Amazon India
India's largest online marketplace by traffic.
Amazon India at a glance
Amazon India is an e-commerce website and one of the most visited sites in India, currently ranked #6 in the country. It was founded in 2013 and is headquartered in Bengaluru, India. Today Amazon India is owned by Amazon.com, Inc.. Our estimates put its audience at ≈ 380 million visits per month. The business earns money mainly through product sales, marketplace commissions, advertising. Its closest rivals include flipkart.com, meesho.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 357 million / month | +2% |
| Q2 | ≈ 369 million / month | +3% |
| Q3 | ≈ 380 million / month | +3% |
| Q4 | ≈ 403 million / month | +6% |
Traffic sources
- Direct48%
App-first shopping habit
- Organic search31%
- Paid search11%
- Social6%
- Referral & email4%
Audience & demographics
- Women54%
- Men46%
- Age 25-3430%
- Age 18-2423%
- Age 35-4422%
The audience is concentrated in India, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- India86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 114 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- India
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| amazon india | 1 | Very high | Dominant |
| online shopping | Top 10 | High | — |
| discount codes | Top 10 | High | — |
| free delivery | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the India web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 76% mobile
- Position in country
- Among the leading e-commerce apps in India
Company information
- Website
- amazon.in
- Sector
- E-commerce
- Owner
- Amazon.com, Inc.
- Owner type
- Public multinational
- Founded
- 2013
- Headquarters
- Bengaluru, India
- Employees
- 100,000+
- Ownership
- Amazon.com, Inc. controls the platform. Ownership details are based on public filings and press reporting.
- Languages
- English, Hindi
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Public multinational
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Amazon India operates an online retail and marketplace platform focused on India. India's largest online marketplace by traffic. Revenue comes mainly from product sales, supported by the other lines listed below.
- Product sales
- Marketplace commissions
- Advertising
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- India
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (India)
- #6 in this index
- Sector rank
- Leading e-commerce site in India
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| flipkart.com | ≈ 228 million / month | #7 class competitor | — |
| meesho.com | ≈ 171 million / month | #8 class competitor | — |
What is Amazon India?
Amazon India (amazon.in) is an online retail and marketplace platform serving users in India. India's largest online marketplace by traffic. It ranks #6 among the most visited websites in the country in this index, within the e-commerce category.
Who owns Amazon India?
The site is operated by Amazon.com, Inc.. The company was established in 2013 and is headquartered in Bengaluru, India. It employs around 100,000+.
Traffic and audience
Traffic estimates place Amazon India at roughly 380 million visits per month, about 12.7 million per day. Around 76% mobile of sessions come from mobile devices, and visitors view about 7.4 pages per visit with an average session of 6 min.
How Amazon India makes money
Revenue comes primarily from product sales, alongside marketplace commissions, advertising.
Competitors in India
Its closest rivals include flipkart.com, meesho.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2013
Amazon India is founded in Bengaluru, India.
- Growth phase
Expands its e-commerce offering and moves to a mobile-first product.
- Today
Ranks #6 among the most visited websites in India.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Wide product assortment with competitive local pricing
- Established delivery and returns network
- Local payment methods and installment options
- Mature seller tools and campaign calendar
Cons
- Product quality varies between third-party sellers
- Returns and disputes can take time on marketplace orders
- Commissions and ad costs pressure smaller sellers
- International shipping coverage is limited
Key statistics
Frequently asked questions
Who owns Amazon India?
Amazon India is operated by Amazon.com, Inc.. Public multinational structure, based on public filings and press reporting.
Where is Amazon India headquartered?
Amazon India is headquartered in Bengaluru, India.
When was Amazon India founded?
Amazon India was founded in 2013.
How many employees does Amazon India have?
Amazon India employs approximately 100,000+ people.
What is Amazon India's revenue?
Amazon India does not publish standalone revenue; income comes from product sales, marketplace commissions, advertising.
Who are Amazon India's competitors?
Main competitors in India include flipkart.com, meesho.com.
How does Amazon India make money?
Mainly product sales, marketplace commissions, advertising.
Is Amazon India publicly traded?
Amazon India's ownership: Public multinational.
How many visitors does Amazon India get?
Third-party estimates place Amazon India at roughly 380 million visits per month, mostly from India, with 76% mobile traffic.
Is Amazon India safe?
Amazon India is an established e-commerce site founded in 2013 and ranked #6 in India; use the official domain amazon.in and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsamazon.in
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageIndia and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos