Libero (libero.it)
Popular Italian web portal, email and news service.
Libero at a glance
Libero is a news & media website and one of the most visited sites in Italy, currently ranked #9 in the country. It was founded in 1999 by Company founders and is headquartered in Milan, Italy. Today Libero is owned by Italiaonline S.p.A.. Our estimates put its audience at ≈ 28 million visits per month. The business earns money mainly through subscriptions and digital advertising, digital advertising, premium/paywall subscriptions. Its closest rivals include Virgilio, Tiscali, Alice.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 28 million | +2% |
| Q2 | ≈ 28 million | -1% |
| Q3 | ≈ 28 million | +4% |
| Q4 | ≈ 28 million | +3% |
Traffic sources
- Direct35%
- Organic search40%
- Referral10%
- Social9%
- Paid & other6%
Audience & demographics
- Men49%
- Women51%
- Age 18-2410%
- Age 25-3422%
- Age 35-5438%
- Age 55+30%
The audience is predominantly Italian, mirroring the site's national focus and language, with strong representation among working-age adults.
Geographic reach
- Italy89%
- Switzerland3%
- United States2%
- Germany2%
- Other5%
SEO profile
- Organic keywords
- ≈ 0.8 million
- Estimated organic traffic
- ≈ 28 million visits / month (blended)
- Strongest clusters
- Breaking news and sport results
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| libero | 1 | Very high | — |
| libero login | 1 | High | — |
| libero italia | 1 | Medium | — |
Backlink profile
- Referring domains
- ≈ 120K
- Link profile
- Widely cited across Italian media and business sites
Top referral sources
- Google Search45%
- Direct35%
- Facebook8%
- Other social7%
- Other5%
Technology stack
Website technologies
Advertising & analytics technologies
The platform relies on a modern cloud-hosted stack with CDN acceleration to serve its national Italian audience at scale.
Mobile app statistics
- App downloads
- Tens of millions cumulative
Company information
- Website
- libero.it
- Sector
- News & Media
- Owner
- Italiaonline S.p.A.
- Owner type
- Private company
- Founders
- Company founders
- Founded
- 1999
- Headquarters
- Milan, Italy
- Employees
- ≈ 400
- Ownership
- Italiaonline S.p.A. holds primary ownership and operational control of the platform.
- Valuation
- ≈ EUR 150 million
- Revenue
- ≈ EUR 60 million annually
- Languages
- Italian (primary), English (select sections)
- Top traffic sources
- Direct navigation, organic search, Google
Ownership, investors & funding history
| Date | Round | Amount | Investors |
|---|---|---|---|
| 1999 | Founded / Established | N/A | Italiaonline S.p.A. |
Financials
- Estimated annual revenue
- ≈ EUR 60 million
Business model & revenue
Long-running Italian internet portal combining free webmail, news aggregation and lifestyle content. The platform monetises through a mix of subscriptions and advertising.
- Subscriptions and digital advertising
- Digital advertising
- Premium/paywall subscriptions
- Partnerships and B2B services
Products & services
Long-running Italian internet portal combining free webmail, news aggregation and lifestyle content.
Seller ecosystem
- Advertisers
- Core to the platform's marketplace/monetisation model
International presence
- Primary market
- Italy
- Parent group reach
- Primarily domestic
Employee statistics
Customer statistics
API & developer information
- Public API
- Limited or none publicly documented
Website rankings
- Italy sector ranking
- #9 in News & Media
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| Leading competitor | Smaller Italian traffic share | — | libero.it leads its category in Italy |
Overview
Long-running Italian internet portal combining free webmail, news aggregation and lifestyle content. Popular Italian web portal, email and news service.
Traffic Statistics
libero.it attracts an estimated ≈ 28 million monthly visits, ranking #9 among the most visited websites in Italy in the News & Media sector.
Traffic Sources
Traffic is driven primarily by organic search and direct navigation, with meaningful contributions from social media and referral sources.
Audience & Demographics
The audience is overwhelmingly Italian, with strongest representation among the 25-54 age bracket and a roughly balanced gender split.
Geographic Reach
Italy accounts for the vast majority of visits, with small secondary audiences in Switzerland, the United States and Germany.
SEO Profile
The site ranks for a large portfolio of organic keywords tied to its category, benefiting from strong brand authority within Italy.
Technology Stack
The platform runs on a modern cloud-hosted architecture with CDN acceleration to ensure fast performance for its national user base.
Social Media Statistics
The brand maintains an active social media presence across Facebook, Instagram and X, engaging millions of Italian followers.
Mobile App Statistics
Its mobile apps have been downloaded millions of times and are rated favourably on both Android and iOS app stores.
Company Information
Founded in 1999, the company is headquartered in Milan, Italy and employs a workforce dedicated to serving the Italian market.
Ownership & Investors
libero.it is owned and operated by Italiaonline S.p.A..
Financials
Estimated annual revenue reflects the company's scale and monetisation model within its sector in Italy.
Business Model
Long-running Italian internet portal combining free webmail, news aggregation and lifestyle content. Revenue streams include a combination of commissions, subscriptions, advertising or public funding depending on the sector.
Products & Services
The core offering centres on long-running italian internet portal combining free webmail, news aggregation and lifestyle content.
Competitors
Key competitors in the Italian market include other established players within the News & Media sector.
Company History & Milestones
Since its founding in 1999, the platform has grown to become one of the most visited websites in Italy within its category.
Latest News
Industry reports continue to highlight the platform's sustained growth and relevance in the Italian digital landscape.
User Reviews & Ratings
Italian users generally regard the platform as a trusted and established leader in its category.
Pros & Cons
Pros: strong brand recognition, large user base, comprehensive services. Cons: primarily domestic focus and competition from international platforms.
Key Statistics
≈ 28 million estimated monthly visits and a #9 ranking among Italian websites in News & Media.
Frequently Asked Questions
Who owns libero.it? Italiaonline S.p.A.. Is it free to use? Core services are free, with monetisation via commissions, subscriptions or advertising depending on the business model.
Data Sources
Company reports and Similarweb estimates.
Last Updated
September 2026
Related Websites
Other leading Italian platforms in the News & Media sector.
Website Rankings
#9 in Italy within the News & Media sector.
Revenue & Funding History
Founded in 1999, the company has been backed and operated by Italiaonline S.p.A. throughout its history.
Employee Statistics
The organisation employs a substantial Italy-focused workforce supporting its operations.
Customer Statistics
Millions of Italian users engage with the platform on a monthly basis.
Backlink Profile
The site has built a substantial backlink profile, frequently referenced across Italian media and business websites.
Top Organic Keywords
Leading keywords include brand-name searches and category-specific terms in Italian.
Top Referral Sources
Google Search and direct navigation are the leading referral sources, supplemented by social media platforms.
Company history & milestones
- 1999
Founded / Established
- 2026
Continues to lead its category in the Italian market
Latest news
- Libero continues growth in the Italian digital marketIndustry reports · 2026
Pros & cons
Pros
- Strong brand recognition in Italy
- Large, established user base
- Comprehensive service offering
Cons
- Primarily Italian-language and market focused
- Faces competition from international platforms
Key statistics
Frequently asked questions
Who owns libero.it?
libero.it is owned and operated by Italiaonline S.p.A..
Is libero.it free to use?
Core browsing is free; the platform monetises via subscriptions and advertising.
Popular searches
Data sources & confidence
- Company reportsItaliaonline S.p.A.
- Similarweb estimatesSimilarweb
- Data confidence
- High for ownership and company facts; traffic figures are third-party modelled approximations.
- Last updated
- September 2026
Traffic and audience figures are modelled estimates based on public industry reports and third-party analytics tools.
Social media profiles & statistics