mts (Telekom Srbija)
National telecommunications operator providing mobile 4G, fiber broadband, and iris TV in Serbia.
mts at a glance
mts is a telecom website and one of the most visited sites in Serbia, currently ranked #10 in the country. It was founded in 1997 by Government of Serbia and is headquartered in Belgrade, Serbia. Today mts is owned by Republic of Serbia. Our estimates put its audience at ≈ 18 million visits per month. The business earns money mainly through cellular voice & data tariffs, iris tv subscriptions. Its closest rivals include yettel.rs, a1.rs.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 16.9 million / month | +2% |
| Q2 | ≈ 17.5 million / month | +3% |
| Q3 | ≈ 18 million / month | +3% |
| Q4 | ≈ 19.1 million / month | +6% |
Traffic sources
- Direct60%
- Organic search28%
- Paid search6%
- Referral4%
- Social2%
Audience & demographics
- Men52%
- Women48%
- Age 25-3428%
- Age 35-4426%
- Age 45-5423%
The audience is concentrated in Serbia, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Serbia86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 5.4 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Serbia
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| mts (telekom srbija) | 1 | Very high | Dominant |
| mobile plans | Top 10 | High | — |
| bill payment | Top 10 | High | — |
| internet packages | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Serbia web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 80% mobile
- Position in country
- Among the leading telecom apps in Serbia
Company information
- Website
- mts.rs
- Sector
- Telecom
- Owner
- Republic of Serbia
- Owner type
- State-controlled enterprise
- Founders
- Government of Serbia
- Founded
- 1997
- Headquarters
- Belgrade, Serbia
- Employees
- 6,500+
- Ownership
- Republic of Serbia controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $1.2 billion annual revenue (est.)
- Languages
- Serbian
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- ≈ $1.2 billion annual revenue (est.)
- Ownership
- State-controlled enterprise
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
mts (Telekom Srbija) operates a telecom operator focused on Serbia. National telecommunications operator providing mobile 4G, fiber broadband, and iris TV in Serbia. Revenue comes mainly from cellular voice & data tariffs, supported by the other lines listed below.
- Cellular Voice & Data Tariffs
- iris TV Subscriptions
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- Serbia
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Serbia)
- #10 in this index
- Sector rank
- Leading telecom site in Serbia
- Global rank
- 3200
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| yettel.rs | ≈ 10.8 million / month | #11 class competitor | — |
| a1.rs | ≈ 8.1 million / month | #12 class competitor | — |
What is mts (Telekom Srbija)?
mts (Telekom Srbija) (mts.rs) is a telecom operator serving users in Serbia. National telecommunications operator providing mobile 4G, fiber broadband, and iris TV in Serbia. It ranks #10 among the most visited websites in the country in this index, within the telecom category.
Who owns mts (Telekom Srbija)?
The site is operated by Republic of Serbia, founded by Government of Serbia. The company was established in 1997 and is headquartered in Belgrade, Serbia. It employs around 6,500+.
Traffic and audience
Traffic estimates place mts (Telekom Srbija) at roughly 18 million visits per month, about 0.6 million per day. Around 80% mobile of sessions come from mobile devices, and visitors view about 5.4 pages per visit with an average session of 6 min.
How mts (Telekom Srbija) makes money
Revenue comes primarily from cellular voice & data tariffs, alongside iris tv subscriptions.
Competitors in Serbia
Its closest rivals include yettel.rs, a1.rs.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1997
mts (Telekom Srbija) is founded in Belgrade, Serbia.
- Growth phase
Expands its telecom offering and moves to a mobile-first product.
- Today
Ranks #10 among the most visited websites in Serbia.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Self-service billing and plan management
- Nationwide network coverage
- Bundled mobile, internet and TV offers
- Digital top-up and support channels
Cons
- Contract terms and early-exit fees
- Support queues at peak times
- Pricing complexity across bundles
- Coverage gaps in rural areas
Key statistics
Frequently asked questions
Who owns mts (Telekom Srbija)?
mts (Telekom Srbija) is operated by Republic of Serbia. State-controlled enterprise structure, based on public filings and press reporting.
Where is mts (Telekom Srbija) headquartered?
mts (Telekom Srbija) is headquartered in Belgrade, Serbia.
When was mts (Telekom Srbija) founded?
mts (Telekom Srbija) was founded in 1997 by Government of Serbia.
How many employees does mts (Telekom Srbija) have?
mts (Telekom Srbija) employs approximately 6,500+ people.
What is mts (Telekom Srbija)'s revenue?
mts (Telekom Srbija)'s revenue: ≈ $1.2 billion annual revenue (est.).
Who are mts (Telekom Srbija)'s competitors?
Main competitors in Serbia include yettel.rs, a1.rs.
How does mts (Telekom Srbija) make money?
Mainly cellular voice & data tariffs, iris tv subscriptions.
Is mts (Telekom Srbija) publicly traded?
mts (Telekom Srbija)'s ownership: State-controlled enterprise.
How many visitors does mts (Telekom Srbija) get?
Third-party estimates place mts (Telekom Srbija) at roughly 18 million visits per month, mostly from Serbia, with 80% mobile traffic.
Is mts (Telekom Srbija) safe?
mts (Telekom Srbija) is an established telecom site founded in 1997 and ranked #10 in Serbia; use the official domain mts.rs and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsmts.rs
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageSerbia and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos