Coolblue
Electronics retailer known for service-led online shopping.
Coolblue at a glance
Coolblue is an e-commerce website and one of the most visited sites in Netherlands, currently ranked #5 in the country. It was founded in 1999 by Pieter Zwart, Paul de Jong, Bert van den Bergh and is headquartered in Rotterdam, Netherlands. Today Coolblue is owned by Coolblue B.V.. Our estimates put its audience at ≈ 45 million visits per month. The business earns money mainly through marketplace commissions from sellers, seller advertising and sponsored placements, delivery and fulfilment fees. Its closest rivals include bol.com, mediamarkt.nl, amazon.nl.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 42.3 million / month | +2% |
| Q2 | ≈ 43.6 million / month | +3% |
| Q3 | ≈ 45 million / month | +3% |
| Q4 | ≈ 47.7 million / month | +6% |
Traffic sources
- Direct48%
App-first shopping habit
- Organic search31%
- Paid search11%
- Social6%
- Referral & email4%
Audience & demographics
- Women54%
- Men46%
- Age 25-3430%
- Age 18-2423%
- Age 35-4422%
The audience is concentrated in Netherlands, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Netherlands86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 13.5 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Netherlands
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| coolblue | 1 | Very high | Dominant |
| online shopping | Top 10 | High | — |
| discount codes | Top 10 | High | — |
| free delivery | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Netherlands web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 76% mobile
- Position in country
- Among the leading e-commerce apps in Netherlands
Company information
- Website
- coolblue.nl
- Sector
- E-commerce
- Owner
- Coolblue B.V.
- Owner type
- Private company
- Founders
- Pieter Zwart, Paul de Jong, Bert van den Bergh
- Founded
- 1999
- Headquarters
- Rotterdam, Netherlands
- Employees
- 7,000+
- Ownership
- Coolblue B.V. controls the platform. Ownership details are based on public filings and press reporting.
- Languages
- Dutch
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Coolblue operates an online retail and marketplace platform focused on Netherlands. Electronics retailer known for service-led online shopping. Revenue comes mainly from marketplace commissions from sellers, supported by the other lines listed below.
- Marketplace commissions from sellers
- Seller advertising and sponsored placements
- Delivery and fulfilment fees
- Private-label and first-party retail margin
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- Netherlands
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Netherlands)
- #5 in this index
- Sector rank
- Leading e-commerce site in Netherlands
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| bol.com | ≈ 27 million / month | #6 class competitor | — |
| mediamarkt.nl | ≈ 20.2 million / month | #7 class competitor | — |
| amazon.nl | ≈ 13.5 million / month | #8 class competitor | — |
What is Coolblue?
Coolblue (coolblue.nl) is an online retail and marketplace platform serving users in Netherlands. Electronics retailer known for service-led online shopping. It ranks #5 among the most visited websites in the country in this index, within the e-commerce category.
Who owns Coolblue?
The site is operated by Coolblue B.V., founded by Pieter Zwart, Paul de Jong, Bert van den Bergh. The company was established in 1999 and is headquartered in Rotterdam, Netherlands. It employs around 7,000+.
Traffic and audience
Traffic estimates place Coolblue at roughly 45 million visits per month, about 1.5 million per day. Around 76% mobile of sessions come from mobile devices, and visitors view about 7.4 pages per visit with an average session of 6 min.
How Coolblue makes money
Revenue comes primarily from marketplace commissions from sellers, alongside seller advertising and sponsored placements, delivery and fulfilment fees, private-label and first-party retail margin.
Competitors in Netherlands
Its closest rivals include bol.com, mediamarkt.nl, amazon.nl.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1999
Coolblue is founded in Rotterdam, Netherlands.
- Growth phase
Expands its e-commerce offering and moves to a mobile-first product.
- Today
Ranks #5 among the most visited websites in Netherlands.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Wide product assortment with competitive local pricing
- Established delivery and returns network
- Local payment methods and installment options
- Mature seller tools and campaign calendar
Cons
- Product quality varies between third-party sellers
- Returns and disputes can take time on marketplace orders
- Commissions and ad costs pressure smaller sellers
- International shipping coverage is limited
Key statistics
Frequently asked questions
Who owns Coolblue?
Coolblue is operated by Coolblue B.V.. Private company structure, based on public filings and press reporting.
Where is Coolblue headquartered?
Coolblue is headquartered in Rotterdam, Netherlands.
When was Coolblue founded?
Coolblue was founded in 1999 by Pieter Zwart, Paul de Jong, Bert van den Bergh.
How many employees does Coolblue have?
Coolblue employs approximately 7,000+ people.
What is Coolblue's revenue?
Coolblue does not publish standalone revenue; income comes from marketplace commissions from sellers, seller advertising and sponsored placements, delivery and fulfilment fees, private-label and first-party retail margin.
Who are Coolblue's competitors?
Main competitors in Netherlands include bol.com, mediamarkt.nl, amazon.nl.
How does Coolblue make money?
Mainly marketplace commissions from sellers, seller advertising and sponsored placements, delivery and fulfilment fees, private-label and first-party retail margin.
Is Coolblue publicly traded?
No — Coolblue is not listed as an independent public company; it is operated by Coolblue B.V..
How many visitors does Coolblue get?
Third-party estimates place Coolblue at roughly 45 million visits per month, mostly from Netherlands, with 76% mobile traffic.
Is Coolblue safe?
Coolblue is an established e-commerce site founded in 1999 and ranked #5 in Netherlands; use the official domain coolblue.nl and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementscoolblue.nl
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageNetherlands and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos