InPost
Innovative Polish logistics giant famous for its automated Paczkomat parcel locker network across Europe.
InPost at a glance
InPost is a technology website and one of the most visited sites in Poland, currently ranked #10 in the country. It was founded in 2006 by Rafał Brzoska and is headquartered in Kraków, Poland. Today InPost is owned by InPost S.A. (Advent International). Our estimates put its audience at ≈ 55 million visits per month. The business earns money mainly through e-commerce parcel locker shipping fees. Its closest rivals include poczta-polska.pl, dhl.pl.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 51.7 million / month | +2% |
| Q2 | ≈ 53.4 million / month | +3% |
| Q3 | ≈ 55 million / month | +3% |
| Q4 | ≈ 58.3 million / month | +6% |
Traffic sources
- Direct56%
- Organic search27%
- Referral9%
- Social5%
- Paid3%
Audience & demographics
- Men57%
- Women43%
- Age 25-3432%
- Age 35-4424%
- Age 18-2421%
The audience is concentrated in Poland, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Poland86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 16.5 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Poland
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| inpost | 1 | Very high | Dominant |
| login | Top 10 | High | — |
| app download | Top 10 | High | — |
| pricing | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Poland web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 68% mobile
- Position in country
- Among the leading technology apps in Poland
Company information
- Website
- inpost.pl
- Sector
- Technology
- Owner
- InPost S.A. (Advent International)
- Owner type
- Public company
- Founders
- Rafał Brzoska
- Founded
- 2006
- Headquarters
- Kraków, Poland
- Employees
- 10,000+
- Ownership
- InPost S.A. (Advent International) controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $2.1 billion annual revenue (est.)
- Languages
- Polish, English
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- ≈ $2.1 billion annual revenue (est.)
- Ownership
- Public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
InPost operates a technology platform focused on Poland. Innovative Polish logistics giant famous for its automated Paczkomat parcel locker network across Europe. Revenue comes mainly from e-commerce parcel locker shipping fees, supported by the other lines listed below.
- E-commerce Parcel Locker Shipping Fees
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- Poland
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Poland)
- #10 in this index
- Sector rank
- Leading technology site in Poland
- Global rank
- 750
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| poczta-polska.pl | ≈ 33 million / month | #11 class competitor | — |
| dhl.pl | ≈ 24.7 million / month | #12 class competitor | — |
What is InPost?
InPost (inpost.pl) is a technology platform serving users in Poland. Innovative Polish logistics giant famous for its automated Paczkomat parcel locker network across Europe. It ranks #10 among the most visited websites in the country in this index, within the technology category.
Who owns InPost?
The site is operated by InPost S.A. (Advent International), founded by Rafał Brzoska. The company was established in 2006 and is headquartered in Kraków, Poland. It employs around 10,000+.
Traffic and audience
Traffic estimates place InPost at roughly 55 million visits per month, about 1.8 million per day. Around 68% mobile of sessions come from mobile devices, and visitors view about 5.6 pages per visit with an average session of 5 min.
How InPost makes money
Revenue comes primarily from e-commerce parcel locker shipping fees, alongside .
Competitors in Poland
Its closest rivals include poczta-polska.pl, dhl.pl.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2006
InPost is founded in Kraków, Poland.
- Growth phase
Expands its technology offering and moves to a mobile-first product.
- Today
Ranks #10 among the most visited websites in Poland.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Fast, reliable core product used daily
- Deep local language and market support
- Strong developer and integration ecosystem
- Free tier with broad reach
Cons
- Data collection and privacy questions from advertising
- Feature set can be complex for new users
- Limited direct customer support
- Dependence on advertising revenue
Key statistics
Frequently asked questions
Who owns InPost?
InPost is operated by InPost S.A. (Advent International). Public company structure, based on public filings and press reporting.
Where is InPost headquartered?
InPost is headquartered in Kraków, Poland.
When was InPost founded?
InPost was founded in 2006 by Rafał Brzoska.
How many employees does InPost have?
InPost employs approximately 10,000+ people.
What is InPost's revenue?
InPost's revenue: ≈ $2.1 billion annual revenue (est.).
Who are InPost's competitors?
Main competitors in Poland include poczta-polska.pl, dhl.pl.
How does InPost make money?
Mainly e-commerce parcel locker shipping fees.
Is InPost publicly traded?
InPost's ownership: Public company.
How many visitors does InPost get?
Third-party estimates place InPost at roughly 55 million visits per month, mostly from Poland, with 68% mobile traffic.
Is InPost safe?
InPost is an established technology site founded in 2006 and ranked #10 in Poland; use the official domain inpost.pl and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsinpost.pl
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coveragePoland and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos