Evening Standard
London's local news site covering the capital's politics, property, transport and culture.
Evening Standard at a glance
Evening Standard is a news & media website and one of the most visited sites in United Kingdom, currently ranked #103 in the country. It was founded in 1827 by Stanley Lee Rice and is headquartered in London, UK. Today Evening Standard is owned by Independent Digital News & Media. Our estimates put its audience at ≈ 45 million visits per month. The business earns money mainly through digital advertising, events. Its closest rivals include metro.co.uk, mylondon.news, independent.co.uk.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 42.3 million / month | +2% |
| Q2 | ≈ 43.6 million / month | +3% |
| Q3 | ≈ 45 million / month | +3% |
| Q4 | ≈ 47.7 million / month | +6% |
Traffic sources
- Direct37%
- Organic search34%
- Social18%
- News aggregators8%
- Email3%
Audience & demographics
- Men55%
- Women45%
- Age 35-4426%
- Age 45-5423%
- Age 25-3422%
The audience is concentrated in United Kingdom, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- United Kingdom86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 13.5 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- United Kingdom
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| evening standard | 1 | Very high | Dominant |
| breaking news | Top 10 | High | — |
| today's headlines | Top 10 | High | — |
| live coverage | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the United Kingdom web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 79% mobile
- Position in country
- Among the leading news & media apps in United Kingdom
Company information
- Website
- standard.co.uk
- Sector
- News & Media
- Owner
- Independent Digital News & Media
- Owner type
- Private company
- Founders
- Stanley Lee Rice
- Founded
- 1827
- Headquarters
- London, UK
- Employees
- 200+
- Ownership
- Independent Digital News & Media controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $70 million annual revenue (est.)
- Languages
- English
- Top traffic sources
- direct, organic search, social
Financials
- Revenue
- ≈ $70 million annual revenue (est.)
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Evening Standard operates a news and media publisher focused on United Kingdom. London's local news site covering the capital's politics, property, transport and culture. Revenue comes mainly from digital advertising, supported by the other lines listed below.
- Digital advertising
- Events
Products & services
International presence
- Primary market
- United Kingdom
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (United Kingdom)
- #103 in this index
- Sector rank
- Leading news & media site in United Kingdom
- Global rank
- 1500
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| metro.co.uk | ≈ 27 million / month | #104 class competitor | — |
| mylondon.news | ≈ 20.2 million / month | #105 class competitor | — |
| independent.co.uk | ≈ 13.5 million / month | #106 class competitor | — |
What is Evening Standard?
Evening Standard (standard.co.uk) is a news and media publisher serving users in United Kingdom. London's local news site covering the capital's politics, property, transport and culture. It ranks #103 among the most visited websites in the country in this index, within the news & media category.
Who owns Evening Standard?
The site is operated by Independent Digital News & Media, founded by Stanley Lee Rice. The company was established in 1827 and is headquartered in London, UK. It employs around 200+.
Traffic and audience
Traffic estimates place Evening Standard at roughly 45 million visits per month, about 1.5 million per day. Around 79% mobile of sessions come from mobile devices, and visitors view about 3.1 pages per visit with an average session of 3 min.
How Evening Standard makes money
Revenue comes primarily from digital advertising, alongside events.
Competitors in United Kingdom
Its closest rivals include metro.co.uk, mylondon.news, independent.co.uk.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1827
Evening Standard is founded in London, UK.
- Growth phase
Expands its news & media offering and moves to a mobile-first product.
- Today
Ranks #103 among the most visited websites in United Kingdom.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Broad daily news coverage with national reach
- Fast breaking-news publishing
- Free access to most articles
- Strong presence in search and social
Cons
- Heavy advertising load on article pages
- Editorial line criticised by parts of the audience
- Clickbait headlines on high-traffic sections
- Paywall limits on premium content
Key statistics
Frequently asked questions
Who owns Evening Standard?
Evening Standard is operated by Independent Digital News & Media. Private company structure, based on public filings and press reporting.
Where is Evening Standard headquartered?
Evening Standard is headquartered in London, UK.
When was Evening Standard founded?
Evening Standard was founded in 1827 by Stanley Lee Rice.
How many employees does Evening Standard have?
Evening Standard employs approximately 200+ people.
What is Evening Standard's revenue?
Evening Standard's revenue: ≈ $70 million annual revenue (est.).
Who are Evening Standard's competitors?
Main competitors in United Kingdom include metro.co.uk, mylondon.news, independent.co.uk.
How does Evening Standard make money?
Mainly digital advertising, events.
Is Evening Standard publicly traded?
No — Evening Standard is not listed as an independent public company; it is operated by Independent Digital News & Media.
How many visitors does Evening Standard get?
Third-party estimates place Evening Standard at roughly 45 million visits per month, mostly from United Kingdom, with 79% mobile traffic.
Is Evening Standard safe?
Evening Standard is an established news & media site founded in 1827 and ranked #103 in United Kingdom; use the official domain standard.co.uk and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsstandard.co.uk
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageUnited Kingdom and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos