Falabella Perú
Department store retail and marketplace for Peruvian shoppers.
Falabella Perú at a glance
Falabella Perú is an e-commerce website and one of the most visited sites in Peru, currently ranked #5 in the country. It was founded in 1995 (Peru) and is headquartered in Lima, Peru. Today Falabella Perú is owned by S.A.C.I. Falabella. Our estimates put its audience at ≈ 14 million visits per month. The business earns money mainly through retail sales, marketplace commissions, consumer credit. Its closest rivals include mercadolibre.com.pe, ripley.com.pe, oechsle.pe.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 13.2 million / month | +2% |
| Q2 | ≈ 13.6 million / month | +3% |
| Q3 | ≈ 14 million / month | +3% |
| Q4 | ≈ 14.8 million / month | +6% |
Traffic sources
- Direct48%
App-first shopping habit
- Organic search31%
- Paid search11%
- Social6%
- Referral & email4%
Audience & demographics
- Women54%
- Men46%
- Age 25-3430%
- Age 18-2423%
- Age 35-4422%
The audience is concentrated in Peru, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Peru86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 4.2 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Peru
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| falabella perú | 1 | Very high | Dominant |
| online shopping | Top 10 | High | — |
| discount codes | Top 10 | High | — |
| free delivery | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Peru web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 76% mobile
- Position in country
- Among the leading e-commerce apps in Peru
Company information
- Website
- falabella.com.pe
- Sector
- E-commerce
- Owner
- S.A.C.I. Falabella
- Owner type
- Subsidiary of a public company
- Founded
- 1995 (Peru)
- Headquarters
- Lima, Peru
- Ownership
- S.A.C.I. Falabella controls the platform. Ownership details are based on public filings and press reporting.
- Languages
- Spanish
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Subsidiary of a public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Falabella Perú operates an online retail and marketplace platform focused on Peru. Department store retail and marketplace for Peruvian shoppers. Revenue comes mainly from retail sales, supported by the other lines listed below.
- Retail sales
- Marketplace commissions
- Consumer credit
- Advertising
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- Peru
- Expansion
- Regional and diaspora audiences beyond the home market
Customer statistics
Website rankings
- Country rank (Peru)
- #5 in this index
- Sector rank
- Leading e-commerce site in Peru
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| mercadolibre.com.pe | ≈ 8.4 million / month | #6 class competitor | — |
| ripley.com.pe | ≈ 6.3 million / month | #7 class competitor | — |
| oechsle.pe | ≈ 4.2 million / month | #8 class competitor | — |
What is Falabella Perú?
Falabella Perú (falabella.com.pe) is an online retail and marketplace platform serving users in Peru. Department store retail and marketplace for Peruvian shoppers. It ranks #5 among the most visited websites in the country in this index, within the e-commerce category.
Who owns Falabella Perú?
The site is operated by S.A.C.I. Falabella. The company was established in 1995 (Peru) and is headquartered in Lima, Peru.
Traffic and audience
Traffic estimates place Falabella Perú at roughly 14 million visits per month, about 0.5 million per day. Around 76% mobile of sessions come from mobile devices, and visitors view about 7.4 pages per visit with an average session of 6 min.
How Falabella Perú makes money
Revenue comes primarily from retail sales, alongside marketplace commissions, consumer credit, advertising.
Competitors in Peru
Its closest rivals include mercadolibre.com.pe, ripley.com.pe, oechsle.pe.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1995 (Peru)
Falabella Perú is founded in Lima, Peru.
- Growth phase
Expands its e-commerce offering and moves to a mobile-first product.
- Today
Ranks #5 among the most visited websites in Peru.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Wide product assortment with competitive local pricing
- Established delivery and returns network
- Local payment methods and installment options
- Mature seller tools and campaign calendar
Cons
- Product quality varies between third-party sellers
- Returns and disputes can take time on marketplace orders
- Commissions and ad costs pressure smaller sellers
- International shipping coverage is limited
Key statistics
Frequently asked questions
Who owns Falabella Perú?
Falabella Perú is operated by S.A.C.I. Falabella. Subsidiary of a public company structure, based on public filings and press reporting.
Where is Falabella Perú headquartered?
Falabella Perú is headquartered in Lima, Peru.
When was Falabella Perú founded?
Falabella Perú was founded in 1995 (Peru).
What is Falabella Perú's revenue?
Falabella Perú does not publish standalone revenue; income comes from retail sales, marketplace commissions, consumer credit, advertising.
Who are Falabella Perú's competitors?
Main competitors in Peru include mercadolibre.com.pe, ripley.com.pe, oechsle.pe.
How does Falabella Perú make money?
Mainly retail sales, marketplace commissions, consumer credit, advertising.
Is Falabella Perú publicly traded?
Falabella Perú's ownership: Subsidiary of a public company.
How many visitors does Falabella Perú get?
Third-party estimates place Falabella Perú at roughly 14 million visits per month, mostly from Peru, with 76% mobile traffic.
Is Falabella Perú safe?
Falabella Perú is an established e-commerce site founded in 1995 (Peru) and ranked #5 in Peru; use the official domain falabella.com.pe and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsfalabella.com.pe
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coveragePeru and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos