Getir
The company that made ten-minute grocery delivery a global category.
Getir at a glance
Getir is a food & delivery website and one of the most visited sites in Türkiye, currently ranked #9 in the country. It was founded in 2015 by Nazım Salur, Serkan Borançılı, Tuncay Tütek and is headquartered in Istanbul, Türkiye. Today Getir is owned by Getir Perakende Lojistik A.Ş.. Our estimates put its audience at ≈ 20 million visits per month. The business earns money mainly through retail margin on groceries sold from its own dark stores, delivery and small-basket fees, supplier-funded promotions and retail media. Its closest rivals include yemeksepeti.com, migros.com.tr, trendyol.com (Trendyol Go), a101 / Şok online.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 22 million / month | — |
| Q2 | ≈ 21 million / month | -5% |
| Q3 | ≈ 20 million / month | -5% |
| Q4 | ≈ 20 million / month | — |
Traffic sources
- Direct66%
- Organic search22%
- Paid6%
- Social & referral6%
Audience & demographics
- Men49%
- Women51%
- Age 18-2424%
- Age 25-3437%
- Age 35-4422%
Concentrated in dense metropolitan neighbourhoods where dark-store coverage makes ten-minute delivery possible.
Geographic reach
- Türkiye92%
- Other8%
Residual traffic from markets it has exited
SEO profile
- Organic keywords
- Tens of thousands of product and brand terms
- Strength
- Brand and 'hızlı market' queries rather than long-tail retail
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| getir | 1 | Very high | — |
| getir market | 1 | High | — |
| getiryemek | 1 | Medium | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link sources
- Global startup and business media coverage
Technology stack
Website technologies
Advertising & analytics technologies
Mobile app statistics
- Order share via app
- Nearly all orders
- Brands in app
- Getir, GetirYemek, GetirBüyük, GetirSu
Company information
- Website
- getir.com
- Sector
- Food & Delivery
- Owner
- Getir Perakende Lojistik A.Ş.
- Owner type
- Private company (venture-backed)
- Founders
- Nazım Salur, Serkan Borançılı, Tuncay Tütek
- Founded
- 2015
- Headquarters
- Istanbul, Türkiye
- Employees
- Tens of thousands including couriers and warehouse staff
- Ownership
- Founders alongside investors including Mubadala, Abu Dhabi Growth Fund, Sequoia Capital, Tiger Global and Alpha Wave
- Valuation
- Peaked at around USD 11.8 billion in 2022, with later rounds at sharply lower valuations
- Revenue
- Retail revenue in the tens of billions of TRY annually
- Languages
- Turkish, English
- Top traffic sources
- App, direct, organic search
Ownership, investors & funding history
| Date | Round | Amount | Investors |
|---|---|---|---|
| 2020 | Series A/B | ≈ USD 38 million | Local and regional funds |
| 2021 | Series D | ≈ USD 555 million | Sequoia Capital, Tiger Global |
| 2022 | Series E | ≈ USD 768 million | Mubadala, Abu Dhabi Growth Fund, Alpha Wave |
| 2024 | Down round | Undisclosed | Existing investors led by Mubadala |
Financials
- Peak valuation
- ≈ USD 11.8 billion (2022)
- Recent rounds
- Raised at materially lower valuations
- Focus
- Path to profitability after international exits
Business model & revenue
Getir is a vertically integrated retailer, not a marketplace: it buys inventory, stores it in a dense network of urban dark stores and delivers with its own couriers, competing on speed rather than assortment.
- Retail margin on groceries sold from its own dark stores
- Delivery and small-basket fees
- Supplier-funded promotions and retail media
- GetirYemek restaurant delivery commission
- GetirBüyük bulk grocery orders
Products & services
Ten-minute grocery and convenience delivery from dark stores.
Restaurant food delivery service.
Larger weekly grocery baskets.
Bottled water delivery.
Local shop and greengrocer delivery.
International presence
- Core market
- Türkiye
- Former markets
- UK, Germany, Netherlands, United States (exited)
- Strategy
- Retrenchment to profitable core operations
Employee statistics
Customer statistics
Website rankings
- Country rank (Türkiye)
- Top 40 most visited site
- Sector rank
- #1 quick commerce grocery service in Türkiye
- Category creation
- Widely credited with defining ten-minute delivery
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| getir.com | ≈ 20M / month | #1 quick commerce | Own inventory and couriers |
| yemeksepeti.com | ≈ 28M / month | #1 restaurant delivery | Marketplace model |
| migros.com.tr | ≈ 25M / month | #1 supermarket online | Full weekly shop |
What is Getir?
Getir is the Turkish company that created the ten-minute grocery delivery category. It buys its own inventory, stores it in a dense network of small urban warehouses known as dark stores, and delivers with its own couriers — competing on speed rather than assortment.
Who owns Getir?
Getir Perakende Lojistik A.Ş. remains private. Founders Nazım Salur, Serkan Borançılı and Tuncay Tütek hold significant stakes alongside investors including Mubadala, the Abu Dhabi Growth Fund, Sequoia Capital, Tiger Global and Alpha Wave Global.
Traffic, funding and the valuation reset
Web traffic runs around 20 million visits per month, though nearly all ordering happens in the app. Getir reached a reported valuation near USD 11.8 billion in 2022, then retreated from the UK, Germany, the Netherlands and the United States and raised later capital at much lower valuations.
How Getir makes money
Revenue comes from retail margin on the groceries it sells, delivery and small-basket fees, supplier-funded promotions and retail media, and commission through GetirYemek restaurant delivery.
Competitors in Türkiye
Yemeksepeti and Trendyol Go compete for delivery occasions, while Migros Sanal Market and discount chains compete for the weekly grocery basket.
Company history & milestones
- 2015
Founded in Istanbul with a ten-minute delivery promise.
- 2021
Raises large rounds from Sequoia and Tiger Global and expands to Europe.
- 2022
Valued at around USD 11.8 billion; enters the United States.
- 2024
Exits international markets and refocuses on Türkiye.
Latest news
- Exit from international marketsBusiness media · Recent
Closed UK, German, Dutch and US operations.
- Valuation reset in later fundingInvestor coverage · Recent
- Focus on Turkish profitabilityCompany communications · Recent
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.5 / 5 | — | — |
| App Store (TR) | ≈ 4.7 / 5 | — | — |
| Consumer complaint platforms | Mixed | — | Pricing versus supermarkets, courier working conditions |
Pros & cons
Pros
- Fastest delivery experience in Turkish retail
- Own inventory means reliable stock and quality control
- Excellent app ratings and habitual usage
- Category leader with strong brand recognition
Cons
- Prices are higher than supermarket shelves
- Assortment limited by dark-store size
- International expansion was reversed at significant cost
- Valuation fell sharply from its 2022 peak
Key statistics
Frequently asked questions
Who owns Getir?
Getir Perakende Lojistik A.Ş. is privately held by its founders — Nazım Salur, Serkan Borançılı and Tuncay Tütek — together with investors including Mubadala, the Abu Dhabi Growth Fund, Sequoia Capital, Tiger Global and Alpha Wave Global.
How does Getir make money?
It earns retail margin on groceries it buys and sells from its own dark stores, plus delivery and small-basket fees, supplier-funded promotions, and commission through GetirYemek restaurant delivery.
Is Getir still operating outside Türkiye?
No. Getir exited the United Kingdom, Germany, the Netherlands and the United States to concentrate on its profitable Turkish operations.
How is Getir different from Yemeksepeti?
Getir owns its inventory and couriers and competes on ten-minute grocery delivery, while Yemeksepeti is primarily a restaurant marketplace that takes commission on orders.
Popular searches
Data sources & confidence
- Funding announcements and investor coverageGetir, international business media
- Third-party traffic estimation providersSimilarweb-class estimates
- App store listingsApple App Store, Google Play
- Data confidence
- High for funding and market-exit facts, medium for traffic and revenue estimates.
- Last updated
- January 2026
Valuation figures reflect reported funding rounds, not audited company accounts.
Social media profiles & statistics