Elektra (elektra.com.mx)
Mexican retail chain offering electronics, appliances and consumer financing.
Elektra at a glance
Elektra is an e-commerce website and one of the most visited sites in Mexico, currently ranked #5 in the country. It was founded in 1950 (company); elektra.com.mx launched in the 2000s by Hugo Salinas Rey and is headquartered in Mexico City, Mexico. Today Elektra is owned by Grupo Elektra, S.A.B. de C.V.. Our estimates put its audience at ≈ 30 million visits per month. The business earns money mainly through retail sales of electronics and appliances, consumer credit and installment financing interest, banco azteca banking fees. Its closest rivals include Coppel, Mercado Libre, Liverpool, Walmart México.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 28 million / month | +2% |
| Q2 | ≈ 29 million / month | +4% |
| Q3 | ≈ 31 million / month | +7% |
| Q4 | ≈ 33 million / month | +6% |
Traffic sources
- Direct36%
- Organic search30%
- Paid search & social14%
- Referral12%
- Other8%
Audience & demographics
- Men48%
- Women52%
- Age 18-2417%
- Age 25-3428%
- Age 35-5436%
- Age 55+19%
Elektra's customer base overlaps significantly with Banco Azteca's, drawing working-class and lower-middle-class households seeking accessible consumer credit.
Geographic reach
- Mexico94%
- Central America3%
- Other3%
SEO profile
- Organic keywords
- ≈ 250,000
- Estimated organic traffic
- ≈ 9 million visits / month
- Strongest clusters
- Electronics and appliance category pages
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| elektra | 1 | Very high | — |
| banco azteca | 1 | High | — |
| elektra catalogo | 1 | Medium | — |
Backlink profile
- Referring domains
- ≈ 40,000
- Link profile
- Linked from Mexican retail comparison and finance sites
Top referral sources
- Google Search32%
- Direct36%
- Facebook9%
- Other23%
Technology stack
Website technologies
Advertising & analytics technologies
elektra.com.mx runs on a Microsoft .NET backend with a React storefront, hosted on Microsoft Azure and fronted by Cloudflare for performance and security.
Mobile app statistics
- App share of traffic
- ≈ 35% of sessions
Company information
- Website
- elektra.com.mx
- Sector
- E-commerce
- Owner
- Grupo Elektra, S.A.B. de C.V.
- Owner type
- Public company (BMV: ELEKTRA)
- Founders
- Hugo Salinas Rey
- Founded
- 1950 (company); elektra.com.mx launched in the 2000s
- Headquarters
- Mexico City, Mexico
- Employees
- ≈ 60,000 (Grupo Elektra, nationwide)
- Ownership
- Publicly traded on the Bolsa Mexicana de Valores; controlled by the Salinas family (Grupo Salinas)
- Valuation
- Grupo Elektra market cap approximately USD 5 billion (estimated)
- Revenue
- ≈ USD 4.5 billion annually (Grupo Elektra, estimated)
- Languages
- Spanish
- Top traffic sources
- Direct navigation, organic search, in-store driven visits
Ownership, investors & funding history
| Date | Round | Amount | Investors |
|---|---|---|---|
| 1950 | Founded | N/A | Salinas family |
| 1993 | IPO | Bolsa Mexicana de Valores listing | — |
Financials
- Grupo Elektra estimated revenue
- ≈ USD 4.5 billion annually
- Market listing
- Publicly traded on the Bolsa Mexicana de Valores
Business model & revenue
Elektra operates a nationwide network of retail stores selling electronics, appliances and furniture, closely integrated with its sister company Banco Azteca, allowing customers to finance purchases through in-house consumer credit.
- Retail sales of electronics and appliances
- Consumer credit and installment financing interest
- Banco Azteca banking fees
- Insurance products
Products & services
Electronics, appliances, furniture and motorcycles sold in-store and online.
In-house consumer financing for installment purchases.
Retail bank affiliated with Grupo Elektra offering savings, loans and insurance.
Brokerage services offered by Grupo Salinas' financial arm.
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
Seller ecosystem
- Physical stores
- ≈ 1,100 across Mexico and Central America
International presence
- Countries served
- Mexico, Guatemala, Honduras, Peru and other Latin American markets
Employee statistics
Customer statistics
API & developer information
- Developer API
- No public developer API disclosed
Website rankings
- Mexico retail traffic
- #5
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| Coppel | Similar credit-based retail model | — | Elektra is more closely tied to Banco Azteca |
Overview
Elektra is a major Mexican retail chain selling electronics, appliances and furniture, closely tied to its sister company Banco Azteca, which allows customers to finance purchases through accessible in-house credit.
Traffic Statistics
elektra.com.mx receives an estimated 30 million monthly visits, with users viewing roughly five pages per session on average.
Traffic Sources
Direct navigation and organic search lead traffic, reflecting decades of brand recognition built through its physical retail network.
Audience & Demographics
The audience closely overlaps with Banco Azteca's customer base, skewing toward working-class households seeking accessible consumer credit.
Geographic Reach
About 94% of traffic comes from within Mexico, with additional visits from Elektra's Central American store markets.
SEO Profile
The site ranks for roughly 250,000 organic keywords, led by electronics and appliance category pages.
Technology Stack
elektra.com.mx runs on a Microsoft .NET backend with a React storefront, hosted on Microsoft Azure behind Cloudflare.
Social Media Statistics
Elektra maintains an active social presence with millions of followers across Facebook, Instagram and X.
Mobile App Statistics
The Elektra app has over 5 million downloads, accounting for roughly a third of the brand's digital sessions.
Company Information
Founded in 1950 in Mexico City, Elektra is part of Grupo Salinas and employs roughly 60,000 people across its retail and financial operations.
Ownership & Investors
Grupo Elektra is publicly traded on the Bolsa Mexicana de Valores, with the Salinas family holding a controlling stake.
Financials
Grupo Elektra's estimated annual revenue is around USD 4.5 billion, spanning retail and Banco Azteca banking operations.
Business Model
Revenue comes from retail sales, installment credit interest, Banco Azteca banking fees and insurance products.
Products & Services
Core offerings include the retail catalog, Elektra's in-house credit line, Banco Azteca banking services and Punto Casa de Bolsa brokerage.
Competitors
Key rivals include Coppel, Liverpool, Walmart México and Mercado Libre.
Company History & Milestones
Since its 1950 founding, Elektra listed on the Bolsa Mexicana de Valores in 1993 and launched Banco Azteca inside its stores in 2002.
Latest News
Grupo Elektra reports continued growth in Banco Azteca's digital banking user base.
User Reviews & Ratings
Customers appreciate the accessible credit and store coverage, though some cite high financing costs and a less polished online experience.
Pros & Cons
Pros: accessible in-house credit, large store network, integrated banking. Cons: high interest rates, less polished website, slower online delivery.
Key Statistics
≈30 million monthly visits and approximately 1,100 physical stores.
Frequently Asked Questions
Who owns Elektra? Grupo Elektra, controlled by the Salinas family and publicly traded on the BMV. Is Elektra linked to a bank? Yes, via its sister company Banco Azteca.
Data Sources
Grupo Elektra investor relations and Similarweb estimates.
Last Updated
September 2026
Related Websites
Coppel, Liverpool and Mercado Libre.
Website Rankings
#5 retail and e-commerce destination in Mexico by estimated traffic.
Revenue & Funding History
Founded in 1950, Grupo Elektra went public on the Bolsa Mexicana de Valores in 1993.
Employee Statistics
Roughly 60,000 employees work across Elektra's retail, financial and logistics operations.
Customer Statistics
Banco Azteca, Elektra's affiliated bank, serves approximately 20 million customers.
Backlink Profile
Approximately 40,000 referring domains link to elektra.com.mx, largely from Mexican retail comparison and finance sites.
Top Organic Keywords
Leading keywords include "elektra", "banco azteca" and "elektra catalogo".
Top Referral Sources
Direct navigation and Google Search are the leading referral channels.
Website Technologies
Microsoft .NET, React, Microsoft Azure and Cloudflare.
Advertising & Analytics Technologies
Google Ad Manager, Google Analytics and Meta Pixel.
API & Developer Information
Elektra does not disclose a public developer API for third-party integrations.
International Seller Opportunities
Elektra operates stores across Mexico, Guatemala, Honduras, Peru and other Latin American markets.
Company history & milestones
- 1950
Elektra founded in Mexico City
- 1993
Grupo Elektra lists on the Bolsa Mexicana de Valores
- 2002
Banco Azteca launches inside Elektra stores
- 2026
Continues expanding omnichannel retail and fintech integration
Latest news
- Grupo Elektra reports growth in Banco Azteca digital banking usersEl Economista · 2026
Pros & cons
Pros
- Accessible in-house credit
- Large nationwide and regional store network
- Integrated banking through Banco Azteca
Cons
- High interest rates on financed purchases
- Website considered less polished than pure e-commerce rivals
- Slower delivery for online orders
Key statistics
Frequently asked questions
Who owns Elektra?
Grupo Elektra, S.A.B. de C.V., controlled by the Salinas family and publicly traded on the BMV.
Is Elektra connected to a bank?
Yes, its sister company Banco Azteca operates branches inside many Elektra stores.
Popular searches
Data sources & confidence
- Grupo Elektra investor relationsGrupo Elektra
- Similarweb estimatesSimilarweb
- Data confidence
- High for ownership and corporate structure; traffic figures are third-party approximations.
- Last updated
- September 2026
Traffic and audience figures are modelled estimates based on third-party analytics tools, as Elektra does not publish detailed web traffic data.
Social media profiles & statistics