Zepto
An Indian quick-commerce startup delivering groceries and household items in minutes.
Zepto at a glance
Zepto is an e-commerce website and one of the most visited sites in India, currently ranked #137 in the country. It was founded in 2021 by Aadit Palicha, Kaivalya Vohra and is headquartered in Mumbai, India. Today Zepto is owned by Kiranakart Technologies. Our estimates put its audience at ≈ 30 million visits per month. The business earns money mainly through commissions, delivery fees, advertising. Its closest rivals include blinkit.com, swiggy.com, bigbasket.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 28.2 million / month | +2% |
| Q2 | ≈ 29.1 million / month | +3% |
| Q3 | ≈ 30 million / month | +3% |
| Q4 | ≈ 31.8 million / month | +6% |
Traffic sources
- Direct48%
App-first shopping habit
- Organic search31%
- Paid search11%
- Social6%
- Referral & email4%
Audience & demographics
- Women54%
- Men46%
- Age 25-3430%
- Age 18-2423%
- Age 35-4422%
The audience is concentrated in India, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- India86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 9 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- India
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| zepto | 1 | Very high | Dominant |
| online shopping | Top 10 | High | — |
| discount codes | Top 10 | High | — |
| free delivery | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the India web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 76% mobile
- Position in country
- Among the leading e-commerce apps in India
Company information
- Website
- zeptonow.com
- Sector
- E-commerce
- Owner
- Kiranakart Technologies
- Owner type
- Private company
- Founders
- Aadit Palicha, Kaivalya Vohra
- Founded
- 2021
- Headquarters
- Mumbai, India
- Employees
- 5,000+
- Ownership
- Kiranakart Technologies controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $1 billion annual revenue (est.)
- Languages
- English, Hindi
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- ≈ $1 billion annual revenue (est.)
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Zepto operates an online retail and marketplace platform focused on India. An Indian quick-commerce startup delivering groceries and household items in minutes. Revenue comes mainly from commissions, supported by the other lines listed below.
- Commissions
- Delivery fees
- Advertising
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- India
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (India)
- #137 in this index
- Sector rank
- Leading e-commerce site in India
- Global rank
- 3500
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| blinkit.com | ≈ 18 million / month | #138 class competitor | — |
| swiggy.com | ≈ 13.5 million / month | #139 class competitor | — |
| bigbasket.com | ≈ 9 million / month | #140 class competitor | — |
What is Zepto?
Zepto (zeptonow.com) is an online retail and marketplace platform serving users in India. An Indian quick-commerce startup delivering groceries and household items in minutes. It ranks #137 among the most visited websites in the country in this index, within the e-commerce category.
Who owns Zepto?
The site is operated by Kiranakart Technologies, founded by Aadit Palicha, Kaivalya Vohra. The company was established in 2021 and is headquartered in Mumbai, India. It employs around 5,000+.
Traffic and audience
Traffic estimates place Zepto at roughly 30 million visits per month, about 1 million per day. Around 76% mobile of sessions come from mobile devices, and visitors view about 7.4 pages per visit with an average session of 6 min.
How Zepto makes money
Revenue comes primarily from commissions, alongside delivery fees, advertising.
Competitors in India
Its closest rivals include blinkit.com, swiggy.com, bigbasket.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2021
Zepto is founded in Mumbai, India.
- Growth phase
Expands its e-commerce offering and moves to a mobile-first product.
- Today
Ranks #137 among the most visited websites in India.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Wide product assortment with competitive local pricing
- Established delivery and returns network
- Local payment methods and installment options
- Mature seller tools and campaign calendar
Cons
- Product quality varies between third-party sellers
- Returns and disputes can take time on marketplace orders
- Commissions and ad costs pressure smaller sellers
- International shipping coverage is limited
Key statistics
Frequently asked questions
Who owns Zepto?
Zepto is operated by Kiranakart Technologies. Private company structure, based on public filings and press reporting.
Where is Zepto headquartered?
Zepto is headquartered in Mumbai, India.
When was Zepto founded?
Zepto was founded in 2021 by Aadit Palicha, Kaivalya Vohra.
How many employees does Zepto have?
Zepto employs approximately 5,000+ people.
What is Zepto's revenue?
Zepto's revenue: ≈ $1 billion annual revenue (est.).
Who are Zepto's competitors?
Main competitors in India include blinkit.com, swiggy.com, bigbasket.com.
How does Zepto make money?
Mainly commissions, delivery fees, advertising.
Is Zepto publicly traded?
No — Zepto is not listed as an independent public company; it is operated by Kiranakart Technologies.
How many visitors does Zepto get?
Third-party estimates place Zepto at roughly 30 million visits per month, mostly from India, with 76% mobile traffic.
Is Zepto safe?
Zepto is an established e-commerce site founded in 2021 and ranked #137 in India; use the official domain zeptonow.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementszeptonow.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageIndia and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos