Singtel
Dominant telecommunications network provider delivering 5G, fiber broadband, and enterprise ICT.
Singtel at a glance
Singtel is a telecom website and one of the most visited sites in Singapore, currently ranked #9 in the country. It was founded in 1879 by Telecommunication Authority of Singapore and is headquartered in Singapore. Today Singtel is owned by Temasek Holdings. Our estimates put its audience at ≈ 14 million visits per month. The business earns money mainly through mobile voice & data, fiber broadband tariffs. Its closest rivals include starhub.com, m1.com.sg.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 13.2 million / month | +2% |
| Q2 | ≈ 13.6 million / month | +3% |
| Q3 | ≈ 14 million / month | +3% |
| Q4 | ≈ 14.8 million / month | +6% |
Traffic sources
- Direct60%
- Organic search28%
- Paid search6%
- Referral4%
- Social2%
Audience & demographics
- Men52%
- Women48%
- Age 25-3428%
- Age 35-4426%
- Age 45-5423%
The audience is concentrated in Singapore, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Singapore86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 4.2 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Singapore
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| singtel | 1 | Very high | Dominant |
| mobile plans | Top 10 | High | — |
| bill payment | Top 10 | High | — |
| internet packages | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Singapore web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 80% mobile
- Position in country
- Among the leading telecom apps in Singapore
Company information
- Website
- singtel.com
- Sector
- Telecom
- Owner
- Temasek Holdings
- Owner type
- Public company
- Founders
- Telecommunication Authority of Singapore
- Founded
- 1879
- Headquarters
- Singapore
- Employees
- 23,000+
- Ownership
- Temasek Holdings controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $11.0 billion annual revenue (est.)
- Languages
- English
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- ≈ $11.0 billion annual revenue (est.)
- Ownership
- Public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Singtel operates a telecom operator focused on Singapore. Dominant telecommunications network provider delivering 5G, fiber broadband, and enterprise ICT. Revenue comes mainly from mobile voice & data, supported by the other lines listed below.
- Mobile Voice & Data
- Fiber Broadband Tariffs
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- Singapore
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Singapore)
- #9 in this index
- Sector rank
- Leading telecom site in Singapore
- Global rank
- 4200
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| starhub.com | ≈ 8.4 million / month | #10 class competitor | — |
| m1.com.sg | ≈ 6.3 million / month | #11 class competitor | — |
What is Singtel?
Singtel (singtel.com) is a telecom operator serving users in Singapore. Dominant telecommunications network provider delivering 5G, fiber broadband, and enterprise ICT. It ranks #9 among the most visited websites in the country in this index, within the telecom category.
Who owns Singtel?
The site is operated by Temasek Holdings, founded by Telecommunication Authority of Singapore. The company was established in 1879 and is headquartered in Singapore. It employs around 23,000+.
Traffic and audience
Traffic estimates place Singtel at roughly 14 million visits per month, about 0.5 million per day. Around 80% mobile of sessions come from mobile devices, and visitors view about 5.4 pages per visit with an average session of 6 min.
How Singtel makes money
Revenue comes primarily from mobile voice & data, alongside fiber broadband tariffs.
Competitors in Singapore
Its closest rivals include starhub.com, m1.com.sg.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1879
Singtel is founded in Singapore.
- Growth phase
Expands its telecom offering and moves to a mobile-first product.
- Today
Ranks #9 among the most visited websites in Singapore.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Self-service billing and plan management
- Nationwide network coverage
- Bundled mobile, internet and TV offers
- Digital top-up and support channels
Cons
- Contract terms and early-exit fees
- Support queues at peak times
- Pricing complexity across bundles
- Coverage gaps in rural areas
Key statistics
Frequently asked questions
Who owns Singtel?
Singtel is operated by Temasek Holdings. Public company structure, based on public filings and press reporting.
Where is Singtel headquartered?
Singtel is headquartered in Singapore.
When was Singtel founded?
Singtel was founded in 1879 by Telecommunication Authority of Singapore.
How many employees does Singtel have?
Singtel employs approximately 23,000+ people.
What is Singtel's revenue?
Singtel's revenue: ≈ $11.0 billion annual revenue (est.).
Who are Singtel's competitors?
Main competitors in Singapore include starhub.com, m1.com.sg.
How does Singtel make money?
Mainly mobile voice & data, fiber broadband tariffs.
Is Singtel publicly traded?
Singtel's ownership: Public company.
How many visitors does Singtel get?
Third-party estimates place Singtel at roughly 14 million visits per month, mostly from Singapore, with 80% mobile traffic.
Is Singtel safe?
Singtel is an established telecom site founded in 1879 and ranked #9 in Singapore; use the official domain singtel.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementssingtel.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageSingapore and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos