Myntra
India's leading online fashion and lifestyle destination.
Myntra at a glance
Myntra is an e-commerce website and one of the most visited sites in India, currently ranked #5 in the country. It was founded in 2007 by Mukesh Bansal, Ashutosh Lawania, Vineet Saxena and is headquartered in Bengaluru, Karnataka, India. Today Myntra is owned by Myntra Designs Private Limited (Flipkart Group / Walmart subsidiary). Our estimates put its audience at ≈ 150 million visits per month. The business earns money mainly through marketplace commissions from fashion and beauty sellers, myntra insider loyalty programme fees and perks, advertising and sponsored placements for brands. Its closest rivals include Ajio, Nykaa Fashion, Amazon Fashion India, Meesho.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 140 million / month | +2% |
| Q2 | ≈ 145 million / month | +4% |
| Q3 | ≈ 165 million / month | +14% |
| Q4 | ≈ 150 million / month | -9% |
Traffic sources
- Direct / app58%
- Organic search22%
- Social media12%
- Paid marketing5%
- Referral3%
Audience & demographics
- Women57%
- Men43%
- Age 18-2432%
- Age 25-3436%
- Age 35-5423%
- Age 55+9%
Myntra's audience skews younger and slightly female compared with general e-commerce platforms, reflecting its fashion-forward positioning and strong influencer marketing.
Geographic reach
- India98%
- Other2%
SEO profile
- Organic keywords
- Brand names, apparel categories and trend terms
- Estimated organic traffic
- ≈ 45 million visits / month
- Strongest clusters
- Women's fashion, footwear, beauty products
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| myntra | 1 | Very high | — |
| myntra sale | 1 | High | — |
| myntra offers | 2 | High | — |
| end of reason sale | 1 | High | — |
Backlink profile
- Referring domains
- ≈ 90,000+
- Link profile
- Strong ties to fashion blogs, influencer content and coupon sites
Top referral sources
- Google Search40%
- Direct / app38%
- Instagram & social15%
- Other7%
Technology stack
Website technologies
Advertising & analytics technologies
Myntra uses AI-driven styling recommendations and visual search technology to personalise fashion discovery for shoppers.
Mobile app statistics
- Share of orders via app
- ≈ 90%+
- App-exclusive drops
- Frequent app-only flash sales
Company information
- Website
- myntra.com
- Sector
- E-commerce
- Owner
- Myntra Designs Private Limited (Flipkart Group / Walmart subsidiary)
- Owner type
- Private company (subsidiary of a majority Walmart-owned group)
- Founders
- Mukesh Bansal, Ashutosh Lawania, Vineet Saxena
- Founded
- 2007
- Headquarters
- Bengaluru, Karnataka, India
- Employees
- ≈ 4,000+
- Ownership
- Wholly owned subsidiary of Flipkart Group, majority owned by Walmart Inc.
- Valuation
- ≈ USD 2.5-3 billion (as part of Flipkart Group valuation)
- Revenue
- ≈ USD 600-700 million annually
- Languages
- English and Hindi
- Top traffic sources
- Direct app traffic, organic search and social media fashion trends
Ownership, investors & funding history
| Date | Round | Amount | Investors |
|---|---|---|---|
| 2014 | Acquisition by Flipkart | ≈ USD 300 million | Flipkart |
| 2016 | Jabong acquisition | Undisclosed | Flipkart Group / Myntra-Jabong merger |
Financials
- Revenue trend
- Steady double-digit growth
- Profitability
- Approaching profitability alongside Flipkart Group
- Cost base
- Marketing, logistics and private-label production
Business model & revenue
Myntra operates a curated fashion and lifestyle marketplace, generating revenue from seller commissions, brand advertising, private-label apparel sales and its own quick-commerce fashion delivery service, M-Now.
- Marketplace commissions from fashion and beauty sellers
- Myntra Insider loyalty programme fees and perks
- Advertising and sponsored placements for brands
- Private-label brand sales
- End-of-reason sale event promotions
Products & services
Curated fashion, footwear and beauty marketplace.
Private-label and exclusive designer brand collections.
Quick-commerce fashion delivery service in select cities.
Loyalty programme offering early access and perks.
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
Seller ecosystem
- Registered brands/sellers
- ≈ 8,000+ brands
- Seller support
- Fulfilment, photography and marketing support for fashion sellers
International presence
- Primary market
- India only
- Cross-border
- Minimal; domestic focus
Employee statistics
Customer statistics
API & developer information
- Seller API
- Myntra Partner Platform APIs for catalog and order management
Website rankings
- India fashion e-commerce rank
- #1
- Global fashion e-commerce rank
- Among top fashion marketplaces by GMV
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| Ajio | ≈ 80M/month | — | Reliance-owned fashion rival |
| Nykaa Fashion | ≈ 30M/month | — | Beauty-led fashion competitor |
Overview
Myntra is India's leading online fashion and lifestyle marketplace, founded in 2007 and acquired by Flipkart in 2014. It has become the go-to destination for apparel, footwear and beauty shopping in India.
Traffic Statistics
Myntra attracts an estimated 150 million monthly visits, with traffic surging during its flagship End of Reason Sale events.
Traffic Sources
Most sessions originate directly through the app, complemented by organic search and strong social media discovery driven by fashion influencers.
Audience & Demographics
Myntra's audience skews female and younger than typical e-commerce platforms, with heavy engagement among 18-34 year old shoppers.
Geographic Reach
The platform operates almost exclusively within India, focusing entirely on the domestic fashion and beauty market.
SEO Profile
Myntra ranks strongly for fashion brand names, apparel categories and its own sale event terms like "end of reason sale".
Technology Stack
The platform uses React Native, Node.js and Java microservices, along with AI-driven styling recommendations and visual search technology.
Social Media Statistics
Myntra maintains a strong social presence, particularly on Instagram and Facebook, leveraging influencer marketing to drive fashion discovery.
Mobile App Statistics
The Myntra app has over 100 million downloads on Android, and the vast majority of orders are placed through the app rather than the desktop site.
Company Information
Myntra Designs Private Limited is headquartered in Bengaluru and operates as a subsidiary of Flipkart Group, itself majority owned by Walmart.
Ownership & Investors
Myntra was acquired by Flipkart in 2014 for roughly USD 300 million and later merged with Jabong to consolidate India's online fashion market.
Financials
Myntra generates an estimated USD 600-700 million in annual revenue and is approaching profitability alongside the broader Flipkart Group.
Business Model
Revenue comes from marketplace commissions, brand advertising, private-label sales through Myntra Studio and its quick-commerce service, M-Now.
Products & Services
Core offerings include the Myntra marketplace, Myntra Studio private-label collections, the M-Now quick-delivery service and the Myntra Insider loyalty programme.
Competitors
Key rivals include Ajio, Nykaa Fashion, Amazon Fashion India and Meesho.
Company History & Milestones
Founded in 2007, Myntra pivoted fully to fashion e-commerce in 2011, was acquired by Flipkart in 2014, and merged with Jabong in 2016.
Latest News
Myntra continues expanding its quick-commerce fashion delivery service and recently reported record order volumes during its End of Reason Sale.
User Reviews & Ratings
Shoppers value curated fashion selection and styling recommendations, while some cite sizing inconsistency and slower returns during sale periods.
Pros & Cons
Pros: curated brand selection, strong styling tools and popular sale events. Cons: sizing inconsistencies, slower returns at peak times and limited presence outside India.
Key Statistics
~150 million monthly visits, ~100 million registered users, ~8,000 registered brands and the #1 fashion e-commerce ranking in India.
Frequently Asked Questions
Who owns Myntra? Flipkart Group, majority owned by Walmart. Is Myntra part of Flipkart? Yes, as its dedicated fashion vertical. What is the End of Reason Sale? Myntra's flagship discount mega-event.
Data Sources
Flipkart Group corporate communications, Walmart investor filings, Similarweb estimates and Statcounter.
Last Updated
September 2026
Related Websites
Flipkart, IRCTC, Hotstar, The Times of India and Ajio.
Website Rankings
#1 fashion e-commerce site in India and among the top 400 sites worldwide by estimated traffic.
Revenue & Funding History
Flipkart acquired Myntra in 2014 for roughly USD 300 million and later folded in Jabong in 2016, consolidating multiple fashion e-commerce brands under one group.
Employee Statistics
Myntra employs an estimated 4,000+ people across category management, marketing and technology functions.
Customer Statistics
Myntra serves an estimated 100 million+ registered users and around 90 million monthly unique visitors.
Backlink Profile
Myntra holds an estimated 90,000+ referring domains, with strong links from fashion blogs, influencer content and coupon aggregator sites.
Top Organic Keywords
"myntra", "myntra sale offers" and "end of reason sale" are among its top branded search terms.
Top Referral Sources
Google Search and direct app access lead, with Instagram and other social platforms contributing significant fashion-discovery traffic.
Website Technologies
React Native, Node.js, Java microservices, Kubernetes and cloud-based visual search and styling technology.
Advertising & Analytics Technologies
Myntra Ads retail media platform, Google Analytics, Meta Ads and influencer campaign tracking tools.
API & Developer Information
Myntra offers Partner Platform APIs for catalog management, order processing and seller analytics.
International Seller Opportunities
Fashion brands and sellers can join Myntra's marketplace with dedicated fulfilment, photography and marketing support tailored to the Indian market.
Company history & milestones
- 2007
Myntra founded, initially focused on personalised gifting
- 2011
Pivots fully to fashion e-commerce marketplace
- 2014
Acquired by Flipkart
- 2016
Merges with Jabong
- 2020
Launches Myntra Studio private-label initiative
- 2022
Introduces M-Now quick-commerce fashion delivery
Latest news
- Myntra expands quick-commerce fashion delivery to more citiesEconomic Times · 2026
- Myntra's End of Reason Sale posts record order volumesMyntra Newsroom · 2026
Pros & cons
Pros
- Curated selection of fashion and beauty brands
- Strong personalised styling recommendations
- Frequent and popular sale events
- Reliable delivery through Flipkart's Ekart network
Cons
- Sizing inconsistency across third-party brands
- Returns process can be slow during sale periods
- Heavy discount dependency for growth
- Limited presence outside India
Key statistics
Frequently asked questions
Who owns Myntra?
Myntra is a wholly owned subsidiary of Flipkart Group, which is majority owned by Walmart.
Is Myntra part of Flipkart?
Yes, Myntra operates as Flipkart's dedicated fashion and lifestyle vertical.
What is the End of Reason Sale?
Myntra's flagship periodic mega discount event across fashion and beauty categories.
Popular searches
Data sources & confidence
- Flipkart Group corporate communicationsFlipkart
- Walmart Inc. investor filingsWalmart Investor Relations
- Similarweb estimatesSimilarweb
- StatcounterStatcounter
- Data confidence
- High for ownership and corporate history; traffic and financial figures are third-party approximations.
- Last updated
- September 2026
Myntra's standalone financials are not separately disclosed; figures are estimated from the broader Flipkart Group.
Social media profiles & statistics