Banca Transilvania (BT)
The largest commercial retail bank operating in Romania, famous for BT Pay mobile app.
Banca Transilvania at a glance
Banca Transilvania is a finance & banking website and one of the most visited sites in Romania, currently ranked #6 in the country. It was founded in 1993 by Horia Ciorcilă and is headquartered in Cluj-Napoca, Romania. Today Banca Transilvania is owned by Banca Transilvania S.A.. Our estimates put its audience at ≈ 28 million visits per month. The business earns money mainly through net interest income, bt pay transaction commissions. Its closest rivals include bcr.ro, brd.ro, ing.ro.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 26.3 million / month | +2% |
| Q2 | ≈ 27.2 million / month | +3% |
| Q3 | ≈ 28 million / month | +3% |
| Q4 | ≈ 29.7 million / month | +6% |
Traffic sources
- Direct72%
- Organic search18%
- Referral5%
- Paid3%
- Social2%
Audience & demographics
- Men53%
- Women47%
- Age 25-3429%
- Age 35-4426%
- Age 45-5422%
The audience is concentrated in Romania, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Romania86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 8.4 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Romania
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| banca transilvania (bt) | 1 | Very high | Dominant |
| online banking login | Top 10 | High | — |
| money transfer | Top 10 | High | — |
| loan rates | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Romania web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 82% mobile
- Position in country
- Among the leading finance & banking apps in Romania
Company information
- Website
- bancatransilvania.ro
- Sector
- Finance & Banking
- Owner
- Banca Transilvania S.A.
- Owner type
- Public company
- Founders
- Horia Ciorcilă
- Founded
- 1993
- Headquarters
- Cluj-Napoca, Romania
- Employees
- 10,000+
- Ownership
- Banca Transilvania S.A. controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $1.8 billion annual revenue (est.)
- Languages
- Romanian, English
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- ≈ $1.8 billion annual revenue (est.)
- Ownership
- Public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Banca Transilvania (BT) operates a bank and digital financial platform focused on Romania. The largest commercial retail bank operating in Romania, famous for BT Pay mobile app. Revenue comes mainly from net interest income, supported by the other lines listed below.
- Net Interest Income
- BT Pay Transaction Commissions
Products & services
International presence
- Primary market
- Romania
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Romania)
- #6 in this index
- Sector rank
- Leading finance & banking site in Romania
- Global rank
- 2100
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| bcr.ro | ≈ 16.8 million / month | #7 class competitor | — |
| brd.ro | ≈ 12.6 million / month | #8 class competitor | — |
| ing.ro | ≈ 8.4 million / month | #9 class competitor | — |
What is Banca Transilvania (BT)?
Banca Transilvania (BT) (bancatransilvania.ro) is a bank and digital financial platform serving users in Romania. The largest commercial retail bank operating in Romania, famous for BT Pay mobile app. It ranks #6 among the most visited websites in the country in this index, within the finance & banking category.
Who owns Banca Transilvania (BT)?
The site is operated by Banca Transilvania S.A., founded by Horia Ciorcilă. The company was established in 1993 and is headquartered in Cluj-Napoca, Romania. It employs around 10,000+.
Traffic and audience
Traffic estimates place Banca Transilvania (BT) at roughly 28 million visits per month, about 0.9 million per day. Around 82% mobile of sessions come from mobile devices, and visitors view about 6.3 pages per visit with an average session of 6 min.
How Banca Transilvania (BT) makes money
Revenue comes primarily from net interest income, alongside bt pay transaction commissions.
Competitors in Romania
Its closest rivals include bcr.ro, brd.ro, ing.ro.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1993
Banca Transilvania (BT) is founded in Cluj-Napoca, Romania.
- Growth phase
Expands its finance & banking offering and moves to a mobile-first product.
- Today
Ranks #6 among the most visited websites in Romania.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Full account management without branch visits
- Instant local transfers and bill payments
- Strong authentication and fraud monitoring
- Wide ATM and branch network behind the app
Cons
- Occasional downtime during peak load
- Fee structure is hard to compare
- Customer support wait times
- Older interface areas outside the mobile app
Key statistics
Frequently asked questions
Who owns Banca Transilvania (BT)?
Banca Transilvania (BT) is operated by Banca Transilvania S.A.. Public company structure, based on public filings and press reporting.
Where is Banca Transilvania (BT) headquartered?
Banca Transilvania (BT) is headquartered in Cluj-Napoca, Romania.
When was Banca Transilvania (BT) founded?
Banca Transilvania (BT) was founded in 1993 by Horia Ciorcilă.
How many employees does Banca Transilvania (BT) have?
Banca Transilvania (BT) employs approximately 10,000+ people.
What is Banca Transilvania (BT)'s revenue?
Banca Transilvania (BT)'s revenue: ≈ $1.8 billion annual revenue (est.).
Who are Banca Transilvania (BT)'s competitors?
Main competitors in Romania include bcr.ro, brd.ro, ing.ro.
How does Banca Transilvania (BT) make money?
Mainly net interest income, bt pay transaction commissions.
Is Banca Transilvania (BT) publicly traded?
Banca Transilvania (BT)'s ownership: Public company.
How many visitors does Banca Transilvania (BT) get?
Third-party estimates place Banca Transilvania (BT) at roughly 28 million visits per month, mostly from Romania, with 82% mobile traffic.
Is Banca Transilvania (BT) safe?
Banca Transilvania (BT) is an established finance & banking site founded in 1993 and ranked #6 in Romania; use the official domain bancatransilvania.ro and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsbancatransilvania.ro
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageRomania and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos