Tiscali
An Italian web portal and internet provider with news and email.
Tiscali at a glance
Tiscali is a technology website and one of the most visited sites in Italy, currently ranked #188 in the country. It was founded in 1998 by Renato Soru and is headquartered in Cagliari, Italy. Today Tiscali is owned by Tiscali S.p.A.. Our estimates put its audience at ≈ 25 million visits per month. The business earns money mainly through advertising, broadband subscriptions. Its closest rivals include italiaonline.it, google.it, msn.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 23.5 million / month | +2% |
| Q2 | ≈ 24.3 million / month | +3% |
| Q3 | ≈ 25 million / month | +3% |
| Q4 | ≈ 26.5 million / month | +6% |
Traffic sources
- Direct56%
- Organic search27%
- Referral9%
- Social5%
- Paid3%
Audience & demographics
- Men57%
- Women43%
- Age 25-3432%
- Age 35-4424%
- Age 18-2421%
The audience is concentrated in Italy, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Italy86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 7.5 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Italy
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| tiscali | 1 | Very high | Dominant |
| login | Top 10 | High | — |
| app download | Top 10 | High | — |
| pricing | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Italy web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 68% mobile
- Position in country
- Among the leading technology apps in Italy
Company information
- Website
- tiscali.it
- Sector
- Technology
- Owner
- Tiscali S.p.A.
- Owner type
- Public company
- Founders
- Renato Soru
- Founded
- 1998
- Headquarters
- Cagliari, Italy
- Employees
- 300+
- Ownership
- Tiscali S.p.A. controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $60 million annual revenue (est.)
- Languages
- Italian
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- ≈ $60 million annual revenue (est.)
- Ownership
- Public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Tiscali operates a technology platform focused on Italy. An Italian web portal and internet provider with news and email. Revenue comes mainly from advertising, supported by the other lines listed below.
- Advertising
- Broadband subscriptions
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- Italy
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Italy)
- #188 in this index
- Sector rank
- Leading technology site in Italy
- Global rank
- 3500
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| italiaonline.it | ≈ 15 million / month | #189 class competitor | — |
| google.it | ≈ 11.2 million / month | #190 class competitor | — |
| msn.com | ≈ 7.5 million / month | #191 class competitor | — |
What is Tiscali?
Tiscali (tiscali.it) is a technology platform serving users in Italy. An Italian web portal and internet provider with news and email. It ranks #188 among the most visited websites in the country in this index, within the technology category.
Who owns Tiscali?
The site is operated by Tiscali S.p.A., founded by Renato Soru. The company was established in 1998 and is headquartered in Cagliari, Italy. It employs around 300+.
Traffic and audience
Traffic estimates place Tiscali at roughly 25 million visits per month, about 0.8 million per day. Around 68% mobile of sessions come from mobile devices, and visitors view about 5.6 pages per visit with an average session of 5 min.
How Tiscali makes money
Revenue comes primarily from advertising, alongside broadband subscriptions.
Competitors in Italy
Its closest rivals include italiaonline.it, google.it, msn.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1998
Tiscali is founded in Cagliari, Italy.
- Growth phase
Expands its technology offering and moves to a mobile-first product.
- Today
Ranks #188 among the most visited websites in Italy.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Fast, reliable core product used daily
- Deep local language and market support
- Strong developer and integration ecosystem
- Free tier with broad reach
Cons
- Data collection and privacy questions from advertising
- Feature set can be complex for new users
- Limited direct customer support
- Dependence on advertising revenue
Key statistics
Frequently asked questions
Who owns Tiscali?
Tiscali is operated by Tiscali S.p.A.. Public company structure, based on public filings and press reporting.
Where is Tiscali headquartered?
Tiscali is headquartered in Cagliari, Italy.
When was Tiscali founded?
Tiscali was founded in 1998 by Renato Soru.
How many employees does Tiscali have?
Tiscali employs approximately 300+ people.
What is Tiscali's revenue?
Tiscali's revenue: ≈ $60 million annual revenue (est.).
Who are Tiscali's competitors?
Main competitors in Italy include italiaonline.it, google.it, msn.com.
How does Tiscali make money?
Mainly advertising, broadband subscriptions.
Is Tiscali publicly traded?
Tiscali's ownership: Public company.
How many visitors does Tiscali get?
Third-party estimates place Tiscali at roughly 25 million visits per month, mostly from Italy, with 68% mobile traffic.
Is Tiscali safe?
Tiscali is an established technology site founded in 1998 and ranked #188 in Italy; use the official domain tiscali.it and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementstiscali.it
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageItaly and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos