Yemeksepeti
The platform that invented online food ordering in Türkiye.
Yemeksepeti at a glance
Yemeksepeti is a food & delivery website and one of the most visited sites in Türkiye, currently ranked #8 in the country. It was founded in 2001 by Nevzat Aydın, Melih Ödemiş and partners and is headquartered in Istanbul, Türkiye. Today Yemeksepeti is owned by Yemeksepeti Elektronik İletişim Perakende Gıda Lojistik A.Ş.. Our estimates put its audience at ≈ 28 million visits per month. The business earns money mainly through commission on restaurant orders, restaurant advertising and premium placement, delivery fees on courier-served orders. Its closest rivals include getir.com, trendyol.com (Trendyol Go), migros.com.tr, tgoyemek.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 27 million / month | — |
| Q2 | ≈ 28 million / month | +4% |
| Q3 | ≈ 29 million / month | +4% |
| Q4 | ≈ 28 million / month | -3% |
Traffic sources
- Direct64%
App-first ordering habit
- Organic search24%
- Paid search6%
- Social & referral6%
Audience & demographics
- Men51%
- Women49%
- Age 18-2426%
- Age 25-3435%
- Age 35-4421%
Young, urban and highly repeat-driven; order frequency concentrates in Istanbul, Ankara, Izmir and university cities.
Geographic reach
- Türkiye97%
- Other3%
SEO profile
- Organic keywords
- Hundreds of thousands of restaurant and cuisine terms
- Local SEO
- Strong for district + cuisine queries
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| yemeksepeti | 1 | Very high | — |
| online yemek siparişi | 1-3 | High | — |
| pizza siparişi | 1-5 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link sources
- Restaurant sites, city guides, campaign coverage
Technology stack
Website technologies
Advertising & analytics technologies
Mobile app statistics
- Order share via app
- ≈ 90%
- Push-driven campaigns
- Joker discounts drive spikes in daily orders
Company information
- Website
- yemeksepeti.com
- Sector
- Food & Delivery
- Owner
- Yemeksepeti Elektronik İletişim Perakende Gıda Lojistik A.Ş.
- Owner type
- Subsidiary of a listed international group
- Founders
- Nevzat Aydın, Melih Ödemiş and partners
- Founded
- 2001
- Headquarters
- Istanbul, Türkiye
- Employees
- 1,000+ plus courier network
- Ownership
- Delivery Hero SE (Frankfurt-listed), which acquired the company in 2015
- Valuation
- Acquired for approximately USD 589 million in 2015
- Revenue
- Commission-led revenue in the billions of TRY annually
- Languages
- Turkish, English
- Top traffic sources
- Direct, app, organic search
Ownership, investors & funding history
Financials
- Acquisition
- ≈ USD 589 million by Delivery Hero in 2015
- Reporting
- Results consolidated into Delivery Hero's Türkiye segment
Business model & revenue
Yemeksepeti connects restaurants with customers and takes commission on each order. Most deliveries are made by restaurants themselves, while its own courier fleet serves premium and grocery orders through Yemeksepeti Market.
- Commission on restaurant orders
- Restaurant advertising and premium placement
- Delivery fees on courier-served orders
- Yemeksepeti Market quick commerce margin
- Joker campaign and promotional revenue
Products & services
Core marketplace for ordering from local restaurants.
Quick commerce grocery delivery from dark stores.
Courier service for restaurants without their own delivery.
Time-limited discount mechanic that drives repeat ordering.
Seller ecosystem
- Restaurant partners
- Tens of thousands nationwide
- Commission
- Percentage of order value, varying by service level
- Tools
- Partner portal, menu management, promotion tools
International presence
- Core market
- Türkiye
- Parent group
- Delivery Hero SE, operating in dozens of countries
Employee statistics
Customer statistics
API & developer information
- Partner integration
- POS and menu integrations for restaurant chains
- Public API
- Not openly published; partner-level access only
Website rankings
- Country rank (Türkiye)
- Top 25 most visited site
- Sector rank
- #1 or #2 food delivery platform depending on the metric
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| yemeksepeti.com | ≈ 28M / month | #1 restaurant delivery | Largest restaurant network |
| getir.com | ≈ 20M / month | #1 quick commerce | Grocery-first model |
| Trendyol Go | In-app | Fast-growing challenger | Bundled into the Trendyol app |
What is Yemeksepeti?
Yemeksepeti is Türkiye's pioneering online food ordering platform. Launched in 2001, it connects customers with tens of thousands of restaurants and has expanded into grocery quick commerce with Yemeksepeti Market and its own courier service.
Who owns Yemeksepeti?
The company was acquired in 2015 by Delivery Hero SE, the Frankfurt-listed delivery group, for around USD 589 million. It still operates under its original brand with a local team in Istanbul.
Traffic and audience
Web traffic sits around 28 million visits per month, but the real story is the app: roughly nine in ten orders are placed through mobile, and the audience is young, urban and highly repeat-driven.
How Yemeksepeti makes money
Commission on restaurant orders is the core revenue line, supported by restaurant advertising and premium placement, delivery fees, the margin on Yemeksepeti Market grocery orders, and promotional campaigns such as Joker.
Competitors in Türkiye
Getir leads grocery-first quick commerce, Trendyol Go is a fast-growing marketplace-backed challenger, and supermarket delivery services compete for the same basket.
Company history & milestones
- 2001
Founded in Istanbul as one of the world's first online food ordering services.
- 2012
General Atlantic invests in the company.
- 2015
Acquired by Delivery Hero for around USD 589 million.
- 2019
Launches Yemeksepeti Market quick commerce.
Latest news
- Competition from Trendyol GoIndustry coverage · Recent
Marketplace-backed rivals pressure market share.
- Delivery Hero strategy reviews for TürkiyeInvestor coverage · Recent
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.5 / 5 | 2M+ | — |
| App Store (TR) | ≈ 4.7 / 5 | 500K+ | — |
| Consumer complaint platforms | Mixed | — | Late deliveries and refund handling |
Ratings are among the highest of any Turkish app; complaints focus on delivery timing and refunds on cancelled orders.
Pros & cons
Pros
- Largest restaurant network in Türkiye
- Very high app ratings and repeat usage
- Joker campaigns create strong price incentives
- Backed by a large international group
Cons
- Commission levels are contested by restaurant owners
- Fierce competition from Getir and Trendyol Go
- Delivery quality depends on restaurant couriers in many orders
- Grocery arm competes with well-funded specialists
Key statistics
Frequently asked questions
Who owns Yemeksepeti?
Yemeksepeti is owned by the Frankfurt-listed group Delivery Hero SE, which acquired it in 2015 for approximately USD 589 million. It continues to operate under its own brand in Türkiye.
When was Yemeksepeti founded?
It launched in 2001, founded by Nevzat Aydın, Melih Ödemiş and partners, which makes it one of the earliest online food ordering platforms anywhere.
How does Yemeksepeti make money?
Mainly through commission on restaurant orders, plus restaurant advertising, delivery fees, Yemeksepeti Market grocery margin and promotional campaigns.
What is Yemeksepeti Joker?
Joker is a time-limited discount mechanic: selected restaurants offer sharp reductions for a short window, which drives repeat app opens and order spikes.
Popular searches
Data sources & confidence
- Delivery Hero investor reportingDelivery Hero SE
- Third-party traffic estimation providersSimilarweb-class estimates
- App store listingsApple App Store, Google Play
- Data confidence
- High for ownership and acquisition data, medium for traffic and order estimates.
- Last updated
- January 2026
Order and traffic volumes are estimates; the parent company reports Türkiye at segment level.
Social media profiles & statistics