Halo Oglasi
Popular Serbian classifieds portal specialized in real estate rentals, home buying, and jobs.
Halo Oglasi at a glance
Halo Oglasi is a real estate website and one of the most visited sites in Serbia, currently ranked #8 in the country. It was founded in 1995 by Comtrade and is headquartered in Belgrade, Serbia. Today Halo Oglasi is owned by Black Peak Capital. Our estimates put its audience at ≈ 15 million visits per month. The business earns money mainly through property listing fees, banner ads. Its closest rivals include 4zida.rs.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 14.1 million / month | +2% |
| Q2 | ≈ 14.5 million / month | +3% |
| Q3 | ≈ 15 million / month | +3% |
| Q4 | ≈ 15.9 million / month | +6% |
Traffic sources
- Organic search39%
- Direct40%
- Paid search11%
- Referral6%
- Social4%
Audience & demographics
- Men54%
- Women46%
- Age 25-3431%
- Age 35-4427%
- Age 45-5420%
The audience is concentrated in Serbia, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Serbia86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 4.5 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Serbia
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| halo oglasi | 1 | Very high | Dominant |
| houses for sale | Top 10 | High | — |
| flats for rent | Top 10 | High | — |
| property prices | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Serbia web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 68% mobile
- Position in country
- Among the leading real estate apps in Serbia
Company information
- Website
- halooglasi.com
- Sector
- Real Estate
- Owner
- Black Peak Capital
- Owner type
- Private equity
- Founders
- Comtrade
- Founded
- 1995
- Headquarters
- Belgrade, Serbia
- Employees
- 80+
- Ownership
- Black Peak Capital controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- Undisclosed
- Languages
- Serbian
- Top traffic sources
- organic search, direct, paid search
Financials
- Revenue
- Undisclosed
- Ownership
- Private equity
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Halo Oglasi operates a real estate marketplace focused on Serbia. Popular Serbian classifieds portal specialized in real estate rentals, home buying, and jobs. Revenue comes mainly from property listing fees, supported by the other lines listed below.
- Property Listing Fees
- Banner Ads
Products & services
International presence
- Primary market
- Serbia
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Serbia)
- #8 in this index
- Sector rank
- Leading real estate site in Serbia
- Global rank
- 4200
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| 4zida.rs | ≈ 9 million / month | #9 class competitor | — |
What is Halo Oglasi?
Halo Oglasi (halooglasi.com) is a real estate marketplace serving users in Serbia. Popular Serbian classifieds portal specialized in real estate rentals, home buying, and jobs. It ranks #8 among the most visited websites in the country in this index, within the real estate category.
Who owns Halo Oglasi?
The site is operated by Black Peak Capital, founded by Comtrade. The company was established in 1995 and is headquartered in Belgrade, Serbia. It employs around 80+.
Traffic and audience
Traffic estimates place Halo Oglasi at roughly 15 million visits per month, about 0.5 million per day. Around 68% mobile of sessions come from mobile devices, and visitors view about 9.8 pages per visit with an average session of 9 min.
How Halo Oglasi makes money
Revenue comes primarily from property listing fees, alongside banner ads.
Competitors in Serbia
Its closest rivals include 4zida.rs.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1995
Halo Oglasi is founded in Belgrade, Serbia.
- Growth phase
Expands its real estate offering and moves to a mobile-first product.
- Today
Ranks #8 among the most visited websites in Serbia.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Most complete local property inventory
- Map search with neighbourhood data
- Price history and market indicators
- Direct agent contact
Cons
- Listings can stay online after being taken
- Agent fees for prominent placement
- Photo quality varies widely
- Rental scams in high-demand cities
Key statistics
Frequently asked questions
Who owns Halo Oglasi?
Halo Oglasi is operated by Black Peak Capital. Private equity structure, based on public filings and press reporting.
Where is Halo Oglasi headquartered?
Halo Oglasi is headquartered in Belgrade, Serbia.
When was Halo Oglasi founded?
Halo Oglasi was founded in 1995 by Comtrade.
How many employees does Halo Oglasi have?
Halo Oglasi employs approximately 80+ people.
What is Halo Oglasi's revenue?
Halo Oglasi's revenue: Undisclosed.
Who are Halo Oglasi's competitors?
Main competitors in Serbia include 4zida.rs.
How does Halo Oglasi make money?
Mainly property listing fees, banner ads.
Is Halo Oglasi publicly traded?
No — Halo Oglasi is not listed as an independent public company; it is operated by Black Peak Capital.
How many visitors does Halo Oglasi get?
Third-party estimates place Halo Oglasi at roughly 15 million visits per month, mostly from Serbia, with 68% mobile traffic.
Is Halo Oglasi safe?
Halo Oglasi is an established real estate site founded in 1995 and ranked #8 in Serbia; use the official domain halooglasi.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementshalooglasi.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageSerbia and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos