Olé
Football-first sports daily for Argentine fans.
Olé at a glance
Olé is a sports website and one of the most visited sites in Argentina, currently ranked #6 in the country. It was founded in 1996 and is headquartered in Buenos Aires, Argentina. Today Olé is owned by Grupo Clarín. Our estimates put its audience at ≈ 30 million visits per month. The business earns money mainly through display and video advertising, betting affiliate partnerships, subscriptions for premium coverage. Its closest rivals include tycsports.com, espn.com.ar.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 28.2 million / month | +2% |
| Q2 | ≈ 29.1 million / month | +3% |
| Q3 | ≈ 30 million / month | +3% |
| Q4 | ≈ 31.8 million / month | +6% |
Traffic sources
- Direct45%
- Organic search30%
- Social16%
- Referral6%
- Paid3%
Audience & demographics
- Men74%
- Women26%
- Age 18-2427%
- Age 25-3431%
- Age 35-4422%
The audience is concentrated in Argentina, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Argentina86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 9 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Argentina
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| olé | 1 | Very high | Dominant |
| live scores | Top 10 | High | — |
| match results | Top 10 | High | — |
| league table | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Argentina web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 83% mobile
- Position in country
- Among the leading sports apps in Argentina
Company information
- Website
- ole.com.ar
- Sector
- Sports
- Owner
- Grupo Clarín
- Owner type
- Subsidiary of a public company
- Founded
- 1996
- Headquarters
- Buenos Aires, Argentina
- Ownership
- Grupo Clarín controls the platform. Ownership details are based on public filings and press reporting.
- Languages
- Spanish
- Top traffic sources
- direct, organic search, social
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Subsidiary of a public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Olé operates a sports media platform focused on Argentina. Football-first sports daily for Argentine fans. Revenue comes mainly from display and video advertising, supported by the other lines listed below.
- Display and video advertising
- Betting affiliate partnerships
- Subscriptions for premium coverage
- Sponsored content
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- Argentina
- Expansion
- Regional and diaspora audiences beyond the home market
Customer statistics
Website rankings
- Country rank (Argentina)
- #6 in this index
- Sector rank
- Leading sports site in Argentina
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| tycsports.com | ≈ 18 million / month | #7 class competitor | — |
| espn.com.ar | ≈ 13.5 million / month | #8 class competitor | — |
What is Olé?
Olé (ole.com.ar) is a sports media platform serving users in Argentina. Football-first sports daily for Argentine fans. It ranks #6 among the most visited websites in the country in this index, within the sports category.
Who owns Olé?
The site is operated by Grupo Clarín. The company was established in 1996 and is headquartered in Buenos Aires, Argentina.
Traffic and audience
Traffic estimates place Olé at roughly 30 million visits per month, about 1 million per day. Around 83% mobile of sessions come from mobile devices, and visitors view about 4.8 pages per visit with an average session of 5 min.
How Olé makes money
Revenue comes primarily from display and video advertising, alongside betting affiliate partnerships, subscriptions for premium coverage, sponsored content.
Competitors in Argentina
Its closest rivals include tycsports.com, espn.com.ar.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1996
Olé is founded in Buenos Aires, Argentina.
- Growth phase
Expands its sports offering and moves to a mobile-first product.
- Today
Ranks #6 among the most visited websites in Argentina.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Live scores and fast match reporting
- Deep coverage of national leagues
- Free access to most content
- Strong mobile and app experience
Cons
- Ad-heavy match pages
- Betting advertising throughout
- Rumour-driven transfer coverage
- Video rights limit highlights
Key statistics
Frequently asked questions
Who owns Olé?
Olé is operated by Grupo Clarín. Subsidiary of a public company structure, based on public filings and press reporting.
Where is Olé headquartered?
Olé is headquartered in Buenos Aires, Argentina.
When was Olé founded?
Olé was founded in 1996.
What is Olé's revenue?
Olé does not publish standalone revenue; income comes from display and video advertising, betting affiliate partnerships, subscriptions for premium coverage, sponsored content.
Who are Olé's competitors?
Main competitors in Argentina include tycsports.com, espn.com.ar.
How does Olé make money?
Mainly display and video advertising, betting affiliate partnerships, subscriptions for premium coverage, sponsored content.
Is Olé publicly traded?
Olé's ownership: Subsidiary of a public company.
How many visitors does Olé get?
Third-party estimates place Olé at roughly 30 million visits per month, mostly from Argentina, with 83% mobile traffic.
Is Olé safe?
Olé is an established sports site founded in 1996 and ranked #6 in Argentina; use the official domain ole.com.ar and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsole.com.ar
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageArgentina and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos