University of Oxford
The oldest university in the English-speaking world and one of the premier academic research institutions.
University of Oxford at a glance
University of Oxford is an education website and one of the most visited sites in United Kingdom, currently ranked #9 in the country. It was founded in 1096 by Monastic Academics and is headquartered in Oxford, United Kingdom. Today University of Oxford is owned by University of Oxford. Our estimates put its audience at ≈ 28 million visits per month. The business earns money mainly through research grants, tuition fees, oxford university press. Its closest rivals include cam.ac.uk.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 26.3 million / month | +2% |
| Q2 | ≈ 27.2 million / month | +3% |
| Q3 | ≈ 28 million / month | +3% |
| Q4 | ≈ 29.7 million / month | +6% |
Traffic sources
- Organic search44%
- Direct36%
- Referral10%
- Social6%
- Paid4%
Audience & demographics
- Women51%
- Men49%
- Age 18-2434%
- Age 25-3427%
- Age 35-4419%
The audience is concentrated in United Kingdom, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- United Kingdom86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 8.4 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- United Kingdom
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| university of oxford | 1 | Very high | Dominant |
| exam results | Top 10 | High | — |
| past papers | Top 10 | High | — |
| online courses | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the United Kingdom web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 66% mobile
- Position in country
- Among the leading education apps in United Kingdom
Company information
- Website
- ox.ac.uk
- Sector
- Education
- Owner
- University of Oxford
- Owner type
- Public university
- Founders
- Monastic Academics
- Founded
- 1096
- Headquarters
- Oxford, United Kingdom
- Employees
- 15,000+
- Ownership
- University of Oxford controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- Undisclosed
- Languages
- English
- Top traffic sources
- organic search, direct, referral
Financials
- Revenue
- Undisclosed
- Ownership
- Public university
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
University of Oxford operates an education platform focused on United Kingdom. The oldest university in the English-speaking world and one of the premier academic research institutions. Revenue comes mainly from research grants, supported by the other lines listed below.
- Research Grants
- Tuition Fees
- Oxford University Press
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- United Kingdom
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (United Kingdom)
- #9 in this index
- Sector rank
- Leading education site in United Kingdom
- Global rank
- 2100
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| cam.ac.uk | ≈ 16.8 million / month | #10 class competitor | — |
What is University of Oxford?
University of Oxford (ox.ac.uk) is an education platform serving users in United Kingdom. The oldest university in the English-speaking world and one of the premier academic research institutions. It ranks #9 among the most visited websites in the country in this index, within the education category.
Who owns University of Oxford?
The site is operated by University of Oxford, founded by Monastic Academics. The company was established in 1096 and is headquartered in Oxford, United Kingdom. It employs around 15,000+.
Traffic and audience
Traffic estimates place University of Oxford at roughly 28 million visits per month, about 0.9 million per day. Around 66% mobile of sessions come from mobile devices, and visitors view about 5.2 pages per visit with an average session of 9 min.
How University of Oxford makes money
Revenue comes primarily from research grants, alongside tuition fees, oxford university press.
Competitors in United Kingdom
Its closest rivals include cam.ac.uk.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1096
University of Oxford is founded in Oxford, United Kingdom.
- Growth phase
Expands its education offering and moves to a mobile-first product.
- Today
Ranks #9 among the most visited websites in United Kingdom.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Free or low-cost access to study material
- Content aligned with the national curriculum
- Works on low-end devices
- Exam and result services in one place
Cons
- Peak-period slowdowns around exam dates
- Uneven content quality between subjects
- Limited personalised feedback
- Some features locked behind subscriptions
Key statistics
Frequently asked questions
Who owns University of Oxford?
University of Oxford is operated by University of Oxford. Public university structure, based on public filings and press reporting.
Where is University of Oxford headquartered?
University of Oxford is headquartered in Oxford, United Kingdom.
When was University of Oxford founded?
University of Oxford was founded in 1096 by Monastic Academics.
How many employees does University of Oxford have?
University of Oxford employs approximately 15,000+ people.
What is University of Oxford's revenue?
University of Oxford's revenue: Undisclosed.
Who are University of Oxford's competitors?
Main competitors in United Kingdom include cam.ac.uk.
How does University of Oxford make money?
Mainly research grants, tuition fees, oxford university press.
Is University of Oxford publicly traded?
University of Oxford's ownership: Public university.
How many visitors does University of Oxford get?
Third-party estimates place University of Oxford at roughly 28 million visits per month, mostly from United Kingdom, with 66% mobile traffic.
Is University of Oxford safe?
University of Oxford is an established education site founded in 1096 and ranked #9 in United Kingdom; use the official domain ox.ac.uk and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsox.ac.uk
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageUnited Kingdom and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos