HVG
Hungary's leading business and economy weekly online.
HVG at a glance
HVG is a finance & banking website and one of the most visited sites in Hungary, currently ranked #8 in the country. It was founded in 1979 and is headquartered in Budapest, Hungary. Today HVG is owned by HVG Kiadó Zrt.. Our estimates put its audience at ≈ 12 million visits per month. The business earns money mainly through advertising, digital subscriptions, print sales. Its closest rivals include portfolio.hu, telex.hu.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 11.3 million / month | +2% |
| Q2 | ≈ 11.6 million / month | +3% |
| Q3 | ≈ 12 million / month | +3% |
| Q4 | ≈ 12.7 million / month | +6% |
Traffic sources
- Direct72%
- Organic search18%
- Referral5%
- Paid3%
- Social2%
Audience & demographics
- Men53%
- Women47%
- Age 25-3429%
- Age 35-4426%
- Age 45-5422%
The audience is concentrated in Hungary, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Hungary86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 3.6 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Hungary
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| hvg | 1 | Very high | Dominant |
| online banking login | Top 10 | High | — |
| money transfer | Top 10 | High | — |
| loan rates | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Hungary web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 82% mobile
- Position in country
- Among the leading finance & banking apps in Hungary
Company information
- Website
- hvg.hu
- Sector
- Finance & Banking
- Owner
- HVG Kiadó Zrt.
- Owner type
- Private media company
- Founded
- 1979
- Headquarters
- Budapest, Hungary
- Ownership
- HVG Kiadó Zrt. controls the platform. Ownership details are based on public filings and press reporting.
- Languages
- Hungarian
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Private media company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
HVG operates a bank and digital financial platform focused on Hungary. Hungary's leading business and economy weekly online. Revenue comes mainly from advertising, supported by the other lines listed below.
- Advertising
- Digital subscriptions
- Print sales
International presence
- Primary market
- Hungary
- Expansion
- Regional and diaspora audiences beyond the home market
Customer statistics
Website rankings
- Country rank (Hungary)
- #8 in this index
- Sector rank
- Leading finance & banking site in Hungary
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| portfolio.hu | ≈ 7.2 million / month | #9 class competitor | — |
| telex.hu | ≈ 5.4 million / month | #10 class competitor | — |
What is HVG?
HVG (hvg.hu) is a bank and digital financial platform serving users in Hungary. Hungary's leading business and economy weekly online. It ranks #8 among the most visited websites in the country in this index, within the finance & banking category.
Who owns HVG?
The site is operated by HVG Kiadó Zrt.. The company was established in 1979 and is headquartered in Budapest, Hungary.
Traffic and audience
Traffic estimates place HVG at roughly 12 million visits per month, about 0.4 million per day. Around 82% mobile of sessions come from mobile devices, and visitors view about 6.3 pages per visit with an average session of 6 min.
How HVG makes money
Revenue comes primarily from advertising, alongside digital subscriptions, print sales.
Competitors in Hungary
Its closest rivals include portfolio.hu, telex.hu.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1979
HVG is founded in Budapest, Hungary.
- Growth phase
Expands its finance & banking offering and moves to a mobile-first product.
- Today
Ranks #8 among the most visited websites in Hungary.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Full account management without branch visits
- Instant local transfers and bill payments
- Strong authentication and fraud monitoring
- Wide ATM and branch network behind the app
Cons
- Occasional downtime during peak load
- Fee structure is hard to compare
- Customer support wait times
- Older interface areas outside the mobile app
Key statistics
Frequently asked questions
Who owns HVG?
HVG is operated by HVG Kiadó Zrt.. Private media company structure, based on public filings and press reporting.
Where is HVG headquartered?
HVG is headquartered in Budapest, Hungary.
When was HVG founded?
HVG was founded in 1979.
What is HVG's revenue?
HVG does not publish standalone revenue; income comes from advertising, digital subscriptions, print sales.
Who are HVG's competitors?
Main competitors in Hungary include portfolio.hu, telex.hu.
How does HVG make money?
Mainly advertising, digital subscriptions, print sales.
Is HVG publicly traded?
No — HVG is not listed as an independent public company; it is operated by HVG Kiadó Zrt..
How many visitors does HVG get?
Third-party estimates place HVG at roughly 12 million visits per month, mostly from Hungary, with 82% mobile traffic.
Is HVG safe?
HVG is an established finance & banking site founded in 1979 and ranked #8 in Hungary; use the official domain hvg.hu and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementshvg.hu
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageHungary and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos