Education#7 in Romania

Universitatea din București (University of Bucharest)

Oldest and flagship public higher education research university in Romania, founded in 1864.

unibuc.ro ↗Updated September 2026

Universitatea din București at a glance

Universitatea din București is an education website and one of the most visited sites in Romania, currently ranked #7 in the country. It was founded in 1864 by Prince Alexandru Ioan Cuza and is headquartered in Bucharest, Romania. Today Universitatea din București is owned by University of Bucharest. Our estimates put its audience at ≈ 8 million visits per month. The business earns money mainly through state educational budget, research grants. Its closest rivals include ubbcluj.ro, upb.ro.

Traffic statistics

≈ 8 million
Monthly visits
≈ 1.8 million
Weekly visits
≈ 0.3 million
Daily visits
≈ 3.4 million / month
Unique visitors
7800
Global rank
#7 in Romania
Country rank
≈ 5.2
Pages / visit
≈ 9 min
Avg. visit
≈ 40%
Bounce rate
≈ 66% mobile
Mobile traffic
≈ 3
Visits per second
#7
Rank inside country list

Traffic history

PeriodVisitsChange
Q1≈ 7.5 million / month+2%
Q2≈ 7.8 million / month+3%
Q3≈ 8 million / month+3%
Q4≈ 8.5 million / month+6%

Traffic sources

  • Organic search44%
  • Direct36%
  • Referral10%
  • Social6%
  • Paid4%

Audience & demographics

  • Women51%
  • Men49%
  • Age 18-2434%
  • Age 25-3427%
  • Age 35-4419%

The audience is concentrated in Romania, skewing urban and mobile, with usage peaks in the evening hours.

Geographic reach

  • Romania86%

    Home market

  • Diaspora and neighbouring markets7%
  • Europe3%
  • North America2%
  • Rest of world2%

SEO profile

Estimated organic traffic
≈ 2.4 million visits / month
Branded share of search
High — brand terms lead the keyword profile
Indexed pages
Large — category, listing or article level
Primary search market
Romania

Top organic keywords

KeywordPositionVolumeTraffic share
universitatea din bucurești (university of bucharest)1Very highDominant
exam resultsTop 10High—
past papersTop 10High—
online coursesTop 10High—

Top referral sources

  • News and media31%
  • Directories and aggregators24%
  • Blogs and forums20%
  • Partner sites14%
  • Other11%

Technology stack

Website technologies

ReactPHP / LMS backendVideo deliveryPostgreSQLCDN

Advertising & analytics technologies

Google Analytics 4Google Tag ManagerGoogle AdsMeta Pixel

Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.

Social media profiles & statistics

Instagram

Official brand account

X (Twitter)

Announcements and support

Facebook

Community and campaigns

LinkedIn

Company and hiring updates

YouTube

Brand and product videos

Strongest channel
Instagram and X for brand reach
Content mix
Campaigns, product updates, customer support

Mobile app statistics

iOS — App Store

Available in the local store

Android — Google Play

Available in the local store

App share of traffic
≈ 66% mobile
Position in country
Among the leading education apps in Romania

Company information

Website
unibuc.ro
Sector
Education
Owner
University of Bucharest
Owner type
Public university
Founders
Prince Alexandru Ioan Cuza
Founded
1864
Headquarters
Bucharest, Romania
Employees
3,500+
Ownership
University of Bucharest controls the platform. Ownership details are based on public filings and press reporting.
Revenue
Undisclosed
Languages
Romanian, English
Top traffic sources
organic search, direct, referral

Financials

Revenue
Undisclosed
Ownership
Public university
Reporting
Figures based on public filings, press reports and market estimates

Business model & revenue

Universitatea din București (University of Bucharest) operates an education platform focused on Romania. Oldest and flagship public higher education research university in Romania, founded in 1864. Revenue comes mainly from state educational budget, supported by the other lines listed below.

  • State Educational Budget
  • Research Grants

Products & services

UB Student Portal
Moodle UB

Related deals on Amazon

International presence

Primary market
Romania
Expansion
Regional and diaspora audiences beyond the home market

Employee statistics

3,500+
Total employees

Customer statistics

≈ 3.4 million / month
Monthly reach
≈ 5.2 pages per visit, ≈ 9 min average session
Engagement

Website rankings

Country rank (Romania)
#7 in this index
Sector rank
Leading education site in Romania
Global rank
7800

Main competitors

ubbcluj.roupb.ro

Website comparisons

WebsiteMonthly visitsRankNotes
ubbcluj.ro≈ 4.8 million / month#8 class competitor—
upb.ro≈ 3.6 million / month#9 class competitor—

What is Universitatea din București (University of Bucharest)?

Universitatea din București (University of Bucharest) (unibuc.ro) is an education platform serving users in Romania. Oldest and flagship public higher education research university in Romania, founded in 1864. It ranks #7 among the most visited websites in the country in this index, within the education category.

Who owns Universitatea din București (University of Bucharest)?

The site is operated by University of Bucharest, founded by Prince Alexandru Ioan Cuza. The company was established in 1864 and is headquartered in Bucharest, Romania. It employs around 3,500+.

Traffic and audience

Traffic estimates place Universitatea din București (University of Bucharest) at roughly 8 million visits per month, about 0.3 million per day. Around 66% mobile of sessions come from mobile devices, and visitors view about 5.2 pages per visit with an average session of 9 min.

How Universitatea din București (University of Bucharest) makes money

Revenue comes primarily from state educational budget, alongside research grants.

Competitors in Romania

Its closest rivals include ubbcluj.ro, upb.ro.

Data and accuracy

Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.

Company history & milestones

  1. 1864

    Universitatea din București (University of Bucharest) is founded in Bucharest, Romania.

  2. Growth phase

    Expands its education offering and moves to a mobile-first product.

  3. Today

    Ranks #7 among the most visited websites in Romania.

User reviews & ratings

SourceScoreReviewsNotes
Google Play≈ 4.3 / 5—Ratings from the local store listing
App Store≈ 4.5 / 5—Ratings from the local store listing
Consumer review platformsMixed—Service and support are common themes

App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.

Pros & cons

Pros

  • Free or low-cost access to study material
  • Content aligned with the national curriculum
  • Works on low-end devices
  • Exam and result services in one place

Cons

  • Peak-period slowdowns around exam dates
  • Uneven content quality between subjects
  • Limited personalised feedback
  • Some features locked behind subscriptions

Key statistics

Founded1864
HeadquartersBucharest, Romania
Employees3,500+
Monthly visits≈ 8 million
Country rank#7 in Romania
SectorEducation
Primary marketRomania
Founded1864
Monthly visits≈ 8 million

Frequently asked questions

Who owns Universitatea din București (University of Bucharest)?

Universitatea din București (University of Bucharest) is operated by University of Bucharest. Public university structure, based on public filings and press reporting.

Where is Universitatea din București (University of Bucharest) headquartered?

Universitatea din București (University of Bucharest) is headquartered in Bucharest, Romania.

When was Universitatea din București (University of Bucharest) founded?

Universitatea din București (University of Bucharest) was founded in 1864 by Prince Alexandru Ioan Cuza.

How many employees does Universitatea din București (University of Bucharest) have?

Universitatea din București (University of Bucharest) employs approximately 3,500+ people.

What is Universitatea din București (University of Bucharest)'s revenue?

Universitatea din București (University of Bucharest)'s revenue: Undisclosed.

Who are Universitatea din București (University of Bucharest)'s competitors?

Main competitors in Romania include ubbcluj.ro, upb.ro.

How does Universitatea din București (University of Bucharest) make money?

Mainly state educational budget, research grants.

Is Universitatea din București (University of Bucharest) publicly traded?

Universitatea din București (University of Bucharest)'s ownership: Public university.

How many visitors does Universitatea din București (University of Bucharest) get?

Third-party estimates place Universitatea din București (University of Bucharest) at roughly 8 million visits per month, mostly from Romania, with 66% mobile traffic.

Is Universitatea din București (University of Bucharest) safe?

Universitatea din București (University of Bucharest) is an established education site founded in 1864 and ranked #7 in Romania; use the official domain unibuc.ro and HTTPS.

Popular searches

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Data sources & confidence

  • Company website and public announcements
    unibuc.ro
  • Third-party traffic estimation providers
    Similarweb-class estimates

    Visit figures are modelled, not measured

  • App store listings
    Apple App Store, Google Play
  • Press and market coverage
    Romania and international business media
Data confidence
Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
Last updated
September 2026

Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.

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