Proto Thema
Leading Greek newspaper and news portal.
Proto Thema at a glance
Proto Thema is a news & media website and one of the most visited sites in Greece, currently ranked #2 in the country. It was founded in 2005 and is headquartered in Athens, Greece. Today Proto Thema is owned by Proto Thema Publishing. Our estimates put its audience at ≈ 28 million visits per month. The business earns money mainly through advertising, print and digital sales. Its closest rivals include newsit.gr, in.gr.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 26.3 million / month | +2% |
| Q2 | ≈ 27.2 million / month | +3% |
| Q3 | ≈ 28 million / month | +3% |
| Q4 | ≈ 29.7 million / month | +6% |
Traffic sources
- Direct37%
- Organic search34%
- Social18%
- News aggregators8%
- Email3%
Audience & demographics
- Men55%
- Women45%
- Age 35-4426%
- Age 45-5423%
- Age 25-3422%
The audience is concentrated in Greece, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Greece86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 8.4 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Greece
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| proto thema | 1 | Very high | Dominant |
| breaking news | Top 10 | High | — |
| today's headlines | Top 10 | High | — |
| live coverage | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Greece web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 79% mobile
- Position in country
- Among the leading news & media apps in Greece
Company information
- Website
- protothema.gr
- Sector
- News & Media
- Owner
- Proto Thema Publishing
- Owner type
- Private media company
- Founded
- 2005
- Headquarters
- Athens, Greece
- Ownership
- Proto Thema Publishing controls the platform. Ownership details are based on public filings and press reporting.
- Languages
- Greek
- Top traffic sources
- direct, organic search, social
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Private media company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Proto Thema operates a news and media publisher focused on Greece. Leading Greek newspaper and news portal. Revenue comes mainly from advertising, supported by the other lines listed below.
- Advertising
- Print and digital sales
International presence
- Primary market
- Greece
- Expansion
- Regional and diaspora audiences beyond the home market
Customer statistics
Website rankings
- Country rank (Greece)
- #2 in this index
- Sector rank
- Leading news & media site in Greece
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| newsit.gr | ≈ 16.8 million / month | #3 class competitor | — |
| in.gr | ≈ 12.6 million / month | #4 class competitor | — |
What is Proto Thema?
Proto Thema (protothema.gr) is a news and media publisher serving users in Greece. Leading Greek newspaper and news portal. It ranks #2 among the most visited websites in the country in this index, within the news & media category.
Who owns Proto Thema?
The site is operated by Proto Thema Publishing. The company was established in 2005 and is headquartered in Athens, Greece.
Traffic and audience
Traffic estimates place Proto Thema at roughly 28 million visits per month, about 0.9 million per day. Around 79% mobile of sessions come from mobile devices, and visitors view about 3.1 pages per visit with an average session of 3 min.
How Proto Thema makes money
Revenue comes primarily from advertising, alongside print and digital sales.
Competitors in Greece
Its closest rivals include newsit.gr, in.gr.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2005
Proto Thema is founded in Athens, Greece.
- Growth phase
Expands its news & media offering and moves to a mobile-first product.
- Today
Ranks #2 among the most visited websites in Greece.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Broad daily news coverage with national reach
- Fast breaking-news publishing
- Free access to most articles
- Strong presence in search and social
Cons
- Heavy advertising load on article pages
- Editorial line criticised by parts of the audience
- Clickbait headlines on high-traffic sections
- Paywall limits on premium content
Key statistics
Frequently asked questions
Who owns Proto Thema?
Proto Thema is operated by Proto Thema Publishing. Private media company structure, based on public filings and press reporting.
Where is Proto Thema headquartered?
Proto Thema is headquartered in Athens, Greece.
When was Proto Thema founded?
Proto Thema was founded in 2005.
What is Proto Thema's revenue?
Proto Thema does not publish standalone revenue; income comes from advertising, print and digital sales.
Who are Proto Thema's competitors?
Main competitors in Greece include newsit.gr, in.gr.
How does Proto Thema make money?
Mainly advertising, print and digital sales.
Is Proto Thema publicly traded?
No — Proto Thema is not listed as an independent public company; it is operated by Proto Thema Publishing.
How many visitors does Proto Thema get?
Third-party estimates place Proto Thema at roughly 28 million visits per month, mostly from Greece, with 79% mobile traffic.
Is Proto Thema safe?
Proto Thema is an established news & media site founded in 2005 and ranked #2 in Greece; use the official domain protothema.gr and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsprotothema.gr
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageGreece and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos