eBay UK
Leading UK marketplace for new and second-hand goods.
eBay UK at a glance
eBay UK is an e-commerce website and one of the most visited sites in United Kingdom, currently ranked #7 in the country. It was founded in 1999 and is headquartered in London, United Kingdom. Today eBay UK is owned by eBay Inc.. Our estimates put its audience at ≈ 190 million visits per month. The business earns money mainly through marketplace fees, advertising, payments. Its closest rivals include amazon.co.uk, gumtree.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 179 million / month | +2% |
| Q2 | ≈ 184 million / month | +3% |
| Q3 | ≈ 190 million / month | +3% |
| Q4 | ≈ 201 million / month | +6% |
Traffic sources
- Direct48%
App-first shopping habit
- Organic search31%
- Paid search11%
- Social6%
- Referral & email4%
Audience & demographics
- Women54%
- Men46%
- Age 25-3430%
- Age 18-2423%
- Age 35-4422%
The audience is concentrated in United Kingdom, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- United Kingdom86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 57 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- United Kingdom
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| ebay uk | 1 | Very high | Dominant |
| online shopping | Top 10 | High | — |
| discount codes | Top 10 | High | — |
| free delivery | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the United Kingdom web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 76% mobile
- Position in country
- Among the leading e-commerce apps in United Kingdom
Company information
- Website
- ebay.co.uk
- Sector
- E-commerce
- Owner
- eBay Inc.
- Owner type
- Public multinational
- Founded
- 1999
- Headquarters
- London, United Kingdom
- Employees
- 1,000+
- Ownership
- eBay Inc. controls the platform. Ownership details are based on public filings and press reporting.
- Languages
- English
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Public multinational
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
eBay UK operates an online retail and marketplace platform focused on United Kingdom. Leading UK marketplace for new and second-hand goods. Revenue comes mainly from marketplace fees, supported by the other lines listed below.
- Marketplace fees
- Advertising
- Payments
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- United Kingdom
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (United Kingdom)
- #7 in this index
- Sector rank
- Leading e-commerce site in United Kingdom
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| amazon.co.uk | ≈ 114 million / month | #8 class competitor | — |
| gumtree.com | ≈ 85.5 million / month | #9 class competitor | — |
What is eBay UK?
eBay UK (ebay.co.uk) is an online retail and marketplace platform serving users in United Kingdom. Leading UK marketplace for new and second-hand goods. It ranks #7 among the most visited websites in the country in this index, within the e-commerce category.
Who owns eBay UK?
The site is operated by eBay Inc.. The company was established in 1999 and is headquartered in London, United Kingdom. It employs around 1,000+.
Traffic and audience
Traffic estimates place eBay UK at roughly 190 million visits per month, about 6.3 million per day. Around 76% mobile of sessions come from mobile devices, and visitors view about 7.4 pages per visit with an average session of 6 min.
How eBay UK makes money
Revenue comes primarily from marketplace fees, alongside advertising, payments.
Competitors in United Kingdom
Its closest rivals include amazon.co.uk, gumtree.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1999
eBay UK is founded in London, United Kingdom.
- Growth phase
Expands its e-commerce offering and moves to a mobile-first product.
- Today
Ranks #7 among the most visited websites in United Kingdom.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Wide product assortment with competitive local pricing
- Established delivery and returns network
- Local payment methods and installment options
- Mature seller tools and campaign calendar
Cons
- Product quality varies between third-party sellers
- Returns and disputes can take time on marketplace orders
- Commissions and ad costs pressure smaller sellers
- International shipping coverage is limited
Key statistics
Frequently asked questions
Who owns eBay UK?
eBay UK is operated by eBay Inc.. Public multinational structure, based on public filings and press reporting.
Where is eBay UK headquartered?
eBay UK is headquartered in London, United Kingdom.
When was eBay UK founded?
eBay UK was founded in 1999.
How many employees does eBay UK have?
eBay UK employs approximately 1,000+ people.
What is eBay UK's revenue?
eBay UK does not publish standalone revenue; income comes from marketplace fees, advertising, payments.
Who are eBay UK's competitors?
Main competitors in United Kingdom include amazon.co.uk, gumtree.com.
How does eBay UK make money?
Mainly marketplace fees, advertising, payments.
Is eBay UK publicly traded?
eBay UK's ownership: Public multinational.
How many visitors does eBay UK get?
Third-party estimates place eBay UK at roughly 190 million visits per month, mostly from United Kingdom, with 76% mobile traffic.
Is eBay UK safe?
eBay UK is an established e-commerce site founded in 1999 and ranked #7 in United Kingdom; use the official domain ebay.co.uk and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsebay.co.uk
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageUnited Kingdom and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos