Mozzart Bet
Leading sports betting and online gaming entertainment operator in Serbia and Southeast Europe.
Mozzart Bet at a glance
Mozzart Bet is a sports website and one of the most visited sites in Serbia, currently ranked #9 in the country. It was founded in 2001 by Borjan Popović and is headquartered in Belgrade, Serbia. Today Mozzart Bet is owned by Mozzart d.o.o.. Our estimates put its audience at ≈ 32 million visits per month. The business earns money mainly through sports wagering margin. Its closest rivals include maxbet.rs, meridianbet.rs.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 30.1 million / month | +2% |
| Q2 | ≈ 31 million / month | +3% |
| Q3 | ≈ 32 million / month | +3% |
| Q4 | ≈ 33.9 million / month | +6% |
Traffic sources
- Direct45%
- Organic search30%
- Social16%
- Referral6%
- Paid3%
Audience & demographics
- Men74%
- Women26%
- Age 18-2427%
- Age 25-3431%
- Age 35-4422%
The audience is concentrated in Serbia, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Serbia86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 9.6 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Serbia
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| mozzart bet | 1 | Very high | Dominant |
| live scores | Top 10 | High | — |
| match results | Top 10 | High | — |
| league table | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Serbia web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 83% mobile
- Position in country
- Among the leading sports apps in Serbia
Company information
- Website
- mozzartbet.com
- Sector
- Sports
- Owner
- Mozzart d.o.o.
- Owner type
- Private company
- Founders
- Borjan Popović
- Founded
- 2001
- Headquarters
- Belgrade, Serbia
- Employees
- 2,500+
- Ownership
- Mozzart d.o.o. controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $180 million annual revenue (est.)
- Languages
- Serbian, English
- Top traffic sources
- direct, organic search, social
Financials
- Revenue
- ≈ $180 million annual revenue (est.)
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Mozzart Bet operates a sports media platform focused on Serbia. Leading sports betting and online gaming entertainment operator in Serbia and Southeast Europe. Revenue comes mainly from sports wagering margin, supported by the other lines listed below.
- Sports Wagering Margin
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- Serbia
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Serbia)
- #9 in this index
- Sector rank
- Leading sports site in Serbia
- Global rank
- 1800
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| maxbet.rs | ≈ 19.2 million / month | #10 class competitor | — |
| meridianbet.rs | ≈ 14.4 million / month | #11 class competitor | — |
What is Mozzart Bet?
Mozzart Bet (mozzartbet.com) is a sports media platform serving users in Serbia. Leading sports betting and online gaming entertainment operator in Serbia and Southeast Europe. It ranks #9 among the most visited websites in the country in this index, within the sports category.
Who owns Mozzart Bet?
The site is operated by Mozzart d.o.o., founded by Borjan Popović. The company was established in 2001 and is headquartered in Belgrade, Serbia. It employs around 2,500+.
Traffic and audience
Traffic estimates place Mozzart Bet at roughly 32 million visits per month, about 1.1 million per day. Around 83% mobile of sessions come from mobile devices, and visitors view about 4.8 pages per visit with an average session of 5 min.
How Mozzart Bet makes money
Revenue comes primarily from sports wagering margin, alongside .
Competitors in Serbia
Its closest rivals include maxbet.rs, meridianbet.rs.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2001
Mozzart Bet is founded in Belgrade, Serbia.
- Growth phase
Expands its sports offering and moves to a mobile-first product.
- Today
Ranks #9 among the most visited websites in Serbia.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Live scores and fast match reporting
- Deep coverage of national leagues
- Free access to most content
- Strong mobile and app experience
Cons
- Ad-heavy match pages
- Betting advertising throughout
- Rumour-driven transfer coverage
- Video rights limit highlights
Key statistics
Frequently asked questions
Who owns Mozzart Bet?
Mozzart Bet is operated by Mozzart d.o.o.. Private company structure, based on public filings and press reporting.
Where is Mozzart Bet headquartered?
Mozzart Bet is headquartered in Belgrade, Serbia.
When was Mozzart Bet founded?
Mozzart Bet was founded in 2001 by Borjan Popović.
How many employees does Mozzart Bet have?
Mozzart Bet employs approximately 2,500+ people.
What is Mozzart Bet's revenue?
Mozzart Bet's revenue: ≈ $180 million annual revenue (est.).
Who are Mozzart Bet's competitors?
Main competitors in Serbia include maxbet.rs, meridianbet.rs.
How does Mozzart Bet make money?
Mainly sports wagering margin.
Is Mozzart Bet publicly traded?
No — Mozzart Bet is not listed as an independent public company; it is operated by Mozzart d.o.o..
How many visitors does Mozzart Bet get?
Third-party estimates place Mozzart Bet at roughly 32 million visits per month, mostly from Serbia, with 83% mobile traffic.
Is Mozzart Bet safe?
Mozzart Bet is an established sports site founded in 2001 and ranked #9 in Serbia; use the official domain mozzartbet.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsmozzartbet.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageSerbia and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos