Flipkart
India's homegrown e-commerce marketplace and Big Billion Days pioneer.
Flipkart at a glance
Flipkart is an e-commerce website and one of the most visited sites in India, currently ranked #1 in the country. It was founded in 2007 by Sachin Bansal, Binny Bansal and is headquartered in Bengaluru, Karnataka, India. Today Flipkart is owned by Flipkart Private Limited (Walmart Inc. majority owner). Our estimates put its audience at ≈ 400 million visits per month. The business earns money mainly through marketplace commissions from third-party sellers, flipkart plus and flipkart advertising (retail media), logistics and fulfilment fees (ekart). Its closest rivals include Amazon India, Meesho, Reliance JioMart, Snapdeal.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 380 million / month | +3% |
| Q2 | ≈ 390 million / month | +3% |
| Q3 | ≈ 430 million / month | +10% |
| Q4 | ≈ 400 million / month | -7% |
Traffic sources
- Direct / app55%
High app engagement and push notifications
- Organic search25%
- Paid marketing10%
- Referral6%
- Social4%
Audience & demographics
- Men58%
- Women42%
- Age 18-2426%
- Age 25-3434%
- Age 35-5428%
- Age 55+12%
Flipkart's user base skews toward value-conscious shoppers in metro and tier-2/3 Indian cities, with mobile-first usage dominating traffic.
Geographic reach
- India97%
- United States (diaspora/business)1%
- Other2%
SEO profile
- Organic keywords
- Millions of product and category terms
- Estimated organic traffic
- ≈ 100 million visits / month
- Strongest clusters
- Mobile phones, fashion, electronics
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| flipkart | 1 | Very high | — |
| flipkart sale | 1 | High | — |
| flipkart mobile | 2 | High | — |
| big billion days | 1 | High | — |
Backlink profile
- Referring domains
- ≈ 250,000+
- Link profile
- Strong ties from Indian news, deal and coupon sites
Top referral sources
- Google Search45%
- Direct / app35%
- Coupon & deal sites10%
- Social media10%
Technology stack
Website technologies
Advertising & analytics technologies
Flipkart runs a large-scale microservices architecture built for India's peak sale-event traffic spikes, particularly during Big Billion Days.
Mobile app statistics
- Share of orders via app
- ≈ 80%+
- Notification-driven sessions
- High during sale events
Company information
- Website
- flipkart.com
- Sector
- E-commerce
- Owner
- Flipkart Private Limited (Walmart Inc. majority owner)
- Owner type
- Private company (majority-owned by a public company)
- Founders
- Sachin Bansal, Binny Bansal
- Founded
- 2007
- Headquarters
- Bengaluru, Karnataka, India
- Employees
- ≈ 50,000+ (including seasonal and logistics staff)
- Ownership
- Majority owned by Walmart Inc.; minority stakes held by Tencent, SoftBank, Tiger Global and other institutional investors
- Valuation
- ≈ USD 35 billion (last reported private valuation)
- Revenue
- ≈ USD 8 billion annual gross revenue
- Languages
- English, Hindi and regional Indian languages
- Top traffic sources
- Direct app traffic, organic search, paid marketing during sale events
Ownership, investors & funding history
| Date | Round | Amount | Investors |
|---|---|---|---|
| 2014 | Series J | USD 1 billion | Tiger Global, Naspers, DST Global |
| 2017 | Growth round | USD 1.4 billion | SoftBank |
| 2018 | Majority acquisition | USD 16 billion (77% stake) | Walmart |
| 2021 | Pre-IPO funding | USD 3.6 billion | Walmart, SoftBank, GIC, Tencent |
Financials
- Revenue trend
- Double-digit annual growth
- Profitability
- Narrowing losses; approaching breakeven in core marketplace
- Cost base
- Logistics, discounts/promotions and technology infrastructure
Business model & revenue
Flipkart operates an inventory-light online marketplace connecting millions of sellers with Indian shoppers, monetising through commissions, advertising, logistics fees and value-added seller services.
- Marketplace commissions from third-party sellers
- Flipkart Plus and Flipkart Advertising (retail media)
- Logistics and fulfilment fees (Ekart)
- Flipkart Wholesale B2B commerce
- Financial services and seller lending via Flipkart Capital
Products & services
Core online shopping platform for electronics, fashion, home and more.
Fashion e-commerce subsidiary.
In-house logistics and last-mile delivery network.
B2B marketplace for small retailers and kiranas.
Online pharmacy and healthcare vertical.
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
Seller ecosystem
- Registered sellers
- ≈ 1.4 million+
- Seller support
- Flipkart Capital lending, training and fulfilment programmes
- Categories
- Electronics, fashion, home, grocery, beauty and more
International presence
- Primary market
- India only
- Cross-border
- Limited; focused on the domestic market
Employee statistics
Customer statistics
API & developer information
- Seller API
- Flipkart Seller Hub APIs for listings, orders and inventory
- Ads API
- Flipkart Ads platform for sponsored listings
Website rankings
- India e-commerce rank
- #1 alongside Amazon India
- Global e-commerce rank
- Among top 10 marketplaces by GMV
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| Amazon India | ≈ 350M/month | — | Closest direct competitor |
| Meesho | ≈ 250M/month | — | Value-segment rival |
Overview
Flipkart is India's largest homegrown e-commerce marketplace, founded in 2007 as an online bookstore before expanding into nearly every retail category. It is now majority owned by Walmart and remains one of the most visited websites in India.
Traffic Statistics
Flipkart attracts an estimated 400 million monthly visits, with heavy spikes during sale events like Big Billion Days. Mobile app usage accounts for the vast majority of engagement.
Traffic Sources
Most sessions come directly through the app, driven by push notifications and repeat customers. Organic search and paid marketing campaigns also contribute meaningfully, particularly around festive sales.
Audience & Demographics
Flipkart's user base skews slightly male and is concentrated among 18-34 year olds. Usage extends well beyond metro cities into tier-2 and tier-3 towns across India.
Geographic Reach
Flipkart operates almost exclusively within India, where it competes for the country's massive and fast-growing online shopping population.
SEO Profile
Flipkart ranks highly for millions of product and category keywords, with particularly strong visibility for mobile phones, fashion and electronics searches.
Technology Stack
The platform runs on a large-scale microservices architecture using React, Node.js, Java and Kubernetes, engineered to handle massive traffic surges during flash sales.
Social Media Statistics
Flipkart maintains a strong presence across Facebook, Instagram, X and YouTube, using these channels to promote sale events and new product launches.
Mobile App Statistics
The Flipkart app has been downloaded more than 500 million times on Android, and the large majority of orders now originate from mobile app sessions rather than the desktop website.
Company Information
Flipkart is headquartered in Bengaluru and was founded by Sachin Bansal and Binny Bansal. It employs tens of thousands of people across technology, logistics and operations.
Ownership & Investors
Walmart acquired a majority stake in Flipkart in 2018 for roughly USD 16 billion. Other investors include SoftBank, Tencent, Tiger Global and GIC.
Financials
Flipkart generates an estimated USD 8 billion in annual gross revenue and has been steadily narrowing its losses as it scales toward profitability.
Business Model
Flipkart earns commissions from third-party marketplace sellers, retail advertising fees, logistics charges through its Ekart subsidiary and B2B revenue via Flipkart Wholesale.
Products & Services
Beyond its core marketplace, Flipkart operates Myntra for fashion, Ekart for logistics, Flipkart Wholesale for small retailers and Flipkart Health+ for pharmacy needs.
Competitors
Flipkart's main rivals include Amazon India, Meesho, Reliance JioMart and Snapdeal.
Company History & Milestones
Flipkart launched in 2007, acquired Myntra in 2014, introduced Big Billion Days the same year, and was majority acquired by Walmart in 2018.
Latest News
Flipkart continues expanding into quick commerce and has reported narrowing losses as it prepares for a potential future public listing.
User Reviews & Ratings
Customers frequently praise selection and discounts, while some cite delivery delays and seller quality issues during high-volume sale periods.
Pros & Cons
Pros: broad product range, strong logistics and frequent discounts. Cons: occasional delivery delays, counterfeit listings from marketplace sellers and slower customer support at peak times.
Key Statistics
~400 million monthly visits, ~450 million registered users, ~1.4 million sellers and the #1 e-commerce ranking in India.
Frequently Asked Questions
Who owns Flipkart? Walmart holds the majority stake. Is it Indian? It was founded in India but is now majority foreign-owned. What is Big Billion Days? Flipkart's flagship annual sale event.
Data Sources
Walmart investor filings, Similarweb estimates, Statcounter and Flipkart's newsroom.
Last Updated
September 2026
Related Websites
Myntra, Amazon India, Meesho, IRCTC and Hotstar.
Website Rankings
#1 e-commerce site in India and among the top 60 websites worldwide by estimated traffic.
Revenue & Funding History
Flipkart raised over a billion dollars from Tiger Global and Naspers before Walmart's landmark 2018 acquisition of a majority stake for roughly USD 16 billion.
Employee Statistics
Flipkart employs an estimated 50,000+ people, including large logistics and engineering teams supporting its Ekart delivery network.
Customer Statistics
Flipkart serves an estimated 450 million registered users and processes hundreds of millions of orders annually.
Backlink Profile
Flipkart holds an estimated 250,000+ referring domains, with strong links from Indian news outlets and deal-aggregator sites.
Top Organic Keywords
"flipkart", "flipkart sale", "flipkart mobile" and "big billion days" drive significant branded search traffic.
Top Referral Sources
Google Search, direct app access, coupon sites and social media are the leading referral channels.
Website Technologies
React, Node.js, Java microservices, Kubernetes and Kafka power Flipkart's infrastructure.
Advertising & Analytics Technologies
Flipkart Ads retail media platform, Google Analytics, Facebook Pixel and programmatic display tools.
API & Developer Information
Flipkart offers Seller Hub APIs for listings and order management, plus an advertising API for sponsored placements.
International Seller Opportunities
Flipkart's seller ecosystem is focused primarily on domestic Indian sellers, supported by Flipkart Capital financing and onboarding programmes.
Company history & milestones
- 2007
Founded by Sachin Bansal and Binny Bansal as an online bookstore
- 2010
Acquires WeRead, expands beyond books
- 2014
Acquires Myntra; launches first Big Billion Days
- 2018
Walmart acquires ≈77% majority stake for USD 16 billion
- 2020
Launches Flipkart Wholesale for B2B commerce
- 2026
Continues pre-IPO preparations and domestic market expansion
Latest news
- Flipkart expands quick-commerce push in metro citiesEconomic Times · 2026
- Flipkart reports narrowing losses ahead of planned IPOFlipkart Newsroom · 2026
Pros & cons
Pros
- Wide product selection tailored to Indian consumers
- Strong logistics network via Ekart
- Trusted brand with deep market penetration
- Frequent sale events with steep discounts
Cons
- Delivery delays during peak sale periods
- Counterfeit or misrepresented listings from some sellers
- Customer service response times can be slow
- Heavy discounting pressures profitability
Key statistics
Frequently asked questions
Who owns Flipkart?
Walmart Inc. holds a majority stake, with minority investors including SoftBank and Tencent.
Is Flipkart Indian-owned?
It was founded by Indian entrepreneurs but is now majority-owned by U.S.-based Walmart.
What is Big Billion Days?
Flipkart's flagship annual mega sale event, typically held around October.
Popular searches
Data sources & confidence
- Walmart Inc. investor filingsWalmart Investor Relations
- Similarweb estimatesSimilarweb
- StatcounterStatcounter
- Flipkart newsroomFlipkart
- Data confidence
- High for ownership, funding and milestones; traffic and financial figures are third-party approximations.
- Last updated
- September 2026
Flipkart is a private company; revenue and valuation figures reflect the latest disclosed estimates.
Social media profiles & statistics