Walmart México (walmart.com.mx)
Mexico's largest retail chain, offering groceries and general merchandise online and in-store.
Walmart México at a glance
Walmart México is an e-commerce website and one of the most visited sites in Mexico, currently ranked #7 in the country. It was founded in 1958 (Cifra); 1991 Walmart joint venture; full merger 1997 by Sam Walton (Walmart Inc.); Jerónimo Arango (Cifra, merged with Walmart) and is headquartered in Mexico City, Mexico. Today Walmart México is owned by Walmart de México y Centroamérica (Walmex), majority owned by Walmart Inc.. Our estimates put its audience at ≈ 60 million visits per month. The business earns money mainly through grocery and general merchandise retail sales, e-commerce sales, walmart connect advertising. Its closest rivals include Coppel, Liverpool, Chedraui, Soriana.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 56 million / month | +3% |
| Q2 | ≈ 58 million / month | +4% |
| Q3 | ≈ 62 million / month | +7% |
| Q4 | ≈ 65 million / month | +5% |
Traffic sources
- Direct38%
- Organic search27%
- Paid search17%
- Other18%
Audience & demographics
- Men46%
- Women54%
- Age 25-3426%
- Age 35-5442%
- Age 55+20%
Walmart México's online audience mirrors its broad in-store customer base, spanning nearly all income levels with strong grocery demand.
Geographic reach
- Mexico97%
- Other3%
SEO profile
- Organic keywords
- ≈ 800,000
- Estimated organic traffic
- ≈ 16 million visits / month
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| walmart mexico | 1 | Very high | — |
| walmart en linea | 1 | High | — |
Backlink profile
- Referring domains
- ≈ 100,000
Top referral sources
- Google Search34%
- Direct38%
- Other28%
Technology stack
Website technologies
Advertising & analytics technologies
Walmart México's site is built on Walmart's global cloud-native commerce platform, adapted for local grocery and general merchandise operations.
Mobile app statistics
- App installs
- ≈ 10 million cumulative
Company information
- Website
- walmart.com.mx
- Sector
- E-commerce
- Owner
- Walmart de México y Centroamérica (Walmex), majority owned by Walmart Inc.
- Owner type
- Public company subsidiary (BMV: WALMEX)
- Founders
- Sam Walton (Walmart Inc.); Jerónimo Arango (Cifra, merged with Walmart)
- Founded
- 1958 (Cifra); 1991 Walmart joint venture; full merger 1997
- Headquarters
- Mexico City, Mexico
- Employees
- ≈ 240,000
- Ownership
- Majority owned by Walmart Inc., publicly traded on the Mexican Stock Exchange
- Valuation
- Market cap approximately USD 60 billion
- Revenue
- ≈ USD 35 billion annually
- Languages
- Spanish
- Top traffic sources
- Direct navigation, organic search, app usage
Ownership, investors & funding history
| Date | Round | Amount | Investors |
|---|---|---|---|
| 1991 | Walmart-Cifra joint venture | N/A | — |
| 1997 | Full Walmart acquisition of Cifra | N/A | — |
Financials
- Estimated annual revenue
- ≈ USD 35 billion
Business model & revenue
Walmart México operates supercenters, Bodega Aurrera discount stores, Sam's Club warehouses and a growing online grocery and general merchandise business.
- Grocery and general merchandise retail sales
- E-commerce sales
- Walmart Connect advertising
- Membership (Sam's Club)
Products & services
Grocery and general merchandise stores.
Discount retail format.
Membership warehouse club.
Online grocery and general merchandise store.
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
Seller ecosystem
- Physical stores
- ≈ 3,000 across formats
International presence
- Parent company reach
- Walmart Inc. operates in 19 countries
Employee statistics
Customer statistics
API & developer information
- Public API
- Not publicly offered
Website rankings
- Mexico e-commerce traffic
- #7
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| Chedraui | Smaller national footprint | — | Walmart leads in store count and online scale |
Overview
Walmart México is the country's largest retailer, operating supercenters, discount stores and membership clubs alongside a fast-growing online grocery and general merchandise business.
Traffic Statistics
Walmart.com.mx attracts roughly 60 million monthly visits, with shoppers browsing close to six pages per session.
Traffic Sources
Direct navigation and organic search dominate, supported by app usage tied to loyalty and delivery features.
Audience & Demographics
The audience mirrors Walmart's broad in-store customer base, slightly skewing female with strong representation across all age groups.
Geographic Reach
About 97% of traffic originates within Mexico, reflecting the retailer's domestic focus.
SEO Profile
Walmart México ranks for roughly 800,000 organic keywords, with strong visibility for grocery and promotional search terms.
Technology Stack
The site runs on Walmart's global cloud-native commerce platform, using React and Node.js adapted for local operations.
Social Media Statistics
Walmart México maintains millions of followers on Facebook and Instagram, mainly used for promotions and store news.
Mobile App Statistics
The Walmart app has more than 10 million downloads, supporting shopping lists, delivery scheduling and loyalty offers.
Company Information
Formed through the 1997 merger of Walmart and Mexican retailer Cifra, Walmart México now employs around 240,000 people.
Ownership & Investors
Walmart Inc. is the majority owner, with remaining shares publicly traded on the Mexican Stock Exchange as Walmex.
Financials
Estimated annual revenue is around USD 35 billion across its various retail formats.
Business Model
Revenue is driven by grocery and general merchandise sales, e-commerce, Walmart Connect advertising and Sam's Club memberships.
Products & Services
Key formats include Walmart Supercenters, Bodega Aurrera discount stores, Sam's Club and the walmart.com.mx online store.
Competitors
Main competitors include Coppel, Liverpool, Chedraui, Soriana and Mercado Libre.
Company History & Milestones
Walmart and Cifra formed a joint venture in 1991, merged fully in 1997, and later launched their dedicated e-commerce platform in the 2010s.
Latest News
Walmart México continues expanding same-day grocery delivery coverage across additional cities.
User Reviews & Ratings
Shoppers generally rate Walmart México favorably for pricing and convenience, particularly for grocery delivery.
Pros & Cons
Pros: extensive store network, competitive pricing, fast delivery. Cons: narrower online assortment, limited delivery slots at peak times.
Key Statistics
≈60 million monthly visits and roughly 240,000 employees.
Frequently Asked Questions
Who owns Walmart México? Walmart Inc. is the majority owner. Does it deliver groceries? Yes, in most major cities.
Data Sources
Walmex investor filings and Similarweb estimates.
Last Updated
September 2026
Related Websites
Coppel and Liverpool.
Website Rankings
#7 e-commerce destination in Mexico by traffic.
Revenue & Funding History
Formed via the 1991 joint venture and 1997 full merger with Cifra, Walmart México has grown into the country's largest retailer.
Employee Statistics
Approximately 240,000 employees work across stores, distribution centers and offices.
Customer Statistics
Tens of millions of shoppers visit Walmart México stores and website weekly.
Backlink Profile
Approximately 100,000 referring domains link to Walmart México pages.
Top Organic Keywords
Leading keywords include "walmart mexico" and "walmart en linea".
Top Referral Sources
Google Search and direct navigation lead referral traffic.
Website Technologies
Walmart's global cloud-native commerce platform, React and Node.js.
Advertising & Analytics Technologies
Walmart Connect, Google Ad Manager and Google Analytics.
API & Developer Information
Walmart México does not offer a public developer API.
International Seller Opportunities
As part of Walmart Inc.'s global network spanning 19 countries, Mexican operations benefit from shared supply chain and technology resources.
Company history & milestones
- 1991
Walmart and Cifra form a joint venture in Mexico
- 1997
Walmart fully acquires Cifra, forming Walmex
- 2010s
Launches walmart.com.mx e-commerce platform
- 2026
Expands same-day grocery delivery coverage
Latest news
- Walmart México expands same-day delivery coverageIndustry reports · 2026
Pros & cons
Pros
- Extensive store network for pickup
- Competitive grocery pricing
- Fast delivery in major cities
Cons
- Limited product range online versus in-store
- Delivery slots can be scarce during peak demand
Key statistics
Frequently asked questions
Who owns Walmart México?
Walmart Inc. is the majority owner, with shares also publicly traded in Mexico as Walmex.
Does Walmart México offer grocery delivery?
Yes, same-day and scheduled grocery delivery are available in most major cities.
Popular searches
Data sources & confidence
- Walmex investor filingsWalmart de México y Centroamérica
- Similarweb estimatesSimilarweb
- Data confidence
- High for ownership and corporate structure; traffic figures are third-party approximations.
- Last updated
- September 2026
Traffic and revenue figures are modelled estimates based on public filings and third-party analytics.
Social media profiles & statistics