Poste Italiane (poste.it)
Italy's national postal, banking and insurance services portal.
Poste Italiane at a glance
Poste Italiane is a government website and one of the most visited sites in Italy, currently ranked #7 in the country. It was founded in 1862 (postal service); poste.it launched late 1990s by N/A (institutional founding) and is headquartered in Rome, Italy. Today Poste Italiane is owned by Poste Italiane S.p.A. (Italian State majority shareholder). Our estimates put its audience at ≈ 40 million visits per month. The business earns money mainly through public funding and service fees, digital advertising, transaction and service fees. Its closest rivals include Bancoposta rivals, TNT/FedEx, UniCredit.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 40 million | +2% |
| Q2 | ≈ 40 million | -1% |
| Q3 | ≈ 40 million | +4% |
| Q4 | ≈ 40 million | +3% |
Traffic sources
- Direct35%
- Organic search40%
- Referral10%
- Social9%
- Paid & other6%
Audience & demographics
- Men50%
- Women50%
- Age 18-2410%
- Age 25-3422%
- Age 35-5438%
- Age 55+30%
The audience is predominantly Italian, mirroring the site's national focus and language, with strong representation among working-age adults.
Geographic reach
- Italy97%
- Switzerland3%
- United States2%
- Germany2%
- Other5%
SEO profile
- Organic keywords
- ≈ 1.8 million
- Estimated organic traffic
- ≈ 40 million visits / month (blended)
- Strongest clusters
- Public service and benefits queries
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| poste | 1 | Very high | — |
| poste login | 1 | High | — |
| poste italia | 1 | Medium | — |
Backlink profile
- Referring domains
- ≈ 900K
- Link profile
- Widely cited across Italian media and business sites
Top referral sources
- Google Search45%
- Direct35%
- Facebook8%
- Other social7%
- Other5%
Technology stack
Website technologies
Advertising & analytics technologies
The platform relies on a modern cloud-hosted stack with CDN acceleration to serve its national Italian audience at scale.
Mobile app statistics
- App downloads
- Tens of millions cumulative
Company information
- Website
- poste.it
- Sector
- Government
- Owner
- Poste Italiane S.p.A. (Italian State majority shareholder)
- Owner type
- Government / state-owned institution
- Founders
- N/A (institutional founding)
- Founded
- 1862 (postal service); poste.it launched late 1990s
- Headquarters
- Rome, Italy
- Employees
- ≈ 120,000
- Ownership
- Poste Italiane S.p.A. (Italian State majority shareholder) holds primary ownership and operational control of the platform.
- Valuation
- ≈ EUR 8 billion (parent market cap)
- Revenue
- ≈ EUR 11 billion (group) annually
- Languages
- Italian (primary), English (select sections)
- Top traffic sources
- Direct navigation, organic search, Google
Ownership, investors & funding history
| Date | Round | Amount | Investors |
|---|---|---|---|
| 1862 | Founded / Established | N/A | Poste Italiane S.p.A. (Italian State majority shareholder) |
Financials
- Estimated annual revenue
- ≈ EUR 11 billion
Business model & revenue
National postal operator offering mail, logistics, banking (BancoPosta) and insurance services online. The platform monetises through a mix of public funding and administrative fees.
- Public funding and service fees
- Digital advertising
- Transaction and service fees
- Partnerships and B2B services
Products & services
National postal operator offering mail, logistics, banking (BancoPosta) and insurance services online.
Seller ecosystem
- Institutional partners
- Core to the platform's marketplace/monetisation model
International presence
- Primary market
- Italy
- Parent group reach
- Primarily domestic
Employee statistics
Customer statistics
API & developer information
- Public API
- Limited or none publicly documented
Website rankings
- Italy sector ranking
- #7 in Government
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| Leading competitor | Smaller Italian traffic share | — | poste.it leads its category in Italy |
Overview
National postal operator offering mail, logistics, banking (BancoPosta) and insurance services online. Italy's national postal, banking and insurance services portal.
Traffic Statistics
poste.it attracts an estimated ≈ 40 million monthly visits, ranking #7 among the most visited websites in Italy in the Government sector.
Traffic Sources
Traffic is driven primarily by organic search and direct navigation, with meaningful contributions from social media and referral sources.
Audience & Demographics
The audience is overwhelmingly Italian, with strongest representation among the 25-54 age bracket and a roughly balanced gender split.
Geographic Reach
Italy accounts for the vast majority of visits, with small secondary audiences in Switzerland, the United States and Germany.
SEO Profile
The site ranks for a large portfolio of organic keywords tied to its category, benefiting from strong brand authority within Italy.
Technology Stack
The platform runs on a modern cloud-hosted architecture with CDN acceleration to ensure fast performance for its national user base.
Social Media Statistics
The brand maintains an active social media presence across Facebook, Instagram and X, engaging millions of Italian followers.
Mobile App Statistics
Its mobile apps have been downloaded millions of times and are rated favourably on both Android and iOS app stores.
Company Information
Founded in 1862 (postal service); poste.it launched late 1990s, the company is headquartered in Rome, Italy and employs a workforce dedicated to serving the Italian market.
Ownership & Investors
poste.it is owned and operated by Poste Italiane S.p.A. (Italian State majority shareholder).
Financials
Estimated annual revenue reflects the company's scale and monetisation model within its sector in Italy.
Business Model
National postal operator offering mail, logistics, banking (BancoPosta) and insurance services online. Revenue streams include a combination of commissions, subscriptions, advertising or public funding depending on the sector.
Products & Services
The core offering centres on national postal operator offering mail, logistics, banking (bancoposta) and insurance services online.
Competitors
Key competitors in the Italian market include other established players within the Government sector.
Company History & Milestones
Since its founding in 1862 (postal service); poste.it launched late 1990s, the platform has grown to become one of the most visited websites in Italy within its category.
Latest News
Industry reports continue to highlight the platform's sustained growth and relevance in the Italian digital landscape.
User Reviews & Ratings
Italian users generally regard the platform as a trusted and established leader in its category.
Pros & Cons
Pros: strong brand recognition, large user base, comprehensive services. Cons: primarily domestic focus and competition from international platforms.
Key Statistics
≈ 40 million estimated monthly visits and a #7 ranking among Italian websites in Government.
Frequently Asked Questions
Who owns poste.it? Poste Italiane S.p.A. (Italian State majority shareholder). Is it free to use? Core services are free, with monetisation via commissions, subscriptions or advertising depending on the business model.
Data Sources
Company reports and Similarweb estimates.
Last Updated
September 2026
Related Websites
Other leading Italian platforms in the Government sector.
Website Rankings
#7 in Italy within the Government sector.
Revenue & Funding History
Founded in 1862 (postal service); poste.it launched late 1990s, the company has been backed and operated by Poste Italiane S.p.A. (Italian State majority shareholder) throughout its history.
Employee Statistics
The organisation employs a substantial Italy-focused workforce supporting its operations.
Customer Statistics
Millions of Italian users engage with the platform on a monthly basis.
Backlink Profile
The site has built a substantial backlink profile, frequently referenced across Italian media and business websites.
Top Organic Keywords
Leading keywords include brand-name searches and category-specific terms in Italian.
Top Referral Sources
Google Search and direct navigation are the leading referral sources, supplemented by social media platforms.
Company history & milestones
- 1862
Founded / Established
- 2026
Continues to lead its category in the Italian market
Latest news
- Poste Italiane continues growth in the Italian digital marketIndustry reports · 2026
Pros & cons
Pros
- Strong brand recognition in Italy
- Large, established user base
- Comprehensive service offering
Cons
- Primarily Italian-language and market focused
- Faces competition from international platforms
Key statistics
Frequently asked questions
Who owns poste.it?
poste.it is owned and operated by Poste Italiane S.p.A. (Italian State majority shareholder).
Is poste.it free to use?
Core browsing is free; the platform monetises via public administration processes.
Popular searches
Data sources & confidence
- Company reportsPoste Italiane S.p.A. (Italian State majority shareholder)
- Similarweb estimatesSimilarweb
- Data confidence
- High for ownership and company facts; traffic figures are third-party modelled approximations.
- Last updated
- September 2026
Traffic and audience figures are modelled estimates based on public industry reports and third-party analytics tools.
Social media profiles & statistics