News24
South Africa's most-read news website.
News24 at a glance
News24 is a news & media website and one of the most visited sites in South Africa, currently ranked #1 in the country. It was founded in 1998 and is headquartered in Cape Town, South Africa. Today News24 is owned by Media24 (Naspers). Our estimates put its audience at ≈ 40 million visits per month. The business earns money mainly through advertising, news24 subscriptions, sponsored content. Its closest rivals include timeslive.co.za, iol.co.za, ewn.co.za.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 37.6 million / month | +2% |
| Q2 | ≈ 38.8 million / month | +3% |
| Q3 | ≈ 40 million / month | +3% |
| Q4 | ≈ 42.4 million / month | +6% |
Traffic sources
- Direct37%
- Organic search34%
- Social18%
- News aggregators8%
- Email3%
Audience & demographics
- Men55%
- Women45%
- Age 35-4426%
- Age 45-5423%
- Age 25-3422%
The audience is concentrated in South Africa, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- South Africa86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 12 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- South Africa
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| news24 | 1 | Very high | Dominant |
| breaking news | Top 10 | High | — |
| today's headlines | Top 10 | High | — |
| live coverage | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the South Africa web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 79% mobile
- Position in country
- Among the leading news & media apps in South Africa
Company information
- Website
- news24.com
- Sector
- News & Media
- Owner
- Media24 (Naspers)
- Owner type
- Subsidiary of a public company
- Founded
- 1998
- Headquarters
- Cape Town, South Africa
- Ownership
- Media24 (Naspers) controls the platform. Ownership details are based on public filings and press reporting.
- Languages
- English
- Top traffic sources
- direct, organic search, social
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Subsidiary of a public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
News24 operates a news and media publisher focused on South Africa. South Africa's most-read news website. Revenue comes mainly from advertising, supported by the other lines listed below.
- Advertising
- News24 subscriptions
- Sponsored content
International presence
- Primary market
- South Africa
- Expansion
- Regional and diaspora audiences beyond the home market
Customer statistics
Website rankings
- Country rank (South Africa)
- #1 in this index
- Sector rank
- Leading news & media site in South Africa
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| timeslive.co.za | ≈ 24 million / month | #2 class competitor | — |
| iol.co.za | ≈ 18 million / month | #3 class competitor | — |
| ewn.co.za | ≈ 12 million / month | #4 class competitor | — |
What is News24?
News24 (news24.com) is a news and media publisher serving users in South Africa. South Africa's most-read news website. It ranks #1 among the most visited websites in the country in this index, within the news & media category.
Who owns News24?
The site is operated by Media24 (Naspers). The company was established in 1998 and is headquartered in Cape Town, South Africa.
Traffic and audience
Traffic estimates place News24 at roughly 40 million visits per month, about 1.3 million per day. Around 79% mobile of sessions come from mobile devices, and visitors view about 3.1 pages per visit with an average session of 3 min.
How News24 makes money
Revenue comes primarily from advertising, alongside news24 subscriptions, sponsored content.
Competitors in South Africa
Its closest rivals include timeslive.co.za, iol.co.za, ewn.co.za.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1998
News24 is founded in Cape Town, South Africa.
- Growth phase
Expands its news & media offering and moves to a mobile-first product.
- Today
Ranks #1 among the most visited websites in South Africa.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Broad daily news coverage with national reach
- Fast breaking-news publishing
- Free access to most articles
- Strong presence in search and social
Cons
- Heavy advertising load on article pages
- Editorial line criticised by parts of the audience
- Clickbait headlines on high-traffic sections
- Paywall limits on premium content
Key statistics
Frequently asked questions
Who owns News24?
News24 is operated by Media24 (Naspers). Subsidiary of a public company structure, based on public filings and press reporting.
Where is News24 headquartered?
News24 is headquartered in Cape Town, South Africa.
When was News24 founded?
News24 was founded in 1998.
What is News24's revenue?
News24 does not publish standalone revenue; income comes from advertising, news24 subscriptions, sponsored content.
Who are News24's competitors?
Main competitors in South Africa include timeslive.co.za, iol.co.za, ewn.co.za.
How does News24 make money?
Mainly advertising, news24 subscriptions, sponsored content.
Is News24 publicly traded?
News24's ownership: Subsidiary of a public company.
How many visitors does News24 get?
Third-party estimates place News24 at roughly 40 million visits per month, mostly from South Africa, with 79% mobile traffic.
Is News24 safe?
News24 is an established news & media site founded in 1998 and ranked #1 in South Africa; use the official domain news24.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsnews24.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageSouth Africa and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos