Poste Italiane
National postal system and giant retail financial group providing Postepay, banking, and insurance.
Poste Italiane at a glance
Poste Italiane is a finance & banking website and one of the most visited sites in Italy, currently ranked #8 in the country. It was founded in 1862 by Kingdom of Italy and is headquartered in Rome, Italy. Today Poste Italiane is owned by Cassa Depositi e Prestiti & Italian Ministry of Economy. Our estimates put its audience at ≈ 48 million visits per month. The business earns money mainly through postepay interchange fees, financial services, parcels delivery. Its closest rivals include unicredit.it, intesasanpaolo.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 45.1 million / month | +2% |
| Q2 | ≈ 46.6 million / month | +3% |
| Q3 | ≈ 48 million / month | +3% |
| Q4 | ≈ 50.9 million / month | +6% |
Traffic sources
- Direct72%
- Organic search18%
- Referral5%
- Paid3%
- Social2%
Audience & demographics
- Men53%
- Women47%
- Age 25-3429%
- Age 35-4426%
- Age 45-5422%
The audience is concentrated in Italy, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Italy86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 14.4 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Italy
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| poste italiane | 1 | Very high | Dominant |
| online banking login | Top 10 | High | — |
| money transfer | Top 10 | High | — |
| loan rates | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Italy web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 82% mobile
- Position in country
- Among the leading finance & banking apps in Italy
Company information
- Website
- postevita.it
- Sector
- Finance & Banking
- Owner
- Cassa Depositi e Prestiti & Italian Ministry of Economy
- Owner type
- State-controlled enterprise
- Founders
- Kingdom of Italy
- Founded
- 1862
- Headquarters
- Rome, Italy
- Employees
- 120,000+
- Ownership
- Cassa Depositi e Prestiti & Italian Ministry of Economy controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $13.0 billion annual revenue (est.)
- Languages
- Italian
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- ≈ $13.0 billion annual revenue (est.)
- Ownership
- State-controlled enterprise
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Poste Italiane operates a bank and digital financial platform focused on Italy. National postal system and giant retail financial group providing Postepay, banking, and insurance. Revenue comes mainly from postepay interchange fees, supported by the other lines listed below.
- Postepay Interchange Fees
- Financial Services
- Parcels Delivery
Products & services
International presence
- Primary market
- Italy
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Italy)
- #8 in this index
- Sector rank
- Leading finance & banking site in Italy
- Global rank
- 1250
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| unicredit.it | ≈ 28.8 million / month | #9 class competitor | — |
| intesasanpaolo.com | ≈ 21.6 million / month | #10 class competitor | — |
What is Poste Italiane?
Poste Italiane (postevita.it) is a bank and digital financial platform serving users in Italy. National postal system and giant retail financial group providing Postepay, banking, and insurance. It ranks #8 among the most visited websites in the country in this index, within the finance & banking category.
Who owns Poste Italiane?
The site is operated by Cassa Depositi e Prestiti & Italian Ministry of Economy, founded by Kingdom of Italy. The company was established in 1862 and is headquartered in Rome, Italy. It employs around 120,000+.
Traffic and audience
Traffic estimates place Poste Italiane at roughly 48 million visits per month, about 1.6 million per day. Around 82% mobile of sessions come from mobile devices, and visitors view about 6.3 pages per visit with an average session of 6 min.
How Poste Italiane makes money
Revenue comes primarily from postepay interchange fees, alongside financial services, parcels delivery.
Competitors in Italy
Its closest rivals include unicredit.it, intesasanpaolo.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1862
Poste Italiane is founded in Rome, Italy.
- Growth phase
Expands its finance & banking offering and moves to a mobile-first product.
- Today
Ranks #8 among the most visited websites in Italy.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Full account management without branch visits
- Instant local transfers and bill payments
- Strong authentication and fraud monitoring
- Wide ATM and branch network behind the app
Cons
- Occasional downtime during peak load
- Fee structure is hard to compare
- Customer support wait times
- Older interface areas outside the mobile app
Key statistics
Frequently asked questions
Who owns Poste Italiane?
Poste Italiane is operated by Cassa Depositi e Prestiti & Italian Ministry of Economy. State-controlled enterprise structure, based on public filings and press reporting.
Where is Poste Italiane headquartered?
Poste Italiane is headquartered in Rome, Italy.
When was Poste Italiane founded?
Poste Italiane was founded in 1862 by Kingdom of Italy.
How many employees does Poste Italiane have?
Poste Italiane employs approximately 120,000+ people.
What is Poste Italiane's revenue?
Poste Italiane's revenue: ≈ $13.0 billion annual revenue (est.).
Who are Poste Italiane's competitors?
Main competitors in Italy include unicredit.it, intesasanpaolo.com.
How does Poste Italiane make money?
Mainly postepay interchange fees, financial services, parcels delivery.
Is Poste Italiane publicly traded?
Poste Italiane's ownership: State-controlled enterprise.
How many visitors does Poste Italiane get?
Third-party estimates place Poste Italiane at roughly 48 million visits per month, mostly from Italy, with 82% mobile traffic.
Is Poste Italiane safe?
Poste Italiane is an established finance & banking site founded in 1862 and ranked #8 in Italy; use the official domain postevita.it and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementspostevita.it
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageItaly and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos