Bank of Ireland
Oldest commercial bank in continuous operation in Ireland providing personal and business banking.
Bank of Ireland at a glance
Bank of Ireland is a finance & banking website and one of the most visited sites in Ireland, currently ranked #8 in the country. It was founded in 1783 by Royal Charter and is headquartered in Dublin, Ireland. Today Bank of Ireland is owned by Bank of Ireland Group plc. Our estimates put its audience at ≈ 16 million visits per month. The business earns money mainly through net interest income, account fees. Its closest rivals include aIB.ie, ptsba.ie.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 15 million / month | +2% |
| Q2 | ≈ 15.5 million / month | +3% |
| Q3 | ≈ 16 million / month | +3% |
| Q4 | ≈ 17 million / month | +6% |
Traffic sources
- Direct72%
- Organic search18%
- Referral5%
- Paid3%
- Social2%
Audience & demographics
- Men53%
- Women47%
- Age 25-3429%
- Age 35-4426%
- Age 45-5422%
The audience is concentrated in Ireland, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Ireland86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 4.8 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Ireland
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| bank of ireland | 1 | Very high | Dominant |
| online banking login | Top 10 | High | — |
| money transfer | Top 10 | High | — |
| loan rates | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Ireland web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 82% mobile
- Position in country
- Among the leading finance & banking apps in Ireland
Company information
- Website
- bankofireland.com
- Sector
- Finance & Banking
- Owner
- Bank of Ireland Group plc
- Owner type
- Public company
- Founders
- Royal Charter
- Founded
- 1783
- Headquarters
- Dublin, Ireland
- Employees
- 9,000+
- Ownership
- Bank of Ireland Group plc controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $3.8 billion annual revenue (est.)
- Languages
- English
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- ≈ $3.8 billion annual revenue (est.)
- Ownership
- Public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Bank of Ireland operates a bank and digital financial platform focused on Ireland. Oldest commercial bank in continuous operation in Ireland providing personal and business banking. Revenue comes mainly from net interest income, supported by the other lines listed below.
- Net Interest Income
- Account Fees
Products & services
International presence
- Primary market
- Ireland
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Ireland)
- #8 in this index
- Sector rank
- Leading finance & banking site in Ireland
- Global rank
- 4200
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| aIB.ie | ≈ 9.6 million / month | #9 class competitor | — |
| ptsba.ie | ≈ 7.2 million / month | #10 class competitor | — |
What is Bank of Ireland?
Bank of Ireland (bankofireland.com) is a bank and digital financial platform serving users in Ireland. Oldest commercial bank in continuous operation in Ireland providing personal and business banking. It ranks #8 among the most visited websites in the country in this index, within the finance & banking category.
Who owns Bank of Ireland?
The site is operated by Bank of Ireland Group plc, founded by Royal Charter. The company was established in 1783 and is headquartered in Dublin, Ireland. It employs around 9,000+.
Traffic and audience
Traffic estimates place Bank of Ireland at roughly 16 million visits per month, about 0.5 million per day. Around 82% mobile of sessions come from mobile devices, and visitors view about 6.3 pages per visit with an average session of 6 min.
How Bank of Ireland makes money
Revenue comes primarily from net interest income, alongside account fees.
Competitors in Ireland
Its closest rivals include aIB.ie, ptsba.ie.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1783
Bank of Ireland is founded in Dublin, Ireland.
- Growth phase
Expands its finance & banking offering and moves to a mobile-first product.
- Today
Ranks #8 among the most visited websites in Ireland.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Full account management without branch visits
- Instant local transfers and bill payments
- Strong authentication and fraud monitoring
- Wide ATM and branch network behind the app
Cons
- Occasional downtime during peak load
- Fee structure is hard to compare
- Customer support wait times
- Older interface areas outside the mobile app
Key statistics
Frequently asked questions
Who owns Bank of Ireland?
Bank of Ireland is operated by Bank of Ireland Group plc. Public company structure, based on public filings and press reporting.
Where is Bank of Ireland headquartered?
Bank of Ireland is headquartered in Dublin, Ireland.
When was Bank of Ireland founded?
Bank of Ireland was founded in 1783 by Royal Charter.
How many employees does Bank of Ireland have?
Bank of Ireland employs approximately 9,000+ people.
What is Bank of Ireland's revenue?
Bank of Ireland's revenue: ≈ $3.8 billion annual revenue (est.).
Who are Bank of Ireland's competitors?
Main competitors in Ireland include aIB.ie, ptsba.ie.
How does Bank of Ireland make money?
Mainly net interest income, account fees.
Is Bank of Ireland publicly traded?
Bank of Ireland's ownership: Public company.
How many visitors does Bank of Ireland get?
Third-party estimates place Bank of Ireland at roughly 16 million visits per month, mostly from Ireland, with 82% mobile traffic.
Is Bank of Ireland safe?
Bank of Ireland is an established finance & banking site founded in 1783 and ranked #8 in Ireland; use the official domain bankofireland.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsbankofireland.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageIreland and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos