Singpass
Singapore's national digital identity system providing seamless access to public and private e-services.
Singpass at a glance
Singpass is a government website and one of the most visited sites in Singapore, currently ranked #4 in the country. It was founded in 2003 by Government of Singapore and is headquartered in Singapore. Today Singpass is owned by Government Technology Agency (GovTech). Our estimates put its audience at ≈ 32 million visits per month. The business earns money mainly through government budget allocation. Its closest rivals include gov.sg.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 30.1 million / month | +2% |
| Q2 | ≈ 31 million / month | +3% |
| Q3 | ≈ 32 million / month | +3% |
| Q4 | ≈ 33.9 million / month | +6% |
Traffic sources
- Direct49%
- Organic search40%
- Referral7%
- Social3%
- Email1%
Audience & demographics
- Men51%
- Women49%
- Age 25-3427%
- Age 35-4426%
- Age 45-5423%
The audience is concentrated in Singapore, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Singapore94%
Home market
- Diaspora and neighbouring markets3%
- Europe1%
- North America1%
- Rest of world1%
SEO profile
- Estimated organic traffic
- ≈ 9.6 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Singapore
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| singpass | 1 | Very high | Dominant |
| official application | Top 10 | High | — |
| tax payment | Top 10 | High | — |
| id document | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Singapore web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 69% mobile
- Position in country
- Among the leading government apps in Singapore
Company information
- Website
- singpass.gov.sg
- Sector
- Government
- Owner
- Government Technology Agency (GovTech)
- Owner type
- Government agency
- Founders
- Government of Singapore
- Founded
- 2003
- Headquarters
- Singapore
- Employees
- 1,000+
- Ownership
- Government Technology Agency (GovTech) controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- Undisclosed
- Languages
- English
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- Undisclosed
- Ownership
- Government agency
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Singpass operates an official government service portal focused on Singapore. Singapore's national digital identity system providing seamless access to public and private e-services. Revenue comes mainly from government budget allocation, supported by the other lines listed below.
- Government Budget Allocation
Products & services
International presence
- Primary market
- Singapore
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Singapore)
- #4 in this index
- Sector rank
- Leading government site in Singapore
- Global rank
- 1800
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| gov.sg | ≈ 19.2 million / month | #5 class competitor | — |
What is Singpass?
Singpass (singpass.gov.sg) is an official government service portal serving users in Singapore. Singapore's national digital identity system providing seamless access to public and private e-services. It ranks #4 among the most visited websites in the country in this index, within the government category.
Who owns Singpass?
The site is operated by Government Technology Agency (GovTech), founded by Government of Singapore. The company was established in 2003 and is headquartered in Singapore. It employs around 1,000+.
Traffic and audience
Traffic estimates place Singpass at roughly 32 million visits per month, about 1.1 million per day. Around 69% mobile of sessions come from mobile devices, and visitors view about 4.6 pages per visit with an average session of 6 min.
How Singpass makes money
Revenue comes primarily from government budget allocation, alongside .
Competitors in Singapore
Its closest rivals include gov.sg.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2003
Singpass is founded in Singapore.
- Growth phase
Expands its government offering and moves to a mobile-first product.
- Today
Ranks #4 among the most visited websites in Singapore.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Official source for public services and documents
- Digital identity login replaces office visits
- No advertising or tracking clutter
- Accessible design requirements
Cons
- Navigation across departments is confusing
- Peak-time queues and downtime
- Some services still require paper steps
- Support channels are limited
Key statistics
Frequently asked questions
Who owns Singpass?
Singpass is operated by Government Technology Agency (GovTech). Government agency structure, based on public filings and press reporting.
Where is Singpass headquartered?
Singpass is headquartered in Singapore.
When was Singpass founded?
Singpass was founded in 2003 by Government of Singapore.
How many employees does Singpass have?
Singpass employs approximately 1,000+ people.
What is Singpass's revenue?
Singpass's revenue: Undisclosed.
Who are Singpass's competitors?
Main competitors in Singapore include gov.sg.
How does Singpass make money?
Mainly government budget allocation.
Is Singpass publicly traded?
Singpass's ownership: Government agency.
How many visitors does Singpass get?
Third-party estimates place Singpass at roughly 32 million visits per month, mostly from Singapore, with 69% mobile traffic.
Is Singpass safe?
Singpass is an established government site founded in 2003 and ranked #4 in Singapore; use the official domain singpass.gov.sg and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementssingpass.gov.sg
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageSingapore and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos