Blinkit
An Indian quick-commerce service delivering groceries and essentials within minutes.
Blinkit at a glance
Blinkit is an e-commerce website and one of the most visited sites in India, currently ranked #136 in the country. It was founded in 2013 by Albinder Dhindsa, Saurabh Kumar and is headquartered in Gurugram, India. Today Blinkit is owned by Eternal Ltd (formerly Zomato). Our estimates put its audience at ≈ 60 million visits per month. The business earns money mainly through commissions, delivery fees, advertising. Its closest rivals include bigbasket.com, swiggy.com, zeptonow.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 56.4 million / month | +2% |
| Q2 | ≈ 58.2 million / month | +3% |
| Q3 | ≈ 60 million / month | +3% |
| Q4 | ≈ 63.6 million / month | +6% |
Traffic sources
- Direct48%
App-first shopping habit
- Organic search31%
- Paid search11%
- Social6%
- Referral & email4%
Audience & demographics
- Women54%
- Men46%
- Age 25-3430%
- Age 18-2423%
- Age 35-4422%
The audience is concentrated in India, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- India86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 18 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- India
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| blinkit | 1 | Very high | Dominant |
| online shopping | Top 10 | High | — |
| discount codes | Top 10 | High | — |
| free delivery | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the India web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 76% mobile
- Position in country
- Among the leading e-commerce apps in India
Company information
- Website
- blinkit.com
- Sector
- E-commerce
- Owner
- Eternal Ltd (formerly Zomato)
- Owner type
- Subsidiary of public company
- Founders
- Albinder Dhindsa, Saurabh Kumar
- Founded
- 2013
- Headquarters
- Gurugram, India
- Employees
- 5,000+
- Ownership
- Eternal Ltd (formerly Zomato) controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $1.5 billion annual revenue (est.)
- Languages
- English, Hindi
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- ≈ $1.5 billion annual revenue (est.)
- Ownership
- Subsidiary of public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Blinkit operates an online retail and marketplace platform focused on India. An Indian quick-commerce service delivering groceries and essentials within minutes. Revenue comes mainly from commissions, supported by the other lines listed below.
- Commissions
- Delivery fees
- Advertising
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- India
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (India)
- #136 in this index
- Sector rank
- Leading e-commerce site in India
- Global rank
- 1500
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| bigbasket.com | ≈ 36 million / month | #137 class competitor | — |
| swiggy.com | ≈ 27 million / month | #138 class competitor | — |
| zeptonow.com | ≈ 18 million / month | #139 class competitor | — |
What is Blinkit?
Blinkit (blinkit.com) is an online retail and marketplace platform serving users in India. An Indian quick-commerce service delivering groceries and essentials within minutes. It ranks #136 among the most visited websites in the country in this index, within the e-commerce category.
Who owns Blinkit?
The site is operated by Eternal Ltd (formerly Zomato), founded by Albinder Dhindsa, Saurabh Kumar. The company was established in 2013 and is headquartered in Gurugram, India. It employs around 5,000+.
Traffic and audience
Traffic estimates place Blinkit at roughly 60 million visits per month, about 2 million per day. Around 76% mobile of sessions come from mobile devices, and visitors view about 7.4 pages per visit with an average session of 6 min.
How Blinkit makes money
Revenue comes primarily from commissions, alongside delivery fees, advertising.
Competitors in India
Its closest rivals include bigbasket.com, swiggy.com, zeptonow.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2013
Blinkit is founded in Gurugram, India.
- Growth phase
Expands its e-commerce offering and moves to a mobile-first product.
- Today
Ranks #136 among the most visited websites in India.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Wide product assortment with competitive local pricing
- Established delivery and returns network
- Local payment methods and installment options
- Mature seller tools and campaign calendar
Cons
- Product quality varies between third-party sellers
- Returns and disputes can take time on marketplace orders
- Commissions and ad costs pressure smaller sellers
- International shipping coverage is limited
Key statistics
Frequently asked questions
Who owns Blinkit?
Blinkit is operated by Eternal Ltd (formerly Zomato). Subsidiary of public company structure, based on public filings and press reporting.
Where is Blinkit headquartered?
Blinkit is headquartered in Gurugram, India.
When was Blinkit founded?
Blinkit was founded in 2013 by Albinder Dhindsa, Saurabh Kumar.
How many employees does Blinkit have?
Blinkit employs approximately 5,000+ people.
What is Blinkit's revenue?
Blinkit's revenue: ≈ $1.5 billion annual revenue (est.).
Who are Blinkit's competitors?
Main competitors in India include bigbasket.com, swiggy.com, zeptonow.com.
How does Blinkit make money?
Mainly commissions, delivery fees, advertising.
Is Blinkit publicly traded?
Blinkit's ownership: Subsidiary of public company.
How many visitors does Blinkit get?
Third-party estimates place Blinkit at roughly 60 million visits per month, mostly from India, with 76% mobile traffic.
Is Blinkit safe?
Blinkit is an established e-commerce site founded in 2013 and ranked #136 in India; use the official domain blinkit.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsblinkit.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageIndia and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos