SuperSport
Africa's biggest sports broadcaster and results portal.
SuperSport at a glance
SuperSport is a sports website and one of the most visited sites in South Africa, currently ranked #9 in the country. It was founded in 1986 and is headquartered in Randburg, South Africa. Today SuperSport is owned by MultiChoice Group. Our estimates put its audience at ≈ 7 million visits per month. The business earns money mainly through advertising, broadcast subscription funnel, sponsorships. Its closest rivals include sport24.co.za, espn.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 6.6 million / month | +2% |
| Q2 | ≈ 6.8 million / month | +3% |
| Q3 | ≈ 7 million / month | +3% |
| Q4 | ≈ 7.4 million / month | +6% |
Traffic sources
- Direct45%
- Organic search30%
- Social16%
- Referral6%
- Paid3%
Audience & demographics
- Men74%
- Women26%
- Age 18-2427%
- Age 25-3431%
- Age 35-4422%
The audience is concentrated in South Africa, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- South Africa86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 2.1 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- South Africa
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| supersport | 1 | Very high | Dominant |
| live scores | Top 10 | High | — |
| match results | Top 10 | High | — |
| league table | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the South Africa web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 83% mobile
- Position in country
- Among the leading sports apps in South Africa
Company information
- Website
- supersport.com
- Sector
- Sports
- Owner
- MultiChoice Group
- Owner type
- Public company (JSE: MCG)
- Founded
- 1986
- Headquarters
- Randburg, South Africa
- Ownership
- MultiChoice Group controls the platform. Ownership details are based on public filings and press reporting.
- Languages
- English
- Top traffic sources
- direct, organic search, social
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Public company (JSE: MCG)
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
SuperSport operates a sports media platform focused on South Africa. Africa's biggest sports broadcaster and results portal. Revenue comes mainly from advertising, supported by the other lines listed below.
- Advertising
- Broadcast subscription funnel
- Sponsorships
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- South Africa
- Expansion
- Regional and diaspora audiences beyond the home market
Customer statistics
Website rankings
- Country rank (South Africa)
- #9 in this index
- Sector rank
- Leading sports site in South Africa
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| sport24.co.za | ≈ 4.2 million / month | #10 class competitor | — |
| espn.com | ≈ 3.1 million / month | #11 class competitor | — |
What is SuperSport?
SuperSport (supersport.com) is a sports media platform serving users in South Africa. Africa's biggest sports broadcaster and results portal. It ranks #9 among the most visited websites in the country in this index, within the sports category.
Who owns SuperSport?
The site is operated by MultiChoice Group. The company was established in 1986 and is headquartered in Randburg, South Africa.
Traffic and audience
Traffic estimates place SuperSport at roughly 7 million visits per month, about 0.2 million per day. Around 83% mobile of sessions come from mobile devices, and visitors view about 4.8 pages per visit with an average session of 5 min.
How SuperSport makes money
Revenue comes primarily from advertising, alongside broadcast subscription funnel, sponsorships.
Competitors in South Africa
Its closest rivals include sport24.co.za, espn.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1986
SuperSport is founded in Randburg, South Africa.
- Growth phase
Expands its sports offering and moves to a mobile-first product.
- Today
Ranks #9 among the most visited websites in South Africa.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Live scores and fast match reporting
- Deep coverage of national leagues
- Free access to most content
- Strong mobile and app experience
Cons
- Ad-heavy match pages
- Betting advertising throughout
- Rumour-driven transfer coverage
- Video rights limit highlights
Key statistics
Frequently asked questions
Who owns SuperSport?
SuperSport is operated by MultiChoice Group. Public company (JSE: MCG) structure, based on public filings and press reporting.
Where is SuperSport headquartered?
SuperSport is headquartered in Randburg, South Africa.
When was SuperSport founded?
SuperSport was founded in 1986.
What is SuperSport's revenue?
SuperSport does not publish standalone revenue; income comes from advertising, broadcast subscription funnel, sponsorships.
Who are SuperSport's competitors?
Main competitors in South Africa include sport24.co.za, espn.com.
How does SuperSport make money?
Mainly advertising, broadcast subscription funnel, sponsorships.
Is SuperSport publicly traded?
SuperSport's ownership: Public company (JSE: MCG).
How many visitors does SuperSport get?
Third-party estimates place SuperSport at roughly 7 million visits per month, mostly from South Africa, with 83% mobile traffic.
Is SuperSport safe?
SuperSport is an established sports site founded in 1986 and ranked #9 in South Africa; use the official domain supersport.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementssupersport.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageSouth Africa and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos