AJIO
An Indian online fashion platform from Reliance Retail with brands and private labels.
AJIO at a glance
AJIO is a website and one of the most visited sites in India, currently ranked #132 in the country. It was founded in 2016 by Reliance Retail and is headquartered in Mumbai, India. Today AJIO is owned by Reliance Retail Ventures. Our estimates put its audience at ≈ 60 million visits per month. The business earns money mainly through product sales, marketplace commissions. Its closest rivals include myntra.com, nykaa.com, flipkart.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 56.4 million / month | +2% |
| Q2 | ≈ 58.2 million / month | +3% |
| Q3 | ≈ 60 million / month | +3% |
| Q4 | ≈ 63.6 million / month | +6% |
Traffic sources
- Direct56%
- Organic search27%
- Referral9%
- Social5%
- Paid3%
Audience & demographics
- Men57%
- Women43%
- Age 25-3432%
- Age 35-4424%
- Age 18-2421%
The audience is concentrated in India, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- India86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 18 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- India
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| ajio | 1 | Very high | Dominant |
| login | Top 10 | High | — |
| app download | Top 10 | High | — |
| pricing | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the India web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 68% mobile
- Position in country
- Among the leading technology apps in India
Company information
- Website
- ajio.com
- Sector
- Technology
- Owner
- Reliance Retail Ventures
- Owner type
- Subsidiary of public company
- Founders
- Reliance Retail
- Founded
- 2016
- Headquarters
- Mumbai, India
- Employees
- 3,000+
- Ownership
- Reliance Retail Ventures controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $1 billion annual revenue (est.)
- Languages
- English, Hindi
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- ≈ $1 billion annual revenue (est.)
- Ownership
- Subsidiary of public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
AJIO operates a technology platform focused on India. An Indian online fashion platform from Reliance Retail with brands and private labels. Revenue comes mainly from product sales, supported by the other lines listed below.
- Product sales
- Marketplace commissions
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- India
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (India)
- #132 in this index
- Sector rank
- Leading technology site in India
- Global rank
- 1200
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| myntra.com | ≈ 36 million / month | #133 class competitor | — |
| nykaa.com | ≈ 27 million / month | #134 class competitor | — |
| flipkart.com | ≈ 18 million / month | #135 class competitor | — |
What is AJIO?
AJIO (ajio.com) is a technology platform serving users in India. An Indian online fashion platform from Reliance Retail with brands and private labels. It ranks #132 among the most visited websites in the country in this index, within the technology category.
Who owns AJIO?
The site is operated by Reliance Retail Ventures, founded by Reliance Retail. The company was established in 2016 and is headquartered in Mumbai, India. It employs around 3,000+.
Traffic and audience
Traffic estimates place AJIO at roughly 60 million visits per month, about 2 million per day. Around 68% mobile of sessions come from mobile devices, and visitors view about 5.6 pages per visit with an average session of 5 min.
How AJIO makes money
Revenue comes primarily from product sales, alongside marketplace commissions.
Competitors in India
Its closest rivals include myntra.com, nykaa.com, flipkart.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2016
AJIO is founded in Mumbai, India.
- Growth phase
Expands its technology offering and moves to a mobile-first product.
- Today
Ranks #132 among the most visited websites in India.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Fast, reliable core product used daily
- Deep local language and market support
- Strong developer and integration ecosystem
- Free tier with broad reach
Cons
- Data collection and privacy questions from advertising
- Feature set can be complex for new users
- Limited direct customer support
- Dependence on advertising revenue
Key statistics
Frequently asked questions
Who owns AJIO?
AJIO is operated by Reliance Retail Ventures. Subsidiary of public company structure, based on public filings and press reporting.
Where is AJIO headquartered?
AJIO is headquartered in Mumbai, India.
When was AJIO founded?
AJIO was founded in 2016 by Reliance Retail.
How many employees does AJIO have?
AJIO employs approximately 3,000+ people.
What is AJIO's revenue?
AJIO's revenue: ≈ $1 billion annual revenue (est.).
Who are AJIO's competitors?
Main competitors in India include myntra.com, nykaa.com, flipkart.com.
How does AJIO make money?
Mainly product sales, marketplace commissions.
Is AJIO publicly traded?
AJIO's ownership: Subsidiary of public company.
How many visitors does AJIO get?
Third-party estimates place AJIO at roughly 60 million visits per month, mostly from India, with 68% mobile traffic.
Is AJIO safe?
AJIO is an established technology site founded in 2016 and ranked #132 in India; use the official domain ajio.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsajio.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageIndia and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos