It was founded in 2010 by Government of Serbia and is headquartered in Belgrade, Serbia. Today eUprava Srbije is owned by Office for IT and eGovernment. Our estimates put its audience at ≈ 12 million visits per month. The business earns money mainly through state budget allocation. Its closest rivals include pru.gov.rs.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 11.3 million / month | +2% |
| Q2 | ≈ 11.6 million / month | +3% |
| Q3 | ≈ 12 million / month | +3% |
| Q4 | ≈ 12.7 million / month | +6% |
Traffic sources
- Direct49%
- Organic search40%
- Referral7%
- Social3%
- Email1%
Audience & demographics
- Men51%
- Women49%
- Age 25-3427%
- Age 35-4426%
- Age 45-5423%
The audience is concentrated in Serbia, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Serbia94%
Home market
- Diaspora and neighbouring markets3%
- Europe1%
- North America1%
- Rest of world1%
SEO profile
- Estimated organic traffic
- ≈ 3.6 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Serbia
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| euprava srbije | 1 | Very high | Dominant |
| official application | Top 10 | High | — |
| tax payment | Top 10 | High | — |
| id document | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Serbia web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 69% mobile
- Position in country
- Among the leading government apps in Serbia
Company information
- Website
- euprava.gov.rs
- Sector
- Government
- Owner
- Office for IT and eGovernment
- Owner type
- Government agency
- Founders
- Government of Serbia
- Founded
- 2010
- Headquarters
- Belgrade, Serbia
- Employees
- 500+
- Ownership
- Office for IT and eGovernment controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- Undisclosed
- Languages
- Serbian
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- Undisclosed
- Ownership
- Government agency
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
eUprava Srbije operates an official government service portal focused on Serbia. Official public administrative e-government portal of the Republic of Serbia. Revenue comes mainly from state budget allocation, supported by the other lines listed below.
- State Budget Allocation
Products & services
International presence
- Primary market
- Serbia
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Serbia)
- #5 in this index
- Sector rank
- Leading government site in Serbia
- Global rank
- 5200
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| pru.gov.rs | ≈ 7.2 million / month | #6 class competitor | — |
What is eUprava Srbije?
eUprava Srbije (euprava.gov.rs) is an official government service portal serving users in Serbia. Official public administrative e-government portal of the Republic of Serbia. It ranks #5 among the most visited websites in the country in this index, within the government category.
Who owns eUprava Srbije?
The site is operated by Office for IT and eGovernment, founded by Government of Serbia. The company was established in 2010 and is headquartered in Belgrade, Serbia. It employs around 500+.
Traffic and audience
Traffic estimates place eUprava Srbije at roughly 12 million visits per month, about 0.4 million per day. Around 69% mobile of sessions come from mobile devices, and visitors view about 4.6 pages per visit with an average session of 6 min.
How eUprava Srbije makes money
Revenue comes primarily from state budget allocation, alongside .
Competitors in Serbia
Its closest rivals include pru.gov.rs.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2010
eUprava Srbije is founded in Belgrade, Serbia.
- Growth phase
Expands its government offering and moves to a mobile-first product.
- Today
Ranks #5 among the most visited websites in Serbia.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Official source for public services and documents
- Digital identity login replaces office visits
- No advertising or tracking clutter
- Accessible design requirements
Cons
- Navigation across departments is confusing
- Peak-time queues and downtime
- Some services still require paper steps
- Support channels are limited
Key statistics
Frequently asked questions
Who owns eUprava Srbije?
eUprava Srbije is operated by Office for IT and eGovernment. Government agency structure, based on public filings and press reporting.
Where is eUprava Srbije headquartered?
eUprava Srbije is headquartered in Belgrade, Serbia.
When was eUprava Srbije founded?
eUprava Srbije was founded in 2010 by Government of Serbia.
How many employees does eUprava Srbije have?
eUprava Srbije employs approximately 500+ people.
What is eUprava Srbije's revenue?
eUprava Srbije's revenue: Undisclosed.
Who are eUprava Srbije's competitors?
Main competitors in Serbia include pru.gov.rs.
How does eUprava Srbije make money?
Mainly state budget allocation.
Is eUprava Srbije publicly traded?
eUprava Srbije's ownership: Government agency.
How many visitors does eUprava Srbije get?
Third-party estimates place eUprava Srbije at roughly 12 million visits per month, mostly from Serbia, with 69% mobile traffic.
Is eUprava Srbije safe?
eUprava Srbije is an established government site founded in 2010 and ranked #5 in Serbia; use the official domain euprava.gov.rs and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementseuprava.gov.rs
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageSerbia and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos