Croma
A Tata-owned Indian electronics retailer with an online store and large store network.
Croma at a glance
Croma is an e-commerce website and one of the most visited sites in India, currently ranked #138 in the country. It was founded in 2006 by Tata Group and is headquartered in Mumbai, India. Today Croma is owned by Infiniti Retail (Tata Group). Our estimates put its audience at ≈ 25 million visits per month. The business earns money mainly through product sales, services and warranties. Its closest rivals include reliancedigital.in, flipkart.com, amazon.in.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 23.5 million / month | +2% |
| Q2 | ≈ 24.3 million / month | +3% |
| Q3 | ≈ 25 million / month | +3% |
| Q4 | ≈ 26.5 million / month | +6% |
Traffic sources
- Direct48%
App-first shopping habit
- Organic search31%
- Paid search11%
- Social6%
- Referral & email4%
Audience & demographics
- Women54%
- Men46%
- Age 25-3430%
- Age 18-2423%
- Age 35-4422%
The audience is concentrated in India, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- India86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 7.5 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- India
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| croma | 1 | Very high | Dominant |
| online shopping | Top 10 | High | — |
| discount codes | Top 10 | High | — |
| free delivery | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the India web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 76% mobile
- Position in country
- Among the leading e-commerce apps in India
Company information
- Website
- croma.com
- Sector
- E-commerce
- Owner
- Infiniti Retail (Tata Group)
- Owner type
- Subsidiary of public company
- Founders
- Tata Group
- Founded
- 2006
- Headquarters
- Mumbai, India
- Employees
- 7,000+
- Ownership
- Infiniti Retail (Tata Group) controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $2.5 billion annual revenue (est.)
- Languages
- English
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- ≈ $2.5 billion annual revenue (est.)
- Ownership
- Subsidiary of public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Croma operates an online retail and marketplace platform focused on India. A Tata-owned Indian electronics retailer with an online store and large store network. Revenue comes mainly from product sales, supported by the other lines listed below.
- Product sales
- Services and warranties
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- India
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (India)
- #138 in this index
- Sector rank
- Leading e-commerce site in India
- Global rank
- 2500
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| reliancedigital.in | ≈ 15 million / month | #139 class competitor | — |
| flipkart.com | ≈ 11.2 million / month | #140 class competitor | — |
| amazon.in | ≈ 7.5 million / month | #141 class competitor | — |
What is Croma?
Croma (croma.com) is an online retail and marketplace platform serving users in India. A Tata-owned Indian electronics retailer with an online store and large store network. It ranks #138 among the most visited websites in the country in this index, within the e-commerce category.
Who owns Croma?
The site is operated by Infiniti Retail (Tata Group), founded by Tata Group. The company was established in 2006 and is headquartered in Mumbai, India. It employs around 7,000+.
Traffic and audience
Traffic estimates place Croma at roughly 25 million visits per month, about 0.8 million per day. Around 76% mobile of sessions come from mobile devices, and visitors view about 7.4 pages per visit with an average session of 6 min.
How Croma makes money
Revenue comes primarily from product sales, alongside services and warranties.
Competitors in India
Its closest rivals include reliancedigital.in, flipkart.com, amazon.in.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2006
Croma is founded in Mumbai, India.
- Growth phase
Expands its e-commerce offering and moves to a mobile-first product.
- Today
Ranks #138 among the most visited websites in India.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Wide product assortment with competitive local pricing
- Established delivery and returns network
- Local payment methods and installment options
- Mature seller tools and campaign calendar
Cons
- Product quality varies between third-party sellers
- Returns and disputes can take time on marketplace orders
- Commissions and ad costs pressure smaller sellers
- International shipping coverage is limited
Key statistics
Frequently asked questions
Who owns Croma?
Croma is operated by Infiniti Retail (Tata Group). Subsidiary of public company structure, based on public filings and press reporting.
Where is Croma headquartered?
Croma is headquartered in Mumbai, India.
When was Croma founded?
Croma was founded in 2006 by Tata Group.
How many employees does Croma have?
Croma employs approximately 7,000+ people.
What is Croma's revenue?
Croma's revenue: ≈ $2.5 billion annual revenue (est.).
Who are Croma's competitors?
Main competitors in India include reliancedigital.in, flipkart.com, amazon.in.
How does Croma make money?
Mainly product sales, services and warranties.
Is Croma publicly traded?
Croma's ownership: Subsidiary of public company.
How many visitors does Croma get?
Third-party estimates place Croma at roughly 25 million visits per month, mostly from India, with 76% mobile traffic.
Is Croma safe?
Croma is an established e-commerce site founded in 2006 and ranked #138 in India; use the official domain croma.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementscroma.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageIndia and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos