BBVA México (bbva.mx)
Mexico's largest bank by assets, with a leading mobile and online banking platform.
BBVA México at a glance
BBVA México is a finance & banking website and one of the most visited sites in Mexico, currently ranked #8 in the country. It was founded in 1932 (Bancomer); acquired and rebranded BBVA México 2019 by N/A (formed via acquisition of Bancomer) and is headquartered in Mexico City, Mexico. Today BBVA México is owned by Banco Bilbao Vizcaya Argentaria, S.A. (BBVA Group). Our estimates put its audience at ≈ 40 million visits per month. The business earns money mainly through interest income from loans, banking fees and commissions, digital banking services. Its closest rivals include Banorte, Santander México, Citibanamex, HSBC México.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 37 million / month | +2% |
| Q2 | ≈ 39 million / month | +5% |
| Q3 | ≈ 41 million / month | +5% |
| Q4 | ≈ 42 million / month | +2% |
Traffic sources
- Direct45%
- Organic search26%
- App referral18%
- Other11%
Audience & demographics
- Men51%
- Women49%
- Age 25-3429%
- Age 35-5440%
- Age 55+20%
BBVA México's digital users span a broad range of ages, with fast growth among younger customers using the mobile app for daily banking.
Geographic reach
- Mexico98%
- Other2%
SEO profile
- Organic keywords
- ≈ 400,000
- Estimated organic traffic
- ≈ 9 million visits / month
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| bbva mexico | 1 | Very high | — |
| bbva movil | 1 | High | — |
Backlink profile
- Referring domains
- ≈ 60,000
Top referral sources
- Google Search30%
- Direct45%
- Other25%
Technology stack
Website technologies
Advertising & analytics technologies
BBVA México's digital banking platform is built on a Java-based microservices architecture deployed on Kubernetes, with cloud infrastructure supporting rapid feature releases.
Mobile app statistics
- Mobile banking users
- ≈ 15 million active
Company information
- Website
- bbva.mx
- Sector
- Finance & Banking
- Owner
- Banco Bilbao Vizcaya Argentaria, S.A. (BBVA Group)
- Owner type
- Public company subsidiary
- Founders
- N/A (formed via acquisition of Bancomer)
- Founded
- 1932 (Bancomer); acquired and rebranded BBVA México 2019
- Headquarters
- Mexico City, Mexico
- Employees
- ≈ 40,000
- Ownership
- Wholly owned subsidiary of BBVA Group (Spain), publicly traded parent (BME: BBVA)
- Valuation
- BBVA Group market cap approximately EUR 70 billion
- Revenue
- ≈ USD 8 billion annually (Mexico segment)
- Languages
- Spanish
- Top traffic sources
- Direct navigation, organic search, app usage
Ownership, investors & funding history
| Date | Round | Amount | Investors |
|---|---|---|---|
| 1932 | Bancomer founded | N/A | — |
| 2019 | Rebranded as BBVA México | N/A | — |
Financials
- Estimated Mexico segment revenue
- ≈ USD 8 billion annually
Business model & revenue
BBVA México generates revenue through lending, transactional banking fees and a large digital banking user base, positioning itself as the country's leading retail and corporate bank.
- Interest income from loans
- Banking fees and commissions
- Digital banking services
- Insurance and investment products
Products & services
Checking, savings and personal loan products.
Mobile banking app for consumers.
Services for businesses and institutions.
Insurance and asset management products.
Seller ecosystem
- Branches
- ≈ 1,700 across Mexico
International presence
- Parent group reach
- BBVA operates across Europe and Latin America
Employee statistics
Customer statistics
API & developer information
- Open banking API
- BBVA API Market for developers
Website rankings
- Mexico banking traffic
- #1 bank site by traffic
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| Banorte | Comparable digital scale | — | BBVA leads in total assets |
Overview
BBVA México, formerly Bancomer, is the country's largest bank by assets, offering retail, corporate and investment banking services alongside a highly rated digital banking platform.
Traffic Statistics
The site and its digital banking portal attract roughly 40 million monthly visits, with sessions averaging just under five minutes.
Traffic Sources
Direct navigation dominates thanks to strong app and brand loyalty, with organic search and app referrals contributing further volume.
Audience & Demographics
BBVA México's digital user base spans a wide age range, with growing adoption among younger customers using mobile-first banking.
Geographic Reach
Nearly all traffic, about 98%, comes from within Mexico given the bank's domestic retail focus.
SEO Profile
BBVA México ranks for roughly 400,000 organic keywords, particularly around banking product and exchange rate queries.
Technology Stack
The digital banking platform is built on a Java-based microservices architecture deployed on Kubernetes and Google Cloud infrastructure.
Social Media Statistics
BBVA México maintains a solid social presence with millions of followers on Facebook and X, used for customer service and promotions.
Mobile App Statistics
The BBVA México app has over 20 million downloads and around 15 million active mobile banking users.
Company Information
Originally founded as Bancomer in 1932 and rebranded as BBVA México in 2019, the bank employs roughly 40,000 people.
Ownership & Investors
BBVA México is a wholly owned subsidiary of BBVA Group, a publicly traded Spanish banking group.
Financials
The Mexico segment generates an estimated USD 8 billion in annual revenue for the BBVA Group.
Business Model
Revenue comes from interest income on loans, banking fees, digital services and insurance and investment products.
Products & Services
Key offerings include retail banking, the BBVA Móvil app, corporate and investment banking, and insurance and investment products.
Competitors
Main competitors include Banorte, Santander México, Citibanamex and HSBC México.
Company History & Milestones
Founded as Bancomer in 1932, BBVA acquired a majority stake in 2000 and completed the rebrand to BBVA México in 2019.
Latest News
BBVA México reports record levels of digital banking adoption among its customer base.
User Reviews & Ratings
Customers generally praise the mobile app's reliability and features, with some criticism of banking fees.
Pros & Cons
Pros: largest branch network, highly rated app, broad product range. Cons: relatively higher fees, occasional app outages.
Key Statistics
≈40 million monthly visits and roughly 20 million digital banking users.
Frequently Asked Questions
Who owns BBVA México? BBVA Group, based in Spain. Was it Bancomer? Yes, rebranded in 2019.
Data Sources
BBVA Group annual report and Similarweb estimates.
Last Updated
September 2026
Related Websites
Banorte and gob.mx.
Website Rankings
#1 bank website in Mexico by traffic among finance sector sites.
Revenue & Funding History
Founded as Bancomer in 1932, BBVA acquired majority ownership in 2000 and rebranded the bank in 2019.
Employee Statistics
Roughly 40,000 employees work across BBVA México's branches, digital and corporate divisions.
Customer Statistics
BBVA México serves approximately 25 million customers nationwide.
Backlink Profile
Approximately 60,000 referring domains link to BBVA México pages.
Top Organic Keywords
Leading keywords include "bbva mexico" and "bbva movil".
Top Referral Sources
Direct navigation and Google Search are the leading referral channels.
Website Technologies
Java, Kubernetes and Google Cloud infrastructure.
Advertising & Analytics Technologies
Google Ad Manager and Adobe Analytics.
API & Developer Information
BBVA offers the BBVA API Market, an open banking platform for third-party developers.
International Seller Opportunities
As part of the BBVA Group, BBVA México benefits from technology and product sharing across Europe and Latin America.
Company history & milestones
- 1932
Bancomer founded
- 2000
BBVA acquires majority stake in Bancomer
- 2019
Bancomer rebranded as BBVA México
- 2026
Continues digital banking expansion
Latest news
- BBVA México reports record digital banking adoptionIndustry reports · 2026
Pros & cons
Pros
- Largest branch and ATM network
- Highly rated mobile banking app
- Broad product range
Cons
- Fees can be higher than digital-only challengers
- Occasional app outages during peak periods
Key statistics
Frequently asked questions
Who owns BBVA México?
It is a subsidiary of BBVA Group, based in Spain.
Was BBVA México previously called Bancomer?
Yes, it was rebranded from Bancomer to BBVA México in 2019.
Popular searches
Data sources & confidence
- BBVA Group annual reportBBVA
- Similarweb estimatesSimilarweb
- Data confidence
- High for ownership and corporate history; traffic and revenue figures are third-party approximations.
- Last updated
- September 2026
Traffic and financial figures are modelled estimates based on public filings and third-party analytics.
Social media profiles & statistics