Amazon México (amazon.com.mx)
Mexico's edition of the global Amazon marketplace and Prime service.
Amazon México at a glance
Amazon México is an e-commerce website and one of the most visited sites in Mexico, currently ranked #2 in the country. It was founded in 2015 (Amazon.com.mx launch) by Jeff Bezos and is headquartered in Mexico City, Mexico (local); Seattle, Washington (global HQ). Today Amazon México is owned by Amazon.com, Inc.. Our estimates put its audience at ≈ 140 million visits per month. The business earns money mainly through direct online retail sales, third-party marketplace seller fees, amazon prime mexico subscriptions. Its closest rivals include Mercado Libre, Coppel, Liverpool, Walmart México.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 130 million / month | +3% |
| Q2 | ≈ 135 million / month | +4% |
| Q3 | ≈ 145 million / month | +7% |
| Q4 | ≈ 150 million / month | +3% |
Traffic sources
- Direct38%
- Organic search32%
- Paid search16%
- Referral & social14%
Audience & demographics
- Men50%
- Women50%
- Age 25-3430%
- Age 35-5436%
- Age 55+15%
Amazon México's shoppers tend to be middle- and upper-income urban households seeking Prime shipping speed and a broad international catalog.
Geographic reach
- Mexico91%
- United States5%
- Other4%
SEO profile
- Organic keywords
- ≈ 3.5 million
- Estimated organic traffic
- ≈ 45 million visits / month
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| amazon mexico | 1 | Very high | — |
| amazon prime mexico | 1 | High | — |
Backlink profile
- Referring domains
- ≈ 500,000
Top referral sources
- Google Search40%
- Direct38%
- Other22%
Technology stack
Website technologies
Advertising & analytics technologies
Amazon México runs on Amazon Web Services infrastructure with the same A9 search and recommendation technology used globally.
Mobile app statistics
- App share of traffic
- ≈ 55% of sessions
Company information
- Website
- amazon.com.mx
- Sector
- E-commerce
- Owner
- Amazon.com, Inc.
- Owner type
- Public company subsidiary
- Founders
- Jeff Bezos
- Founded
- 2015 (Amazon.com.mx launch)
- Headquarters
- Mexico City, Mexico (local); Seattle, Washington (global HQ)
- Employees
- ≈ 10,000 (Mexico workforce, including fulfillment)
- Ownership
- Wholly owned subsidiary of Amazon.com, Inc. (NASDAQ: AMZN)
- Valuation
- Amazon.com market cap approximately USD 1.9 trillion
- Revenue
- ≈ USD 4 billion annually (Mexico retail estimate)
- Languages
- Spanish
- Top traffic sources
- Direct navigation, organic search, paid search
Ownership, investors & funding history
| Date | Round | Amount | Investors |
|---|---|---|---|
| 1994 | Founded (Amazon.com) | N/A | — |
| 2015 | Mexico launch | N/A | — |
Financials
- Amazon.com global net sales
- ≈ USD 575 billion (2023)
Business model & revenue
Amazon México combines first-party retail with a third-party marketplace, supported by Prime subscriptions offering free shipping and streaming perks, plus a growing logistics and delivery network across Mexico.
- Direct online retail sales
- Third-party marketplace seller fees
- Amazon Prime Mexico subscriptions
- Amazon Ads
Products & services
First-party online retail across categories.
Third-party seller platform.
Subscription offering fast shipping and Prime Video.
Advertising platform for brands and sellers.
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
Seller ecosystem
- Third-party sellers
- Tens of thousands in Mexico
- Fulfillment centers
- Multiple across central and northern Mexico
International presence
- Cross-border access
- Access to Amazon US and global catalog via international shipping
Employee statistics
Customer statistics
API & developer information
- Selling Partner API
- Public API for third-party sellers
Website rankings
- Mexico e-commerce traffic
- #2
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| Mercado Libre | Smaller local marketplace share | — | Amazon leads in Prime loyalty |
Overview
Amazon México is the local edition of the global Amazon marketplace, offering both first-party retail and a growing third-party seller base alongside Prime membership benefits.
Traffic Statistics
The site attracts an estimated 140 million monthly visits, with visitors browsing around 6.5 pages per session over roughly seven minutes.
Traffic Sources
Direct and organic search traffic dominate, with paid search campaigns and social referrals contributing meaningful secondary volume.
Audience & Demographics
The user base is evenly split by gender and concentrated among 25-54 year-olds in urban, middle- and upper-income households.
Geographic Reach
About 91% of traffic comes from within Mexico, with small shares from the United States and other markets via cross-border shopping.
SEO Profile
Amazon México ranks for millions of product keywords, benefiting from the domain authority of the global Amazon platform.
Technology Stack
The site is built on Amazon Web Services with React front ends and the proprietary A9 search and recommendation engine.
Social Media Statistics
Amazon México maintains millions of followers on Facebook and Instagram, largely used for promotions and deal announcements.
Mobile App Statistics
The Amazon Shopping app has tens of millions of downloads, with more than half of Mexican traffic coming from mobile devices.
Company Information
Amazon México launched its dedicated storefront in 2015 and now employs roughly 10,000 people across offices and fulfillment centers.
Ownership & Investors
Amazon México is a wholly owned subsidiary of Amazon.com, Inc., publicly traded on NASDAQ.
Financials
Amazon.com's global net sales exceed USD 575 billion, with Mexico representing a fast-growing regional market.
Business Model
Revenue is generated through direct retail sales, third-party marketplace fees, Prime subscriptions and advertising.
Products & Services
Key offerings include first-party retail, the third-party marketplace, Prime membership with Prime Video, and Amazon Ads.
Competitors
Main competitors include Mercado Libre, Coppel, Liverpool, Walmart México and Shein.
Company History & Milestones
Amazon opened its first Mexico office in 2013, launched amazon.com.mx in 2015, and introduced Prime Video and full Prime membership in 2017.
Latest News
Amazon continues investing in fulfillment and delivery infrastructure to speed up shipping times across Mexico.
User Reviews & Ratings
Customers generally rate the service highly for reliability, though delivery speed can vary outside major metro areas.
Pros & Cons
Pros: fast Prime shipping, broad catalog, strong customer service. Cons: smaller local seller base, regional delivery delays.
Key Statistics
≈140 million monthly visits and roughly 5 million Prime members in Mexico.
Frequently Asked Questions
Who owns Amazon México? Amazon.com, Inc. Is Prime available? Yes, including fast shipping and Prime Video.
Data Sources
Amazon.com annual report and Similarweb estimates.
Last Updated
September 2026
Related Websites
Mercado Libre México, Walmart México and Liverpool.
Website Rankings
#2 e-commerce destination in Mexico by traffic.
Revenue & Funding History
Amazon.com was founded in 1994 and expanded its dedicated Mexico storefront in 2015, growing steadily since.
Employee Statistics
Roughly 10,000 employees support Mexican retail and logistics operations.
Customer Statistics
Around 5 million Mexican households hold an active Prime membership.
Backlink Profile
Approximately 500,000 referring domains link to Amazon México product and deal pages.
Top Organic Keywords
Leading keywords include "amazon mexico" and "amazon prime mexico".
Top Referral Sources
Google Search and direct navigation are the leading referral channels.
Website Technologies
AWS, React, Java and the A9 search and recommendation engine.
Advertising & Analytics Technologies
Amazon Ads (Amazon DSP), Google Ads and Google Analytics.
API & Developer Information
Amazon offers the Selling Partner API for third-party sellers to manage listings, orders and fulfillment.
International Seller Opportunities
Mexican shoppers can access cross-border listings from Amazon US, and local sellers can expand internationally via Amazon Global Selling.
Company history & milestones
- 2013
Amazon opens first Mexico office
- 2015
Amazon.com.mx storefront launches
- 2017
Prime Video and Prime membership launch in Mexico
- 2026
Continues expanding fulfillment network
Latest news
- Amazon expands logistics network across MexicoReuters · 2026
Pros & cons
Pros
- Fast Prime shipping in major cities
- Wide international catalog
- Reliable customer service
Cons
- Smaller local seller base than Mercado Libre
- Slower delivery outside major metro areas
- Prime pricing above some local alternatives
Key statistics
Frequently asked questions
Who owns Amazon México?
It is a subsidiary of Amazon.com, Inc.
Is Prime available in Mexico?
Yes, Amazon Prime Mexico offers fast shipping and Prime Video.
Popular searches
Data sources & confidence
- Amazon.com annual reportAmazon.com, Inc.
- Similarweb estimatesSimilarweb
- Data confidence
- High for ownership and product lineup; traffic and revenue figures are third-party approximations.
- Last updated
- September 2026
Traffic and revenue figures are modelled estimates based on public filings and third-party analytics tools.
Social media profiles & statistics