Liverpool (liverpool.com.mx)
Mexico's leading department store chain with a large online retail presence.
Liverpool at a glance
Liverpool is an e-commerce website and one of the most visited sites in Mexico, currently ranked #6 in the country. It was founded in 1847 (online store launched 2000s) by Jean-Baptiste Ebrard and is headquartered in Mexico City, Mexico. Today Liverpool is owned by El Puerto de Liverpool, S.A.B. de C.V.. Our estimates put its audience at ≈ 45 million visits per month. The business earns money mainly through department store retail sales, e-commerce sales, liverpool credit card interest. Its closest rivals include Coppel, Walmart México, Palacio de Hierro, Amazon México.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 42 million / month | +2% |
| Q2 | ≈ 44 million / month | +5% |
| Q3 | ≈ 47 million / month | +7% |
| Q4 | ≈ 50 million / month | +6% |
Traffic sources
- Direct36%
- Organic search28%
- Paid search18%
- Other18%
Audience & demographics
- Men42%
- Women58%
- Age 25-3427%
- Age 35-5441%
- Age 55+19%
Liverpool's audience skews female and higher-income, reflecting its department store positioning in fashion, beauty and home goods.
Geographic reach
- Mexico96%
- Other4%
SEO profile
- Organic keywords
- ≈ 700,000
- Estimated organic traffic
- ≈ 13 million visits / month
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| liverpool | 1 | Very high | — |
| liverpool mexico | 1 | High | — |
Backlink profile
- Referring domains
- ≈ 90,000
Top referral sources
- Google Search35%
- Direct36%
- Other29%
Technology stack
Website technologies
Advertising & analytics technologies
Liverpool's online store runs on Salesforce Commerce Cloud with a React front end, using Akamai for content delivery.
Mobile app statistics
- App installs
- ≈ 5 million cumulative
Company information
- Website
- liverpool.com.mx
- Sector
- E-commerce
- Owner
- El Puerto de Liverpool, S.A.B. de C.V.
- Owner type
- Public company (BMV: LIVEPOL)
- Founders
- Jean-Baptiste Ebrard
- Founded
- 1847 (online store launched 2000s)
- Headquarters
- Mexico City, Mexico
- Employees
- ≈ 70,000
- Ownership
- Publicly traded on the Mexican Stock Exchange, with founding families holding significant stakes
- Valuation
- Market cap approximately USD 8 billion
- Revenue
- ≈ USD 6 billion annually
- Languages
- Spanish
- Top traffic sources
- Direct navigation, organic search, paid search
Ownership, investors & funding history
| Date | Round | Amount | Investors |
|---|---|---|---|
| 1847 | Founded | N/A | — |
| 1962 | IPO | BMV listing | — |
Financials
- Estimated annual revenue
- ≈ USD 6 billion
Business model & revenue
Liverpool operates department stores, an e-commerce platform and its own credit card and shopping mall businesses, targeting middle- and upper-income Mexican consumers.
- Department store retail sales
- E-commerce sales
- Liverpool credit card interest
- Real estate (Galerías malls)
Products & services
Department stores selling fashion, beauty and home goods.
E-commerce platform.
Store-branded consumer credit card.
Shopping center real estate portfolio.
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
Seller ecosystem
- Physical stores
- ≈ 130 across Mexico
International presence
- Market focus
- Primarily domestic Mexican market
Employee statistics
Customer statistics
API & developer information
- Public API
- Not publicly offered
Website rankings
- Mexico e-commerce traffic
- #6
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| Palacio de Hierro | Smaller scale competitor | — | Both target upper-income shoppers |
Overview
Liverpool is one of Mexico's oldest and largest department store chains, offering fashion, beauty and home goods through its physical stores and e-commerce platform.
Traffic Statistics
Liverpool.com.mx attracts roughly 45 million monthly visits, with shoppers browsing around 5.5 pages per session.
Traffic Sources
Direct navigation and organic search generate most traffic, with paid search spiking around seasonal sales like El Buen Fin.
Audience & Demographics
The audience skews female and higher-income, reflecting Liverpool's positioning as an upscale department store brand.
Geographic Reach
Around 96% of traffic comes from within Mexico, reflecting the company's primarily domestic focus.
SEO Profile
Liverpool ranks for roughly 700,000 organic keywords, with strong visibility for brand and seasonal-sale search terms.
Technology Stack
The e-commerce platform runs on Salesforce Commerce Cloud with a React front end and Akamai content delivery.
Social Media Statistics
Liverpool maintains millions of followers on Facebook and Instagram, primarily for fashion campaigns and promotions.
Mobile App Statistics
The Liverpool app has around 5 million downloads, supporting shopping and credit card account management.
Company Information
Founded in 1847 and based in Mexico City, Liverpool employs roughly 70,000 people across its store and logistics network.
Ownership & Investors
El Puerto de Liverpool is publicly traded on the Mexican Stock Exchange, with founding families retaining significant ownership stakes.
Financials
Estimated annual revenue is around USD 6 billion, spanning retail, credit card and real estate operations.
Business Model
Revenue comes from department store and e-commerce sales, credit card interest income, and its Galerías shopping mall portfolio.
Products & Services
Key offerings include Liverpool department stores, the online store, the Liverpool credit card and Galerías malls.
Competitors
Main competitors include Coppel, Walmart México, Palacio de Hierro and Amazon México.
Company History & Milestones
Founded in 1847, Liverpool went public in 1962 and later expanded into e-commerce in the 2000s.
Latest News
Liverpool reported strong sales growth during recent El Buen Fin shopping events.
User Reviews & Ratings
Customers view Liverpool as a trusted upscale retailer, with occasional complaints about delivery speed during major sales.
Pros & Cons
Pros: wide brand selection, strong loyalty program. Cons: premium pricing, delivery delays during peak sales.
Key Statistics
≈45 million monthly visits and roughly 70,000 employees.
Frequently Asked Questions
Who owns Liverpool? El Puerto de Liverpool, S.A.B. de C.V. Does it ship nationwide? Yes, across Mexico.
Data Sources
El Puerto de Liverpool investor filings and Similarweb estimates.
Last Updated
September 2026
Related Websites
Coppel and Walmart México.
Website Rankings
#6 e-commerce destination in Mexico by traffic.
Revenue & Funding History
Founded in 1847, Liverpool went public on the Mexican Stock Exchange in 1962 and has grown into a diversified retail group.
Employee Statistics
Approximately 70,000 employees work across Liverpool's stores, warehouses and offices.
Customer Statistics
Millions of Mexican consumers hold an active Liverpool credit card.
Backlink Profile
Approximately 90,000 referring domains link to Liverpool product and promotional pages.
Top Organic Keywords
Leading keywords include "liverpool" and "liverpool en linea".
Top Referral Sources
Google Search and direct navigation lead referral traffic.
Website Technologies
Salesforce Commerce Cloud, React and Akamai CDN.
Advertising & Analytics Technologies
Google Ad Manager, Meta Ads and Google Analytics.
API & Developer Information
Liverpool does not offer a public developer API.
International Seller Opportunities
Liverpool's operations remain focused on the domestic Mexican market rather than international expansion.
Company history & milestones
- 1847
Liverpool founded as a small textile shop
- 1962
Goes public on the Mexican Stock Exchange
- 2000s
Launches e-commerce operations
- 2026
Continues omnichannel retail investment
Latest news
- Liverpool reports strong Buen Fin sales growthIndustry reports · 2026
Pros & cons
Pros
- Wide selection of fashion and home brands
- Strong loyalty and credit card program
- Extensive store network
Cons
- Premium pricing versus mass-market retailers
- Delivery times can lag during sale events
Key statistics
Frequently asked questions
Who owns Liverpool?
El Puerto de Liverpool, S.A.B. de C.V., publicly traded on the Mexican Stock Exchange.
Does Liverpool ship nationwide?
Yes, liverpool.com.mx ships across Mexico.
Popular searches
Data sources & confidence
- El Puerto de Liverpool investor filingsEl Puerto de Liverpool
- Similarweb estimatesSimilarweb
- Data confidence
- High for ownership and corporate structure; traffic figures are third-party approximations.
- Last updated
- September 2026
Traffic and revenue figures are modelled estimates based on public filings and third-party analytics.
Social media profiles & statistics