Rozetka
Ukraine's largest online retailer and marketplace.
Rozetka at a glance
Rozetka is an e-commerce website and one of the most visited sites in Ukraine, currently ranked #2 in the country. It was founded in 2005 by Vladyslav Chechotkin and is headquartered in Kyiv, Ukraine. Today Rozetka is owned by Rozetka LLC. Our estimates put its audience at ≈ 55 million visits per month. The business earns money mainly through retail sales, marketplace commissions, seller advertising. Its closest rivals include prom.ua, allo.ua, epicentrk.ua.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 51.7 million / month | +2% |
| Q2 | ≈ 53.4 million / month | +3% |
| Q3 | ≈ 55 million / month | +3% |
| Q4 | ≈ 58.3 million / month | +6% |
Traffic sources
- Direct48%
App-first shopping habit
- Organic search31%
- Paid search11%
- Social6%
- Referral & email4%
Audience & demographics
- Women54%
- Men46%
- Age 25-3430%
- Age 18-2423%
- Age 35-4422%
The audience is concentrated in Ukraine, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Ukraine86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 16.5 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Ukraine
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| rozetka | 1 | Very high | Dominant |
| online shopping | Top 10 | High | — |
| discount codes | Top 10 | High | — |
| free delivery | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Ukraine web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 76% mobile
- Position in country
- Among the leading e-commerce apps in Ukraine
Company information
- Website
- rozetka.com.ua
- Sector
- E-commerce
- Owner
- Rozetka LLC
- Owner type
- Private company
- Founders
- Vladyslav Chechotkin
- Founded
- 2005
- Headquarters
- Kyiv, Ukraine
- Employees
- 5,000+
- Ownership
- Rozetka LLC controls the platform. Ownership details are based on public filings and press reporting.
- Languages
- Ukrainian, Russian
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Rozetka operates an online retail and marketplace platform focused on Ukraine. Ukraine's largest online retailer and marketplace. Revenue comes mainly from retail sales, supported by the other lines listed below.
- Retail sales
- Marketplace commissions
- Seller advertising
- Delivery and pickup services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- Ukraine
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Ukraine)
- #2 in this index
- Sector rank
- Leading e-commerce site in Ukraine
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| prom.ua | ≈ 33 million / month | #3 class competitor | — |
| allo.ua | ≈ 24.7 million / month | #4 class competitor | — |
| epicentrk.ua | ≈ 16.5 million / month | #5 class competitor | — |
What is Rozetka?
Rozetka (rozetka.com.ua) is an online retail and marketplace platform serving users in Ukraine. Ukraine's largest online retailer and marketplace. It ranks #2 among the most visited websites in the country in this index, within the e-commerce category.
Who owns Rozetka?
The site is operated by Rozetka LLC, founded by Vladyslav Chechotkin. The company was established in 2005 and is headquartered in Kyiv, Ukraine. It employs around 5,000+.
Traffic and audience
Traffic estimates place Rozetka at roughly 55 million visits per month, about 1.8 million per day. Around 76% mobile of sessions come from mobile devices, and visitors view about 7.4 pages per visit with an average session of 6 min.
How Rozetka makes money
Revenue comes primarily from retail sales, alongside marketplace commissions, seller advertising, delivery and pickup services.
Competitors in Ukraine
Its closest rivals include prom.ua, allo.ua, epicentrk.ua.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2005
Rozetka is founded in Kyiv, Ukraine.
- Growth phase
Expands its e-commerce offering and moves to a mobile-first product.
- Today
Ranks #2 among the most visited websites in Ukraine.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Wide product assortment with competitive local pricing
- Established delivery and returns network
- Local payment methods and installment options
- Mature seller tools and campaign calendar
Cons
- Product quality varies between third-party sellers
- Returns and disputes can take time on marketplace orders
- Commissions and ad costs pressure smaller sellers
- International shipping coverage is limited
Key statistics
Frequently asked questions
Who owns Rozetka?
Rozetka is operated by Rozetka LLC. Private company structure, based on public filings and press reporting.
Where is Rozetka headquartered?
Rozetka is headquartered in Kyiv, Ukraine.
When was Rozetka founded?
Rozetka was founded in 2005 by Vladyslav Chechotkin.
How many employees does Rozetka have?
Rozetka employs approximately 5,000+ people.
What is Rozetka's revenue?
Rozetka does not publish standalone revenue; income comes from retail sales, marketplace commissions, seller advertising, delivery and pickup services.
Who are Rozetka's competitors?
Main competitors in Ukraine include prom.ua, allo.ua, epicentrk.ua.
How does Rozetka make money?
Mainly retail sales, marketplace commissions, seller advertising, delivery and pickup services.
Is Rozetka publicly traded?
No — Rozetka is not listed as an independent public company; it is operated by Rozetka LLC.
How many visitors does Rozetka get?
Third-party estimates place Rozetka at roughly 55 million visits per month, mostly from Ukraine, with 76% mobile traffic.
Is Rozetka safe?
Rozetka is an established e-commerce site founded in 2005 and ranked #2 in Ukraine; use the official domain rozetka.com.ua and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsrozetka.com.ua
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageUkraine and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos