eMAG Hungary
eMAG's Hungarian marketplace and retail store.
eMAG Hungary at a glance
eMAG Hungary is an e-commerce website and one of the most visited sites in Hungary, currently ranked #7 in the country. It was founded in 2013 (Hungary) and is headquartered in Budapest, Hungary. Today eMAG Hungary is owned by Naspers / Prosus. Our estimates put its audience at ≈ 13 million visits per month. The business earns money mainly through retail sales, marketplace commissions, genius subscriptions. Its closest rivals include alza.hu, arukereso.hu, temu.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 12.2 million / month | +2% |
| Q2 | ≈ 12.6 million / month | +3% |
| Q3 | ≈ 13 million / month | +3% |
| Q4 | ≈ 13.8 million / month | +6% |
Traffic sources
- Direct48%
App-first shopping habit
- Organic search31%
- Paid search11%
- Social6%
- Referral & email4%
Audience & demographics
- Women54%
- Men46%
- Age 25-3430%
- Age 18-2423%
- Age 35-4422%
The audience is concentrated in Hungary, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Hungary86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 3.9 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Hungary
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| emag hungary | 1 | Very high | Dominant |
| online shopping | Top 10 | High | — |
| discount codes | Top 10 | High | — |
| free delivery | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Hungary web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 76% mobile
- Position in country
- Among the leading e-commerce apps in Hungary
Company information
- Website
- emag.hu
- Sector
- E-commerce
- Owner
- Naspers / Prosus
- Owner type
- Subsidiary of a public company
- Founded
- 2013 (Hungary)
- Headquarters
- Budapest, Hungary
- Ownership
- Naspers / Prosus controls the platform. Ownership details are based on public filings and press reporting.
- Languages
- Hungarian
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Subsidiary of a public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
eMAG Hungary operates an online retail and marketplace platform focused on Hungary. eMAG's Hungarian marketplace and retail store. Revenue comes mainly from retail sales, supported by the other lines listed below.
- Retail sales
- Marketplace commissions
- Genius subscriptions
- Advertising
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- Hungary
- Expansion
- Regional and diaspora audiences beyond the home market
Customer statistics
Website rankings
- Country rank (Hungary)
- #7 in this index
- Sector rank
- Leading e-commerce site in Hungary
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| alza.hu | ≈ 7.8 million / month | #8 class competitor | — |
| arukereso.hu | ≈ 5.8 million / month | #9 class competitor | — |
| temu.com | ≈ 3.9 million / month | #10 class competitor | — |
What is eMAG Hungary?
eMAG Hungary (emag.hu) is an online retail and marketplace platform serving users in Hungary. eMAG's Hungarian marketplace and retail store. It ranks #7 among the most visited websites in the country in this index, within the e-commerce category.
Who owns eMAG Hungary?
The site is operated by Naspers / Prosus. The company was established in 2013 (Hungary) and is headquartered in Budapest, Hungary.
Traffic and audience
Traffic estimates place eMAG Hungary at roughly 13 million visits per month, about 0.4 million per day. Around 76% mobile of sessions come from mobile devices, and visitors view about 7.4 pages per visit with an average session of 6 min.
How eMAG Hungary makes money
Revenue comes primarily from retail sales, alongside marketplace commissions, genius subscriptions, advertising.
Competitors in Hungary
Its closest rivals include alza.hu, arukereso.hu, temu.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2013 (Hungary)
eMAG Hungary is founded in Budapest, Hungary.
- Growth phase
Expands its e-commerce offering and moves to a mobile-first product.
- Today
Ranks #7 among the most visited websites in Hungary.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Wide product assortment with competitive local pricing
- Established delivery and returns network
- Local payment methods and installment options
- Mature seller tools and campaign calendar
Cons
- Product quality varies between third-party sellers
- Returns and disputes can take time on marketplace orders
- Commissions and ad costs pressure smaller sellers
- International shipping coverage is limited
Key statistics
Frequently asked questions
Who owns eMAG Hungary?
eMAG Hungary is operated by Naspers / Prosus. Subsidiary of a public company structure, based on public filings and press reporting.
Where is eMAG Hungary headquartered?
eMAG Hungary is headquartered in Budapest, Hungary.
When was eMAG Hungary founded?
eMAG Hungary was founded in 2013 (Hungary).
What is eMAG Hungary's revenue?
eMAG Hungary does not publish standalone revenue; income comes from retail sales, marketplace commissions, genius subscriptions, advertising.
Who are eMAG Hungary's competitors?
Main competitors in Hungary include alza.hu, arukereso.hu, temu.com.
How does eMAG Hungary make money?
Mainly retail sales, marketplace commissions, genius subscriptions, advertising.
Is eMAG Hungary publicly traded?
eMAG Hungary's ownership: Subsidiary of a public company.
How many visitors does eMAG Hungary get?
Third-party estimates place eMAG Hungary at roughly 13 million visits per month, mostly from Hungary, with 76% mobile traffic.
Is eMAG Hungary safe?
eMAG Hungary is an established e-commerce site founded in 2013 (Hungary) and ranked #7 in Hungary; use the official domain emag.hu and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsemag.hu
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageHungary and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos