ING Netherlands
Online banking for one of the country's largest banks.
ING Netherlands at a glance
ING Netherlands is a finance & banking website and one of the most visited sites in Netherlands, currently ranked #6 in the country. It was founded in 1991 and is headquartered in Amsterdam, Netherlands. Today ING Netherlands is owned by ING Groep N.V.. Our estimates put its audience at ≈ 40 million visits per month. The business earns money mainly through net interest income, transaction and transfer fees, card and payment interchange. Its closest rivals include rabobank.nl, abnamro.nl.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 37.6 million / month | +2% |
| Q2 | ≈ 38.8 million / month | +3% |
| Q3 | ≈ 40 million / month | +3% |
| Q4 | ≈ 42.4 million / month | +6% |
Traffic sources
- Direct72%
- Organic search18%
- Referral5%
- Paid3%
- Social2%
Audience & demographics
- Men53%
- Women47%
- Age 25-3429%
- Age 35-4426%
- Age 45-5422%
The audience is concentrated in Netherlands, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Netherlands86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 12 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Netherlands
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| ing netherlands | 1 | Very high | Dominant |
| online banking login | Top 10 | High | — |
| money transfer | Top 10 | High | — |
| loan rates | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Netherlands web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 82% mobile
- Position in country
- Among the leading finance & banking apps in Netherlands
Company information
- Website
- ing.nl
- Sector
- Finance & Banking
- Owner
- ING Groep N.V.
- Owner type
- Public company
- Founded
- 1991
- Headquarters
- Amsterdam, Netherlands
- Ownership
- ING Groep N.V. controls the platform. Ownership details are based on public filings and press reporting.
- Languages
- Dutch, English
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
ING Netherlands operates a bank and digital financial platform focused on Netherlands. Online banking for one of the country's largest banks. Revenue comes mainly from net interest income, supported by the other lines listed below.
- Net interest income
- Transaction and transfer fees
- Card and payment interchange
- Investment and insurance products
International presence
- Primary market
- Netherlands
- Expansion
- Regional and diaspora audiences beyond the home market
Customer statistics
Website rankings
- Country rank (Netherlands)
- #6 in this index
- Sector rank
- Leading finance & banking site in Netherlands
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| rabobank.nl | ≈ 24 million / month | #7 class competitor | — |
| abnamro.nl | ≈ 18 million / month | #8 class competitor | — |
What is ING Netherlands?
ING Netherlands (ing.nl) is a bank and digital financial platform serving users in Netherlands. Online banking for one of the country's largest banks. It ranks #6 among the most visited websites in the country in this index, within the finance & banking category.
Who owns ING Netherlands?
The site is operated by ING Groep N.V.. The company was established in 1991 and is headquartered in Amsterdam, Netherlands.
Traffic and audience
Traffic estimates place ING Netherlands at roughly 40 million visits per month, about 1.3 million per day. Around 82% mobile of sessions come from mobile devices, and visitors view about 6.3 pages per visit with an average session of 6 min.
How ING Netherlands makes money
Revenue comes primarily from net interest income, alongside transaction and transfer fees, card and payment interchange, investment and insurance products.
Competitors in Netherlands
Its closest rivals include rabobank.nl, abnamro.nl.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1991
ING Netherlands is founded in Amsterdam, Netherlands.
- Growth phase
Expands its finance & banking offering and moves to a mobile-first product.
- Today
Ranks #6 among the most visited websites in Netherlands.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Full account management without branch visits
- Instant local transfers and bill payments
- Strong authentication and fraud monitoring
- Wide ATM and branch network behind the app
Cons
- Occasional downtime during peak load
- Fee structure is hard to compare
- Customer support wait times
- Older interface areas outside the mobile app
Key statistics
Frequently asked questions
Who owns ING Netherlands?
ING Netherlands is operated by ING Groep N.V.. Public company structure, based on public filings and press reporting.
Where is ING Netherlands headquartered?
ING Netherlands is headquartered in Amsterdam, Netherlands.
When was ING Netherlands founded?
ING Netherlands was founded in 1991.
What is ING Netherlands's revenue?
ING Netherlands does not publish standalone revenue; income comes from net interest income, transaction and transfer fees, card and payment interchange, investment and insurance products.
Who are ING Netherlands's competitors?
Main competitors in Netherlands include rabobank.nl, abnamro.nl.
How does ING Netherlands make money?
Mainly net interest income, transaction and transfer fees, card and payment interchange, investment and insurance products.
Is ING Netherlands publicly traded?
ING Netherlands's ownership: Public company.
How many visitors does ING Netherlands get?
Third-party estimates place ING Netherlands at roughly 40 million visits per month, mostly from Netherlands, with 82% mobile traffic.
Is ING Netherlands safe?
ING Netherlands is an established finance & banking site founded in 1991 and ranked #6 in Netherlands; use the official domain ing.nl and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsing.nl
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageNetherlands and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos