Nykaa
An Indian beauty and fashion e-commerce platform with a large store network.
Nykaa at a glance
Nykaa is a website and one of the most visited sites in India, currently ranked #133 in the country. It was founded in 2012 by Falguni Nayar and is headquartered in Mumbai, India. Today Nykaa is owned by FSN E-Commerce Ventures. Our estimates put its audience at ≈ 70 million visits per month. The business earns money mainly through product sales, marketplace commissions, private label sales. Its closest rivals include myntra.com, purplle.com, sephora.in.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 65.8 million / month | +2% |
| Q2 | ≈ 67.9 million / month | +3% |
| Q3 | ≈ 70 million / month | +3% |
| Q4 | ≈ 74.2 million / month | +6% |
Traffic sources
- Direct56%
- Organic search27%
- Referral9%
- Social5%
- Paid3%
Audience & demographics
- Men57%
- Women43%
- Age 25-3432%
- Age 35-4424%
- Age 18-2421%
The audience is concentrated in India, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- India86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 21 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- India
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| nykaa | 1 | Very high | Dominant |
| login | Top 10 | High | — |
| app download | Top 10 | High | — |
| pricing | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the India web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 68% mobile
- Position in country
- Among the leading technology apps in India
Company information
- Website
- nykaa.com
- Sector
- Technology
- Owner
- FSN E-Commerce Ventures
- Owner type
- Public company
- Founders
- Falguni Nayar
- Founded
- 2012
- Headquarters
- Mumbai, India
- Employees
- 4,000+
- Ownership
- FSN E-Commerce Ventures controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $900 million annual revenue (est.)
- Languages
- English, Hindi
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- ≈ $900 million annual revenue (est.)
- Ownership
- Public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Nykaa operates a technology platform focused on India. An Indian beauty and fashion e-commerce platform with a large store network. Revenue comes mainly from product sales, supported by the other lines listed below.
- Product sales
- Marketplace commissions
- Private label sales
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- India
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (India)
- #133 in this index
- Sector rank
- Leading technology site in India
- Global rank
- 1200
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| myntra.com | ≈ 42 million / month | #134 class competitor | — |
| purplle.com | ≈ 31.5 million / month | #135 class competitor | — |
| sephora.in | ≈ 21 million / month | #136 class competitor | — |
What is Nykaa?
Nykaa (nykaa.com) is a technology platform serving users in India. An Indian beauty and fashion e-commerce platform with a large store network. It ranks #133 among the most visited websites in the country in this index, within the technology category.
Who owns Nykaa?
The site is operated by FSN E-Commerce Ventures, founded by Falguni Nayar. The company was established in 2012 and is headquartered in Mumbai, India. It employs around 4,000+.
Traffic and audience
Traffic estimates place Nykaa at roughly 70 million visits per month, about 2.3 million per day. Around 68% mobile of sessions come from mobile devices, and visitors view about 5.6 pages per visit with an average session of 5 min.
How Nykaa makes money
Revenue comes primarily from product sales, alongside marketplace commissions, private label sales.
Competitors in India
Its closest rivals include myntra.com, purplle.com, sephora.in.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2012
Nykaa is founded in Mumbai, India.
- Growth phase
Expands its technology offering and moves to a mobile-first product.
- Today
Ranks #133 among the most visited websites in India.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Fast, reliable core product used daily
- Deep local language and market support
- Strong developer and integration ecosystem
- Free tier with broad reach
Cons
- Data collection and privacy questions from advertising
- Feature set can be complex for new users
- Limited direct customer support
- Dependence on advertising revenue
Key statistics
Frequently asked questions
Who owns Nykaa?
Nykaa is operated by FSN E-Commerce Ventures. Public company structure, based on public filings and press reporting.
Where is Nykaa headquartered?
Nykaa is headquartered in Mumbai, India.
When was Nykaa founded?
Nykaa was founded in 2012 by Falguni Nayar.
How many employees does Nykaa have?
Nykaa employs approximately 4,000+ people.
What is Nykaa's revenue?
Nykaa's revenue: ≈ $900 million annual revenue (est.).
Who are Nykaa's competitors?
Main competitors in India include myntra.com, purplle.com, sephora.in.
How does Nykaa make money?
Mainly product sales, marketplace commissions, private label sales.
Is Nykaa publicly traded?
Nykaa's ownership: Public company.
How many visitors does Nykaa get?
Third-party estimates place Nykaa at roughly 70 million visits per month, mostly from India, with 68% mobile traffic.
Is Nykaa safe?
Nykaa is an established technology site founded in 2012 and ranked #133 in India; use the official domain nykaa.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsnykaa.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageIndia and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos