Trendyol
Türkiye's largest online marketplace and its first decacorn.
Trendyol at a glance
Trendyol is an e-commerce website and one of the most visited sites in Türkiye, currently ranked #1 in the country. It was founded in 2010 by Demet Mutlu and is headquartered in Istanbul, Türkiye. Today Trendyol is owned by DSM Grup Danışmanlık İletişim ve Satış Ticaret A.Ş.. Our estimates put its audience at ≈ 250 million visits per month. The business earns money mainly through marketplace commissions from sellers, seller advertising and sponsored placements, trendyol express delivery and logistics fees. Its closest rivals include hepsiburada.com, amazon.com.tr, n11.com, ciceksepeti.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 230 million / month | +4% |
| Q2 | ≈ 240 million / month | +4% |
| Q3 | ≈ 248 million / month | +3% |
| Q4 (peak season) | ≈ 275 million / month | +11% |
Traffic sources
- Direct58%
App-first shopping habit
- Organic search26%
- Paid search8%
- Social5%
- Referral & email3%
Audience & demographics
- Women56%
- Men44%
- Age 25-3431%
- Age 18-2424%
- Age 35-4422%
The audience skews urban and mobile, with the strongest concentration in Istanbul, Ankara and Izmir.
Geographic reach
- Türkiye88%
- Germany3%
- Azerbaijan2%
- Gulf region2%
- Other5%
SEO profile
- Organic keywords
- Millions of indexed product and category terms
- Estimated organic traffic
- ≈ 60 million visits / month
- Branded share of search
- High — brand terms dominate
- Indexed pages
- Tens of millions (product level)
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| trendyol | 1 | Very high | Dominant |
| trendyol indirim kuponu | 1 | High | — |
| kadın elbise | Top 3 | High | — |
| spor ayakkabı | Top 5 | High | — |
Backlink profile
- Referring domains
- Hundreds of thousands
- Link profile
- News, blogs, coupon sites, seller directories
- Authority
- Very high within the Turkish web
Top referral sources
- Coupon and deal sites34%
- News and media22%
- Price comparison sites18%
- Blogs and forums14%
- Other12%
Technology stack
Website technologies
Advertising & analytics technologies
Trendyol runs its own retail media platform, logistics software and payment stack in-house.
Mobile app statistics
- App share of traffic
- ≈ 80% of sessions
- Companion apps
- Trendyol Go, Trendyol Seller, Trendyol Meslek
- Position in Türkiye
- Consistently top shopping app
Company information
- Website
- trendyol.com
- Sector
- E-commerce
- Owner
- DSM Grup Danışmanlık İletişim ve Satış Ticaret A.Ş.
- Owner type
- Private company, majority owned by Alibaba Group
- Founders
- Demet Mutlu
- Founded
- 2010
- Headquarters
- Istanbul, Türkiye
- Employees
- 10,000+
- Ownership
- Alibaba Group (majority), General Atlantic, SoftBank Vision Fund, Princeville Capital, Qatar Investment Authority
- Valuation
- USD 16.5 billion at its 2021 funding round
- Revenue
- Gross merchandise value reported above USD 10 billion annually
- Languages
- Turkish, English, Arabic, German
- Top traffic sources
- Direct, organic search, paid social
Ownership, investors & funding history
| Date | Round | Amount | Investors |
|---|---|---|---|
| 2010-2016 | Early venture rounds | ≈ USD 60 million | Tiger Global, Kleiner Perkins, EBRD |
| 2018 | Majority acquisition | Undisclosed | Alibaba Group |
| 2021 | Growth round | USD 1.5 billion | General Atlantic, SoftBank Vision Fund, Princeville Capital, QIA |
Financials
- Gross merchandise value
- Above USD 10 billion annually
- Valuation
- USD 16.5 billion (2021 round)
- Total funding
- ≈ USD 1.8 billion disclosed
- Profitability
- Reinvesting in logistics and international growth
Business model & revenue
Trendyol runs a hybrid model: a first-party retail arm plus an open marketplace where independent sellers list their own products. Commission on marketplace orders is the core revenue line, extended by seller advertising, in-house logistics, quick commerce and payments.
- Marketplace commissions from sellers
- Seller advertising and sponsored placements
- Trendyol Express delivery and logistics fees
- Trendyol Go food and grocery delivery
- Trendyol Pay and financial services
Products & services
Core marketplace across fashion, electronics, home, cosmetics and more.
In-house last-mile delivery and logistics network.
Food, grocery and quick-commerce delivery.
Wallet and payment services for buyers and sellers.
Private-label fashion brand.
Second-hand fashion marketplace.
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
Seller ecosystem
- Active sellers
- 240,000+
- Seller tools
- Trendyol Seller panel, Ads console, analytics, API
- Commission range
- Category dependent, typically mid single digits to ~20%
- Fulfilment
- Seller-shipped or Trendyol warehouse fulfilment
International seller opportunities
- Cross-border sellers can reach Turkish shoppers plus Gulf and European storefronts from one account.
- Retail media placements let smaller brands buy visibility inside search results.
- Trendyol handles local payment methods and installments that are hard to support alone.
- Turkish-language listings and local returns handling are required for competitive conversion.
International presence
- Active markets
- Türkiye, Gulf region (UAE, Saudi Arabia, Qatar, Kuwait, Bahrain), Germany and other EU markets
- International brand
- Trendyol operates cross-border storefronts under the same brand
- Offices
- Istanbul, Amsterdam, Berlin, Dubai, Shenzhen
Employee statistics
Customer statistics
API & developer information
- Seller API
- Public REST API for listings, orders, stock and invoices
- Authentication
- Supplier ID with API key and secret
- Integrations
- Widely supported by Turkish and EU e-commerce integrators
Website rankings
- Country rank (Türkiye)
- #1 e-commerce site
- Global rank
- Top 150 worldwide
- Sector rank
- Largest marketplace in Türkiye by GMV
- App ranking
- Top shopping app on iOS and Android in Türkiye
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| trendyol.com | ≈ 250M / month | #1 in Türkiye | Widest assortment and own logistics |
| hepsiburada.com | ≈ 90M / month | #2 | Strong in electronics |
| amazon.com.tr | ≈ 45M / month | #3 | Global catalogue, smaller local seller base |
| n11.com | ≈ 30M / month | #4 | Marketplace-only model |
What is Trendyol?
Trendyol is the largest online marketplace in Türkiye. It started in 2010 as a fashion-only retailer and grew into a general marketplace covering electronics, home goods, cosmetics, groceries and food delivery. The platform combines a first-party retail arm with a marketplace where hundreds of thousands of independent sellers list their own products.
Who owns Trendyol?
The site is operated by DSM Grup Danışmanlık İletişim ve Satış Ticaret A.Ş. Alibaba Group is the majority shareholder after its 2018 investment, alongside General Atlantic, SoftBank Vision Fund, Princeville Capital and the Qatar Investment Authority. Founder Demet Mutlu led the company through its growth into Türkiye's first decacorn.
Traffic and audience
Trendyol is consistently among the most visited websites in Türkiye, with traffic estimates in the range of 250 million visits per month. Roughly four out of five sessions come from mobile devices, and direct traffic dominates, which reflects a strong app-first habit among Turkish shoppers.
How Trendyol makes money
Revenue comes primarily from commissions charged on marketplace sales, with growing contributions from seller advertising, the Trendyol Express delivery network, Trendyol Go food and grocery delivery, and Trendyol Pay financial services.
Competitors in Türkiye
Its closest rivals are Hepsiburada, Amazon Türkiye, N11 and, in specific categories, Çiçeksepeti and Migros Sanal Market.
Company history & milestones
- 2010
Founded in Istanbul by Demet Mutlu as an online fashion retailer.
- 2018
Alibaba Group acquires a majority stake in the company.
- 2021
Raises USD 1.5 billion at a USD 16.5 billion valuation.
- 2022
Expands into Gulf and European markets and scales Trendyol Go.
Latest news
- Trendyol expands its Gulf operationsCompany announcements · Recent
Storefronts in UAE, Saudi Arabia and neighbouring markets.
- Growth of Trendyol Go quick commercePress coverage · Recent
Grocery and restaurant delivery scaled across major cities.
- Investment in logistics capacityPress coverage · Recent
New warehouses and sorting centres to shorten delivery times.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.5 / 5 | 9M+ | Praise for delivery speed |
| App Store (TR) | ≈ 4.7 / 5 | 1M+ | High rating for app usability |
| Consumer complaint platforms | Mixed | Large volume | Returns and seller quality are common themes |
App store ratings are strong, while public complaint platforms show the usual marketplace friction around third-party seller quality and returns.
Pros & cons
Pros
- Largest product assortment in Türkiye with competitive pricing
- Fast in-house delivery through Trendyol Express
- Local payment methods and installment options
- Mature seller tools, ads console and public API
Cons
- Product quality varies between third-party sellers
- Returns and disputes can take time on marketplace orders
- Category commissions and ad costs pressure small sellers
- International shipping coverage is still narrower than global rivals
Key statistics
Frequently asked questions
Who owns Trendyol?
Trendyol is operated by DSM Grup Danışmanlık İletişim ve Satış Ticaret A.Ş. Alibaba Group holds the majority stake after its 2018 investment, alongside General Atlantic, SoftBank Vision Fund, Princeville Capital and the Qatar Investment Authority.
How many visitors does Trendyol get?
Third-party estimates place Trendyol at roughly 250 million visits per month, with about 80% of sessions coming from mobile devices.
How does Trendyol make money?
Mainly through marketplace commissions, plus seller advertising, Trendyol Express delivery fees, Trendyol Go quick commerce and Trendyol Pay financial services.
Can international sellers list on Trendyol?
Yes. Trendyol runs a cross-border seller programme, and its public seller API is supported by many e-commerce integrators.
Is Trendyol bigger than Hepsiburada?
Yes. Trendyol leads on both traffic and gross merchandise value, with Hepsiburada the closest local competitor.
Popular searches
Data sources & confidence
- Company announcements and investor communicationsTrendyol / Alibaba Group
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press coverage of funding and expansionInternational business media
- Data confidence
- Medium-high for company facts, medium for traffic and financial estimates. Figures are rounded and marked with ≈ where modelled.
- Last updated
- January 2026
Traffic and financial figures are third-party estimates and public reports, reviewed quarterly.
Social media profiles & statistics