n11.com
A pure marketplace built for third-party sellers in Türkiye.
n11.com at a glance
n11.com is an e-commerce website and one of the most visited sites in Türkiye, currently ranked #7 in the country. It was founded in 2013 by Joint venture between Doğuş Group and SK Group (South Korea) and is headquartered in Istanbul, Türkiye. Today n11.com is owned by Doğuş Planet Elektronik Ticaret ve Bilişim Hizmetleri A.Ş.. Our estimates put its audience at ≈ 30 million visits per month. The business earns money mainly through commission on marketplace sales, seller advertising and sponsored listings, store subscription packages. Its closest rivals include trendyol.com, hepsiburada.com, amazon.com.tr, ciceksepeti.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 29 million / month | — |
| Q2 | ≈ 30 million / month | +3% |
| Q3 | ≈ 30 million / month | — |
| Q4 (peak season) | ≈ 34 million / month | +13% |
Traffic sources
- Organic search40%
- Direct38%
- Paid search12%
- Social6%
- Referral & email4%
Audience & demographics
- Men54%
- Women46%
- Age 25-3429%
- Age 35-4425%
A price-sensitive, deal-seeking audience that frequently arrives from comparison shopping searches.
Geographic reach
- Türkiye95%
- Germany2%
- Other3%
SEO profile
- Organic keywords
- Hundreds of thousands of product terms
- Estimated organic traffic
- ≈ 12 million visits / month
- Strength
- Long-tail product and model-number queries
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| n11 | 1 | High | — |
| n11 indirim | 1 | Medium | — |
| telefon fiyatları | 5-15 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link sources
- Coupon sites, price comparison engines, tech blogs
Top referral sources
- Search engines72%
- Coupon and comparison sites18%
- Social platforms10%
Technology stack
Website technologies
Advertising & analytics technologies
Mobile app statistics
Company information
- Website
- n11.com
- Sector
- E-commerce
- Owner
- Doğuş Planet Elektronik Ticaret ve Bilişim Hizmetleri A.Ş.
- Owner type
- Subsidiary of a Turkish conglomerate
- Founders
- Joint venture between Doğuş Group and SK Group (South Korea)
- Founded
- 2013
- Headquarters
- Istanbul, Türkiye
- Employees
- 500+
- Ownership
- Doğuş Group, after acquiring SK Group's stake in the original joint venture
- Revenue
- Gross merchandise value in the tens of billions of TRY annually
- Languages
- Turkish
- Top traffic sources
- Organic search, direct, paid search
Ownership, investors & funding history
Financials
- Ownership change
- Doğuş Group bought out SK Group's stake
- Strategy
- Asset-light marketplace with lower fixed costs
Business model & revenue
n11.com runs an asset-light, marketplace-only model: it holds no inventory of its own and earns category-based commission on seller transactions, plus advertising and service revenue from the same sellers.
- Commission on marketplace sales
- Seller advertising and sponsored listings
- Store subscription packages
- Payment and installment services
- Logistics service fees
Products & services
Third-party listings across electronics, fashion, home and hobby.
Seller storefronts with subscription packages.
Sponsored placement tools for sellers.
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
Seller ecosystem
- Active sellers
- Tens of thousands
- Model
- Marketplace only, no first-party inventory
- Commission
- Category-based, competitive with larger rivals
International seller opportunities
- Lower competition than the market leader in niche categories
- Integrator support for bulk listing management
- Coupon and campaign mechanics that drive quick volume
Employee statistics
Customer statistics
API & developer information
- Seller API
- SOAP and REST endpoints for products, orders and stock
- Integrators
- Supported by most Turkish e-commerce integration providers
Website rankings
- Country rank (Türkiye)
- Top 20 most visited site
- Sector rank
- Fourth-largest e-commerce platform
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| trendyol.com | ≈ 250M / month | #1 | — |
| hepsiburada.com | ≈ 90M / month | #2 | — |
| amazon.com.tr | ≈ 45M / month | #3 | — |
| n11.com | ≈ 30M / month | #4 | Marketplace-only, lowest fixed cost base |
What is n11.com?
n11.com is a Turkish online marketplace launched in 2013. Unlike hybrid retailers, it holds no inventory of its own: every listing belongs to a third-party seller, and the platform earns commission and service fees on those transactions.
Who owns n11.com?
The operating company is Doğuş Planet Elektronik Ticaret ve Bilişim Hizmetleri A.Ş. The site began as a joint venture between Türkiye's Doğuş Group and South Korea's SK Group, and Doğuş subsequently took full ownership.
Traffic and audience
Estimates put n11.com around 30 million visits per month, which makes it the fourth-largest e-commerce destination in Türkiye. Its audience is notably price-sensitive and responsive to coupon campaigns.
How n11.com makes money
Category-based commission on marketplace orders is the core line, extended by sponsored listings, store subscription packages, and payment and logistics service fees.
Competitors in Türkiye
Trendyol, Hepsiburada and Amazon Türkiye are all larger; Çiçeksepeti and category specialists compete in narrower segments.
Company history & milestones
- 2013
Launched as a Doğuş–SK Group joint venture marketplace.
- 2015
Becomes one of Türkiye's top three e-commerce sites.
- 2020s
Doğuş takes full ownership; focus shifts to seller services.
Latest news
- Doğuş takes full ownershipPress coverage · Recent
SK Group exited the joint venture.
- Focus on seller servicesCompany communications · Recent
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | — |
| App Store (TR) | ≈ 4.5 / 5 | — | — |
| Consumer complaint platforms | Mixed | — | Delivery and seller disputes |
Pros & cons
Pros
- Low-friction entry for new sellers
- Frequent coupon campaigns attract price-sensitive buyers
- Established API and integrator ecosystem
- Asset-light model keeps costs down
Cons
- Far smaller audience than Trendyol or Hepsiburada
- No in-house logistics network
- Brand momentum has weakened over time
- Türkiye-only footprint
Key statistics
Frequently asked questions
Who owns n11.com?
n11.com is operated by Doğuş Planet Elektronik Ticaret ve Bilişim Hizmetleri A.Ş. It began as a joint venture between Türkiye's Doğuş Group and South Korea's SK Group, and Doğuş later took full ownership.
How does n11.com make money?
Through category-based commission on marketplace sales, seller advertising and sponsored listings, store subscription packages, and payment and logistics service fees.
Does n11.com sell its own products?
No. It is a pure marketplace: all listings come from third-party sellers, which keeps its cost base lighter than hybrid retailers.
How does n11.com compare with Trendyol?
n11.com is considerably smaller, with roughly 30 million monthly visits against Trendyol's 250 million, but it can offer lower competition in niche categories for new sellers.
Popular searches
Data sources & confidence
- Company announcementsDoğuş Planet / n11
- Third-party traffic estimation providersSimilarweb-class estimates
- Seller API documentationn11 developer resources
- Data confidence
- Medium — ownership is documented, traffic and GMV are estimates.
- Last updated
- January 2026
Figures are rounded third-party estimates unless attributed to the company.
Social media profiles & statistics