Otodom
Poland's most visited real estate listing portal for renting apartments, buying homes, and commercial properties.
Otodom at a glance
Otodom is a real estate website and one of the most visited sites in Poland, currently ranked #9 in the country. It was founded in 2006 by OLX Group and is headquartered in Poznań, Poland. Today Otodom is owned by OLX Group (Prosus). Our estimates put its audience at ≈ 32 million visits per month. The business earns money mainly through real estate broker subscriptions, promoted listing packages. Its closest rivals include morizon.pl, domiporta.pl.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 30.1 million / month | +2% |
| Q2 | ≈ 31 million / month | +3% |
| Q3 | ≈ 32 million / month | +3% |
| Q4 | ≈ 33.9 million / month | +6% |
Traffic sources
- Organic search39%
- Direct40%
- Paid search11%
- Referral6%
- Social4%
Audience & demographics
- Men54%
- Women46%
- Age 25-3431%
- Age 35-4427%
- Age 45-5420%
The audience is concentrated in Poland, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Poland86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 9.6 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Poland
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| otodom | 1 | Very high | Dominant |
| houses for sale | Top 10 | High | — |
| flats for rent | Top 10 | High | — |
| property prices | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Poland web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 68% mobile
- Position in country
- Among the leading real estate apps in Poland
Company information
- Website
- otodom.pl
- Sector
- Real Estate
- Owner
- OLX Group (Prosus)
- Owner type
- Public company
- Founders
- OLX Group
- Founded
- 2006
- Headquarters
- Poznań, Poland
- Employees
- 150+
- Ownership
- OLX Group (Prosus) controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $60 million annual revenue (est.)
- Languages
- Polish
- Top traffic sources
- organic search, direct, paid search
Financials
- Revenue
- ≈ $60 million annual revenue (est.)
- Ownership
- Public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Otodom operates a real estate marketplace focused on Poland. Poland's most visited real estate listing portal for renting apartments, buying homes, and commercial properties. Revenue comes mainly from real estate broker subscriptions, supported by the other lines listed below.
- Real Estate Broker Subscriptions
- Promoted Listing Packages
Products & services
International presence
- Primary market
- Poland
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Poland)
- #9 in this index
- Sector rank
- Leading real estate site in Poland
- Global rank
- 1800
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| morizon.pl | ≈ 19.2 million / month | #10 class competitor | — |
| domiporta.pl | ≈ 14.4 million / month | #11 class competitor | — |
What is Otodom?
Otodom (otodom.pl) is a real estate marketplace serving users in Poland. Poland's most visited real estate listing portal for renting apartments, buying homes, and commercial properties. It ranks #9 among the most visited websites in the country in this index, within the real estate category.
Who owns Otodom?
The site is operated by OLX Group (Prosus), founded by OLX Group. The company was established in 2006 and is headquartered in Poznań, Poland. It employs around 150+.
Traffic and audience
Traffic estimates place Otodom at roughly 32 million visits per month, about 1.1 million per day. Around 68% mobile of sessions come from mobile devices, and visitors view about 9.8 pages per visit with an average session of 9 min.
How Otodom makes money
Revenue comes primarily from real estate broker subscriptions, alongside promoted listing packages.
Competitors in Poland
Its closest rivals include morizon.pl, domiporta.pl.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2006
Otodom is founded in Poznań, Poland.
- Growth phase
Expands its real estate offering and moves to a mobile-first product.
- Today
Ranks #9 among the most visited websites in Poland.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Most complete local property inventory
- Map search with neighbourhood data
- Price history and market indicators
- Direct agent contact
Cons
- Listings can stay online after being taken
- Agent fees for prominent placement
- Photo quality varies widely
- Rental scams in high-demand cities
Key statistics
Frequently asked questions
Who owns Otodom?
Otodom is operated by OLX Group (Prosus). Public company structure, based on public filings and press reporting.
Where is Otodom headquartered?
Otodom is headquartered in Poznań, Poland.
When was Otodom founded?
Otodom was founded in 2006 by OLX Group.
How many employees does Otodom have?
Otodom employs approximately 150+ people.
What is Otodom's revenue?
Otodom's revenue: ≈ $60 million annual revenue (est.).
Who are Otodom's competitors?
Main competitors in Poland include morizon.pl, domiporta.pl.
How does Otodom make money?
Mainly real estate broker subscriptions, promoted listing packages.
Is Otodom publicly traded?
Otodom's ownership: Public company.
How many visitors does Otodom get?
Third-party estimates place Otodom at roughly 32 million visits per month, mostly from Poland, with 68% mobile traffic.
Is Otodom safe?
Otodom is an established real estate site founded in 2006 and ranked #9 in Poland; use the official domain otodom.pl and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsotodom.pl
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coveragePoland and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos