BigBasket
One of India's largest online grocery platforms with scheduled and quick delivery.
BigBasket at a glance
BigBasket is an e-commerce website and one of the most visited sites in India, currently ranked #135 in the country. It was founded in 2011 by Hari Menon, V. S. Sudhakar, Abhinay Choudhari and is headquartered in Bengaluru, India. Today BigBasket is owned by Supermarket Grocery Supplies (Tata Digital). Our estimates put its audience at ≈ 35 million visits per month. The business earns money mainly through product sales, delivery fees, subscriptions. Its closest rivals include blinkit.com, jiomart.com, swiggy.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 32.9 million / month | +2% |
| Q2 | ≈ 33.9 million / month | +3% |
| Q3 | ≈ 35 million / month | +3% |
| Q4 | ≈ 37.1 million / month | +6% |
Traffic sources
- Direct48%
App-first shopping habit
- Organic search31%
- Paid search11%
- Social6%
- Referral & email4%
Audience & demographics
- Women54%
- Men46%
- Age 25-3430%
- Age 18-2423%
- Age 35-4422%
The audience is concentrated in India, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- India86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 10.5 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- India
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| bigbasket | 1 | Very high | Dominant |
| online shopping | Top 10 | High | — |
| discount codes | Top 10 | High | — |
| free delivery | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the India web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 76% mobile
- Position in country
- Among the leading e-commerce apps in India
Company information
- Website
- bigbasket.com
- Sector
- E-commerce
- Owner
- Supermarket Grocery Supplies (Tata Digital)
- Owner type
- Subsidiary of private company
- Founders
- Hari Menon, V. S. Sudhakar, Abhinay Choudhari
- Founded
- 2011
- Headquarters
- Bengaluru, India
- Employees
- 10,000+
- Ownership
- Supermarket Grocery Supplies (Tata Digital) controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $1.5 billion annual revenue (est.)
- Languages
- English
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- ≈ $1.5 billion annual revenue (est.)
- Ownership
- Subsidiary of private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
BigBasket operates an online retail and marketplace platform focused on India. One of India's largest online grocery platforms with scheduled and quick delivery. Revenue comes mainly from product sales, supported by the other lines listed below.
- Product sales
- Delivery fees
- Subscriptions
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- India
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (India)
- #135 in this index
- Sector rank
- Leading e-commerce site in India
- Global rank
- 2500
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| blinkit.com | ≈ 21 million / month | #136 class competitor | — |
| jiomart.com | ≈ 15.7 million / month | #137 class competitor | — |
| swiggy.com | ≈ 10.5 million / month | #138 class competitor | — |
What is BigBasket?
BigBasket (bigbasket.com) is an online retail and marketplace platform serving users in India. One of India's largest online grocery platforms with scheduled and quick delivery. It ranks #135 among the most visited websites in the country in this index, within the e-commerce category.
Who owns BigBasket?
The site is operated by Supermarket Grocery Supplies (Tata Digital), founded by Hari Menon, V. S. Sudhakar, Abhinay Choudhari. The company was established in 2011 and is headquartered in Bengaluru, India. It employs around 10,000+.
Traffic and audience
Traffic estimates place BigBasket at roughly 35 million visits per month, about 1.2 million per day. Around 76% mobile of sessions come from mobile devices, and visitors view about 7.4 pages per visit with an average session of 6 min.
How BigBasket makes money
Revenue comes primarily from product sales, alongside delivery fees, subscriptions.
Competitors in India
Its closest rivals include blinkit.com, jiomart.com, swiggy.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2011
BigBasket is founded in Bengaluru, India.
- Growth phase
Expands its e-commerce offering and moves to a mobile-first product.
- Today
Ranks #135 among the most visited websites in India.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Wide product assortment with competitive local pricing
- Established delivery and returns network
- Local payment methods and installment options
- Mature seller tools and campaign calendar
Cons
- Product quality varies between third-party sellers
- Returns and disputes can take time on marketplace orders
- Commissions and ad costs pressure smaller sellers
- International shipping coverage is limited
Key statistics
Frequently asked questions
Who owns BigBasket?
BigBasket is operated by Supermarket Grocery Supplies (Tata Digital). Subsidiary of private company structure, based on public filings and press reporting.
Where is BigBasket headquartered?
BigBasket is headquartered in Bengaluru, India.
When was BigBasket founded?
BigBasket was founded in 2011 by Hari Menon, V. S. Sudhakar, Abhinay Choudhari.
How many employees does BigBasket have?
BigBasket employs approximately 10,000+ people.
What is BigBasket's revenue?
BigBasket's revenue: ≈ $1.5 billion annual revenue (est.).
Who are BigBasket's competitors?
Main competitors in India include blinkit.com, jiomart.com, swiggy.com.
How does BigBasket make money?
Mainly product sales, delivery fees, subscriptions.
Is BigBasket publicly traded?
No — BigBasket is not listed as an independent public company; it is operated by Supermarket Grocery Supplies (Tata Digital).
How many visitors does BigBasket get?
Third-party estimates place BigBasket at roughly 35 million visits per month, mostly from India, with 76% mobile traffic.
Is BigBasket safe?
BigBasket is an established e-commerce site founded in 2011 and ranked #135 in India; use the official domain bigbasket.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsbigbasket.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageIndia and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos