Oman Air
National flag carrier airline of the Sultanate of Oman connecting Muscat to worldwide destinations.
Oman Air at a glance
Oman Air is a travel website and one of the most visited sites in Oman, currently ranked #8 in the country. It was founded in 1993 by Oman Aviation Services and is headquartered in Muscat, Oman. Today Oman Air is owned by Government of Oman. Our estimates put its audience at ≈ 5.2 million visits per month. The business earns money mainly through passenger flight fares, sindbad loyalty miles. Its closest rivals include salamair.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 4.9 million / month | +2% |
| Q2 | ≈ 5 million / month | +3% |
| Q3 | ≈ 5.2 million / month | +3% |
| Q4 | ≈ 5.5 million / month | +6% |
Traffic sources
- Direct43%
- Organic search32%
- Paid search16%
- Metasearch referral6%
- Social3%
Audience & demographics
- Men52%
- Women48%
- Age 25-3431%
- Age 35-4426%
- Age 45-5420%
The audience is concentrated in Oman, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Oman86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 1.6 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Oman
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| oman air | 1 | Very high | Dominant |
| cheap flights | Top 10 | High | — |
| hotel booking | Top 10 | High | — |
| train tickets | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Oman web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 71% mobile
- Position in country
- Among the leading travel apps in Oman
Company information
- Website
- omanair.com
- Sector
- Travel
- Owner
- Government of Oman
- Owner type
- State-owned enterprise
- Founders
- Oman Aviation Services
- Founded
- 1993
- Headquarters
- Muscat, Oman
- Employees
- 6,000+
- Ownership
- Government of Oman controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $1.2 billion annual revenue (est.)
- Languages
- Arabic, English, French, German
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- ≈ $1.2 billion annual revenue (est.)
- Ownership
- State-owned enterprise
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Oman Air operates a travel booking platform focused on Oman. National flag carrier airline of the Sultanate of Oman connecting Muscat to worldwide destinations. Revenue comes mainly from passenger flight fares, supported by the other lines listed below.
- Passenger Flight Fares
- Sindbad Loyalty Miles
Products & services
International presence
- Primary market
- Oman
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Oman)
- #8 in this index
- Sector rank
- Leading travel site in Oman
- Global rank
- 11500
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| salamair.com | ≈ 3.1 million / month | #9 class competitor | — |
What is Oman Air?
Oman Air (omanair.com) is a travel booking platform serving users in Oman. National flag carrier airline of the Sultanate of Oman connecting Muscat to worldwide destinations. It ranks #8 among the most visited websites in the country in this index, within the travel category.
Who owns Oman Air?
The site is operated by Government of Oman, founded by Oman Aviation Services. The company was established in 1993 and is headquartered in Muscat, Oman. It employs around 6,000+.
Traffic and audience
Traffic estimates place Oman Air at roughly 5.2 million visits per month, about 0.2 million per day. Around 71% mobile of sessions come from mobile devices, and visitors view about 7.8 pages per visit with an average session of 7 min.
How Oman Air makes money
Revenue comes primarily from passenger flight fares, alongside sindbad loyalty miles.
Competitors in Oman
Its closest rivals include salamair.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1993
Oman Air is founded in Muscat, Oman.
- Growth phase
Expands its travel offering and moves to a mobile-first product.
- Today
Ranks #8 among the most visited websites in Oman.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Broad inventory of routes, hotels or tickets
- Transparent price comparison across dates
- Local payment and installment support
- Mobile check-in and booking management
Cons
- Prices fluctuate quickly during peak seasons
- Change and cancellation rules are restrictive
- Add-on fees appear late in the funnel
- Support pressure during disruptions
Key statistics
Frequently asked questions
Who owns Oman Air?
Oman Air is operated by Government of Oman. State-owned enterprise structure, based on public filings and press reporting.
Where is Oman Air headquartered?
Oman Air is headquartered in Muscat, Oman.
When was Oman Air founded?
Oman Air was founded in 1993 by Oman Aviation Services.
How many employees does Oman Air have?
Oman Air employs approximately 6,000+ people.
What is Oman Air's revenue?
Oman Air's revenue: ≈ $1.2 billion annual revenue (est.).
Who are Oman Air's competitors?
Main competitors in Oman include salamair.com.
How does Oman Air make money?
Mainly passenger flight fares, sindbad loyalty miles.
Is Oman Air publicly traded?
Oman Air's ownership: State-owned enterprise.
How many visitors does Oman Air get?
Third-party estimates place Oman Air at roughly 5.2 million visits per month, mostly from Oman, with 71% mobile traffic.
Is Oman Air safe?
Oman Air is an established travel site founded in 1993 and ranked #8 in Oman; use the official domain omanair.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsomanair.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageOman and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos