gob.mx (gob.mx)
The official digital gateway to Mexican federal government services and information.
gob.mx at a glance
gob.mx is a government website and one of the most visited sites in Mexico, currently ranked #10 in the country. It was founded in 2015 (unified gob.mx platform launch) by N/A (federal government initiative) and is headquartered in Mexico City, Mexico. Today gob.mx is owned by Government of Mexico (Federal Government). Our estimates put its audience at ≈ 85 million visits per month. The business earns money mainly through publicly funded via federal budget. Its closest rivals include State-level government portals, SAT.gob.mx (integrated), IMSS.gob.mx (integrated).
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 80 million / month | +1% |
| Q2 | ≈ 83 million / month | +4% |
| Q3 | ≈ 88 million / month | +6% |
| Q4 | ≈ 90 million / month | +2% |
Traffic sources
- Organic search48%
- Direct32%
- Referral12%
- Other8%
Audience & demographics
- Men50%
- Women50%
- Age 18-3438%
- Age 35-5438%
- Age 55+24%
gob.mx serves virtually all segments of the Mexican population seeking identification documents, tax filings, permits and public information.
Geographic reach
- Mexico94%
- United States3%
- Other3%
SEO profile
- Organic keywords
- ≈ 2 million
- Estimated organic traffic
- ≈ 40 million visits / month
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| gob.mx | 1 | Very high | — |
| curp | 1 | Very high | — |
| sat gob mx | 2 | Very high | — |
Backlink profile
- Referring domains
- ≈ 150,000
Top referral sources
- Google Search50%
- Direct32%
- Other18%
Technology stack
Website technologies
Advertising & analytics technologies
gob.mx runs on a Drupal-based content platform hosted on AWS, with Varnish caching to handle high traffic during procedure deadlines like tax season.
Mobile app statistics
- App installs
- ≈ 5 million cumulative
Company information
- Website
- gob.mx
- Sector
- Government
- Owner
- Government of Mexico (Federal Government)
- Owner type
- Government entity
- Founders
- N/A (federal government initiative)
- Founded
- 2015 (unified gob.mx platform launch)
- Headquarters
- Mexico City, Mexico
- Employees
- ≈ 500 (digital government unit, estimated)
- Ownership
- Owned and operated by the Mexican federal government
- Valuation
- Not applicable (public sector entity)
- Revenue
- Not applicable; publicly funded
- Languages
- Spanish, with some English-language sections
- Top traffic sources
- Organic search, direct navigation, referral from government agencies
Ownership, investors & funding history
| Date | Round | Amount | Investors |
|---|---|---|---|
| 2015 | Unified gob.mx platform launched | N/A | Federal government |
Financials
- Funding model
- Financed entirely through the federal budget
Business model & revenue
gob.mx consolidates federal government agencies, services and information into a single digital platform, funded entirely through the national budget rather than commercial revenue.
- Publicly funded via federal budget
Products & services
National population registry code lookup service.
Federal tax filing and invoicing services.
Social security and healthcare services.
Application and appointment scheduling.
Seller ecosystem
- Government agencies integrated
- Hundreds of federal departments and agencies
International presence
- Consular services
- Linked services for Mexicans abroad
Employee statistics
Customer statistics
API & developer information
- Open data APIs
- Some datasets available via datos.gob.mx
Website rankings
- Mexico government portal traffic
- #1
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| State government portals | Smaller regional traffic | — | gob.mx is the primary national hub |
Overview
gob.mx is the official digital gateway to the Mexican federal government, consolidating agency information and public services such as tax filing, social security and identity documents into a single platform.
Traffic Statistics
The portal receives an estimated 85 million monthly visits, with usage spiking during tax season and identity document renewal periods.
Traffic Sources
Organic search drives nearly half of traffic as citizens search for specific procedures, with direct navigation also significant among repeat users.
Audience & Demographics
gob.mx serves a broad cross-section of the Mexican population, evenly split by gender and spanning all working-age groups.
Geographic Reach
About 94% of traffic originates within Mexico, with additional visits from Mexican citizens abroad accessing consular services.
SEO Profile
The site ranks for roughly two million organic keywords, dominating searches for identity documents, tax filings and social security queries.
Technology Stack
gob.mx runs on a Drupal-based content platform hosted on Amazon Web Services, using Varnish caching to manage high-demand periods.
Social Media Statistics
The government maintains official gob.mx accounts on Facebook and X with millions of combined followers used for public announcements.
Mobile App Statistics
The gob.mx mobile app has around 5 million downloads, offering access to key procedures and notifications.
Company Information
Launched as a unified platform in 2015 and based in Mexico City, gob.mx is managed by a dedicated federal digital government unit.
Ownership & Investors
gob.mx is owned and operated entirely by the Government of Mexico, funded through the federal budget.
Financials
As a public sector platform, gob.mx generates no commercial revenue and is financed entirely through government funding.
Business Model
The platform operates as a free public service, consolidating access to federal agencies and procedures rather than pursuing commercial monetization.
Products & Services
Key services include CURP lookups, SAT tax filing, IMSS social security services and passport and visa applications.
Competitors
As the primary national hub, gob.mx has few direct competitors beyond individual state-level government portals.
Company History & Milestones
Following a 2013 digital government strategy announcement, gob.mx launched as a unified platform in 2015 and has steadily expanded its online procedures catalog since 2018.
Latest News
The government continues expanding digital identity verification and e-government services through the platform.
User Reviews & Ratings
Citizens generally appreciate the consolidation of services, though some processes still require in-person follow-up steps.
Pros & Cons
Pros: single access point for federal services, free to use, reduces paperwork. Cons: some services remain only partially digitized, occasional slowdowns during peak periods.
Key Statistics
≈85 million monthly visits and around 2 million ranking organic keywords.
Frequently Asked Questions
Who runs gob.mx? The Mexican federal government. Is it free? Yes, entirely free and publicly funded.
Data Sources
Government of Mexico digital strategy reports and Similarweb estimates.
Last Updated
September 2026
Related Websites
BBVA México and Banorte, frequently accessed alongside government tax and payment services.
Website Rankings
#1 government portal in Mexico by traffic.
Revenue & Funding History
gob.mx has been financed entirely through the federal budget since its unified launch in 2015.
Employee Statistics
An estimated 500 staff support the platform's digital government unit, alongside contributions from integrated agencies.
Customer Statistics
Tens of millions of citizens use CURP- or RFC-linked accounts to access personalized services.
Backlink Profile
Approximately 150,000 referring domains link to gob.mx pages, including news outlets and other government sites.
Top Organic Keywords
Leading keywords include "gob.mx curp", "sat gob mx" and "imss gob mx".
Top Referral Sources
Google Search accounts for around half of referral traffic, with direct navigation also significant.
Website Technologies
Drupal, Amazon Web Services and Varnish caching.
Advertising & Analytics Technologies
As a public service site, gob.mx carries no advertising technology.
API & Developer Information
Selected government datasets are available through the open data portal datos.gob.mx.
International Seller Opportunities
gob.mx links to consular services supporting Mexican citizens living abroad rather than commercial international expansion.
Company history & milestones
- 2013
Digital government strategy announced
- 2015
Unified gob.mx platform launches
- 2018
Expands online procedures (trámites) catalog
- 2026
Continues expanding digital identity and e-government services
Latest news
- gob.mx expands digital identity verification servicesGovernment announcements · 2026
Pros & cons
Pros
- Single access point for federal services
- Reduces need for in-person paperwork
- Free to use
Cons
- Some services still require in-person follow-up
- Site can experience slowdowns during peak filing periods
Key statistics
Frequently asked questions
Who runs gob.mx?
It is owned and operated by the Mexican federal government.
Is gob.mx free to use?
Yes, it is a free public service funded by the federal budget.
Popular searches
Data sources & confidence
- Government of Mexico digital strategy reportsGobierno de México
- Similarweb estimatesSimilarweb
- Data confidence
- High for ownership and public-service structure; traffic figures are third-party approximations since the site does not disclose analytics publicly.
- Last updated
- September 2026
Traffic figures are modelled estimates based on third-party analytics tools, as gob.mx does not publish official visitor statistics.
Social media profiles & statistics